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Blog Entries - October 2014

CMS Provides Marketing Support to Green Clean Air

Posted on: October 30, 2014
Tags: Marketing plans, Marketing strategy, Marketing tactics

Cincinnati Marketing Solutions recently partnered with Green Clean Air for marketing support.  Here's how we helped...

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7 Steps to Landing the Right Client

Posted on: October 28, 2014
Tags: Marketing tips, Small business tips

I was recently asked to contribute to an article published in Care.com about ways to land your ideal client. It’s difficult to keep a small business up and running, so the importance of finding and keeping the right clients cannot be overstated. Here are 7 steps to landing the right client...

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Desgin Build Cincy at Music Hall November 1-2

Posted on: October 23, 2014
Tags: In the news, Customer corner

Three of my customers (Amy Schuermann Interiors, Malton Art Gallery, Dave Costa General Contracting) will be participating in Design Build Cincy on November 1st and 2nd at Music Hall in Over-the-Rhine. 

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Satisfaction Guaranteed?

Posted on: October 20, 2014
Tags: Marketing tips, Marketing strategy

We all know there are no guarantees in life, but it shouldn’t stop you from offering one to your customers. Powerful product and service guarantees make your customers feel protected and more comfortable in the buying process, leading to more sales.  

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Cincinnati Marketing Solutions Seeking Account Manager

Posted on: October 16, 2014
Tags: Cms opportunities

CMS has experienced record growth in the industry and is seeking a friendly, outgoing and qualified marketing account manager to call on existing customers, as well as developing relationships to secure new accounts within our target market. Skills and desired attributes include:...

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How Inbound Marketing Will Increase your Business

Posted on: October 13, 2014
Tags: Inbound marketing, Marketing strategy, Online marketing strategy

Because consumers are changing the way they research and shop for products or services, so must businesses—doing away with ineffective and expensive marketing tactics such as direct mail, cold calling, and print and TV advertising (outbound marketing). Instead, businesses should leverage tactics that appeal to the new way in which consumers shop, such as SEO, social media and content creation (inbound marketing).

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Referral Marketing Tips

Posted on: October 9, 2014
Tags: Referral marketing

Let's expand on one of the 3 Rs of professional services marketing from Tuesday's post. I'm talking about **Referral marketing**, which is one of the best ways to gain new clients from warm referrals.

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3 Rs of Professional Services Marketing

Posted on: October 6, 2014
Tags: Marketing tactics, Business tips

In early fall, many professionals experience an impulse to go “back to school”. Regardless of whether or not they have recently attended classes, they may associate the end of summer with paying less attention to family and fun and more on making a living. As you transition to business this fall, try incorporating the back-to-basics foundation of the three Rs of professional services marketing...

 

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Create Credibility-Become a Guest Blogger

Posted on: October 2, 2014
Tags: Online marketing tactics, Online marketing tips

Have you considered becoming a guest blogger or writing an article for a newspaper, magazine or other publication? Doing so will create credibility and establish you as an expert in your field. 

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