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Tips for Developing Your Company's Unique Value Proposition

Posted on: September 13, 2017
Tags: Marketing strategy, Marketing tips
Competitive Advantage; Unique Value Proposition

What sets your business apart? In marketing terms, this is known as finding your “unique value proposition.” In layman's terms, this helpful concept defines what you offer customers that your competitors don’t, and how you can solve your customers’ problems or improve their lives better than any other business.

Determining your unique value proposition (and getting it down on paper) is a useful part of developing a business marketing plan that will consistently inform your marketing strategy and tactics.

These easy to implement tips will help you attract your ideal customer by focusing on the things that make you different from everyone else:

  • Ask Around. Ask your clients if they would refer your business to friends, and what they would say about your product or service. These insights will help you figure out what customers appreciate most about your business. Consider creating and sending a short online survey to gather this information.
  • Find Your Intersection. Focus your unique value proposition on the intersection of three things:
    • What you do best.
    • What your ideal clients value (and will pay for).
    • What you love to do.

Once you’ve defined what makes your products or services unique, you’ll have a clearer idea of how to market them to customers and how to beat your competitors.

Need some help determining your unique value proposition? Contact us today for a complementary consultation.  

Click here to read the full article by Brooke Preston


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