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Blog Entries - 2013

Mix Up Your Marketing for a Successful New Year

Posted on: December 30, 2013
Tags: Marketing strategy

Listening to the same song over and over gets boring, right? The same goes for marketing. Don't be a broken record because people will stop paying attention. Use multiple marketing channels to drive business, and find customers who will commit to buy. Here a few tips to mix it up...

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Is Your Website Naughty or Nice

Posted on: December 23, 2013
Tags: Website marketing strategy, Mobile website optimization

Get in the holiday spirit and make sure your website plays nice with mobile devices. Consider the following options...

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ClaimLinx Publishes, "How to Beat Obamacare"

Posted on: December 18, 2013
Tags: In the news, Press releases, Public relations

Cincinnati, Ohio, — ClaimLinx recently published a timely new book entitled, “How to Beat Obamacare.”  The book briefly covers the most important parts of the Patient Protection and Affordable Care Act signed into law in 2010 by President Obama. 

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Generate More Leads Using Content Marketing

Posted on: December 17, 2013
Tags: Lead generation, Content marketing, Search engine optimization

Content marketing has become something of an equalizer for small businesses competing for consumers’ attention and looking for ways to generate new leads.  Here are some  tips your business should use to generate more leads with content marketing... 

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CMS Partners with Dave Costa General Contracting for Marketing Support

Posted on: December 11, 2013
Tags: Marketing strategy, Marketing plans

Cincinnati Marketing Solutions recently partnered with Dave Costa General Contracting to provide marketing support. The challenge...

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Tis the Season for Giving

Posted on: December 10, 2013
Tags: Cause marketing, Marketing strategy

Why not make your favorite charity a part of your brand? "Cause marketing" shows the world you care, and it will get customers hooked on your cause and your company.  Here are a few ideas to consider...

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ClaimLinx Launches New, Improved Website

Posted on: December 3, 2013
Tags: Website development

Congratulations to the staff at ClaimLinx for a successful website launch.  How we helped...

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10 Questions to Assess Your Marketing Effectiveness

Posted on: December 2, 2013
Tags: Marketing strategy, Measuring roi, B2b marketing

All of you hard-driven and numbers-focused marketers understand the importance of the quantitative side of B2B marketing. 

Assuming you don’t try to run your business strictly by spreadsheet, all of these types of measurements can be valuable. But they never tell the whole story. There is a qualitative side to marketing that is equally as important. There are a few essential questions you can answer quickly to let you know if you are headed in the right direction. So take a break from the quantitative side and answer the following:

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Holiday Homes Launches New Website

Posted on: November 18, 2013
Tags: Website development

Congratulations to the staff at Holiday Homes for a successful website launch.  How we helped...

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Top 5 Marketing Tips to Grow Your Business

Posted on: November 12, 2013
Tags: Marketing tips

Whether your sales are sluggish or your business is bursting-at-the-seams, these five marketing tips will help you expand your reach, get more clients and customers, and grow your business.

 

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Are Testimonials a Smart Marketing Tool for Your Small Business?

Posted on: November 5, 2013
Tags: Marketing tactics, Marketing strategy, Small business tips

As a small business owner, you’ve probably realized that it’s a jungle out there! Your competition is fierce, your prospects are skeptical and your marketing budget is sparse.

So, what’s a small business owner to do?

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4 Branding Tips to Increase Search Engine Optimization and Business Growth

Posted on: October 23, 2013
Tags: Branding, Search engine optimization

Whether you work in a small or large business, whether B2B or retail, having a brand strategy that is effective, will provide you with a big edge in the competitive market especially when it comes to Search Engine Optimization (SEO). Here are 4 business branding tips to help with both your branding and SEO efforts...

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CMS Partners with The Wild Hare Salon for Marketing Support

Posted on: October 22, 2013
Tags: Online marketing plans

Cincinnati Marketing Solutions recently partnered with The Wild Hare Salon in Loveland, Ohio to provide online marketing support. How we helped...

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Do You Need to Develop a Networking Strategy for Your Business?

Posted on: October 15, 2013
Tags: Networking strategy

Networking excites some and frightens others; it's not for everyone. Still, if you are avoiding networking because of discomfort, power through that uneasiness and make networking work for, not against you.

Here's how...

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Intercept Restoration Launches New Website

Posted on: October 14, 2013
Tags: Website development

Congratulations to the staff at Intercept Restoration for a successful website launch.  How we helped...

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Top 10 Affordable Online Marketing Tactics

Posted on: October 8, 2013
Tags: Online marketing tactics, Online marketing strategy

As a marketing expert, I receive questions from customers and prospects about the most cost effective way to market their business online.  Here are the top 10 Affordable Online Marketing Tactics you can implement today... 

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Kingsgate Financial Launches New Website

Posted on: October 8, 2013
Tags: Website development

Congratulations to the staff at Kingsgate Financial for a successful website launch.  How we helped...

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7 Ways to Keep Visitors on Your Website

Posted on: September 30, 2013
Tags: Online marketing strategy, Website marketing strategy

Do visitors stay on your website, or just stop for a short layover while they make their way to another? Cluttered home pages and a lack of direction often cause visitors to flee. To compete with other websites, keep your site clean - as in design.  And sticky - as in, a reason to stay on your site and explore what you offer.  Follow these 7 Tips to retain website traffic...

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Is Piggyback Marketing a Good Tactic for Your Business?

Posted on: September 24, 2013
Tags: Marketing strategy

It's true that most small businesses do not have an unlimited marketing budget to promote their product or service. One way to offset that bothersome reality is to think “outside the box" with a tactic called "piggyback marketing".  Just what is piggyback marketing?

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CMS Partners with QFit Training for Marketing Support

Posted on: September 16, 2013
Tags: Ala carte marketing services

Cincinnati Marketing Solutions recently partnered with QFit Training in Blue Ash, Ohio for Marketing support.

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Text and Drive....More Traffic

Posted on: September 10, 2013
Tags: Marketing strategy, Text message marketing

Consider adding SMS to your marketing plan. The service, also known as text message marketing, is a highly successful but often under-utilized way to reach customers. Here are a few tips for utilizing text marketing programs in your business... 

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Focus Small to Win Big

Posted on: September 3, 2013
Tags: Marketing strategy

Did you know that 80% of your business comes from 20% of your customers? Find out the secret to true business growth using this powerful tool...

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What's Your Brand Worth?

Posted on: August 27, 2013
Tags: Branding

CEOs and executives have understood for a long time that a company’s brand is important and goes way beyond just a logo and tagline. But questions about the actual value of the brand have often demoted this important asset to just a hazy and vague topic, rarely attracting the executive attention it deserves.

It turns out that companies can determine how much a brand is worth...

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Is Inbound Marketing a Good Strategy for Your Business?

Posted on: August 20, 2013
Tags: Online marketing strategy

As consumers change the way they research and shop for products and services, so must businesses - eliminating ineffective and expensive traditional marketing tactics like cold calling, direct mail, and print and TV advertising (Outbound Marketing), and instead leveraging tactics that appeal to how the modern consumer shops, such as SEO, Social Media and Content Creation (Inbound Marketing)...

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EyeQuity Launches New Website

Posted on: August 6, 2013
Tags: Website development

Congratulations to the staff at EyeQuity for a successful website launch.  How we helped...

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10 Easy Small Business Marketing Strategies That Work

Posted on: July 22, 2013
Tags: Marketing strategy

Every business owner wants to attract more clients and increase their revenue. Are you facing stiff competition for your prospects’ attention and business? Do you want to uniquely position your products and services so you can grow your business?

If so, you've got the right objectives. Now you just need to learn the most powerful secret in marketing - one that can help you increase business and revenue.

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Who Wins the Social Network Wars?

Posted on: July 18, 2013
Tags: Social network marketing, Email marketing

The social network wars are over.  The winner?  Drum roll please...it's email!  Why, you ask?...

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Developing Online Customer Satisfaction Surveys

Posted on: July 16, 2013
Tags: Online marketing strategy

One of the best ways to determine customer satisfaction levels and receive feedback to improve your product or service offerings is by developing and sending a brief Online Customer Satisfaction Survey to your current clients at least once a year.  Here are a few tips...

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Creating Engaging Content that Matters

Posted on: July 11, 2013
Tags: Social media marketing

The right content strategy can help you break through the clutter of social media and engage your target audience in a way that will make a positive impact on your business. Check out these tips to help you create engaging content for your social media marketing.

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Why You Should Blog and 6 Steps to Getting Started

Posted on: July 8, 2013
Tags: Online marketing strategy

Small business owners should be blogging for many reasons. If you're not already blogging, you are missing out on inexpensive or free opportunities to advertise your products and services, market your business and grow your client base.  Check out the benefits of blogging and 6 Steps to get you started...

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7 LinkedIn Etiquette Rules You Need to Follow

Posted on: July 4, 2013
Tags: Social media marketing

LinkedIn is arguably the largest and most frequently used professional network online, and it's growing at a very fast pace. As of December 31, 2012, LinkedIn had more than 200 million members in over 200 countries, with new accounts being created at a rate of approximately two per second.

If you're a small business owner who targets professionals and other small businesses, you need to have a presence on LinkedIn. Just keep in mind that LinkedIn is a very different animal than other social networks you may be using in your business. These LinkedIn etiquette rules will help you make stronger connections and build a better network to help grow your small business....

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Create an Impact with Targeted Direct Mail Campaigns

Posted on: July 1, 2013
Tags: Direct mail campaigns

One of our marketing services customers, ClaimLinx, needed a creative way to inform and educate their clients about hot topics in the insurance industry. Health Care Reform is on everyone's mind at the moment, and we partnered with ClaimLinx to develop a creative, value added direct mail piece entitled, "Lighting Your Way Through Health Care Reform"...

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The Key to Outselling Your Competitors Online

Posted on: June 24, 2013
Tags: Online marketing strategy

Imagine you just obtained a business loan to open up your own storefront in a popular shopping center, prime real estate. However, just two shops down is a business that’s been around for thirty years and they sell the same products you do. How can you compete with a business that is established and whose products are identical to yours?

This scenario is identical to a new online business professional who is just starting their business over the Internet, except instead of just one competitor - you have thousands. It's important to know how to compete and how to be the best you can be in your niche. The only way to do this is by knowing and understanding your competition, and creating a following of your own.  Here are a few tips... 

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Your Event Sitters Launches New Website

Posted on: June 20, 2013
Tags: Website development

Congratulations to the staff at Your Event Sitters for a successful website launch!  How we helped...

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Attracting the Right Fans with Your Facebook Contest

Posted on: June 18, 2013
Tags: Social media marketing

Are you thinking of running a contest on Facebook?

Have you run a contest and had little success with retaining fans past the award date?

One goal of a successful Facebook contest should be to recruit fans who are genuinely interested in you, while avoiding the fans who are only interested in material gain.

These five tips will help ensure that your contests attract genuine fans....

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CMS Partners with Shur Law for Marketing Support

Posted on: June 12, 2013
Tags: Online marketing plans

Cincinnati Marketing Solutions recently partnered with Shur Law to provide marketing support. The initial meeting with Tonya revealed that she has chosen a niche in the legal field, focusing on family law, bankruptcy and estate planning. Unfortunately she doesn't have the time to commit to consistent online marketing in order to capitalize on her target markets.  How we helped...

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Top 10 Internet Marketing Strategies

Posted on: June 10, 2013
Tags: Online marketing strategy

Internet marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy, this Top 10 list will get you started on a plan that has worked for many... 

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CMS Partners with Amy Schuermann Interiors for Marketing Support

Posted on: June 6, 2013
Tags: Marketing plans

Cincinnati Marketing Solutions recently partnered with Amy Schuermann Interiors to provide marketing support. The initial meeting with Amy's team revealed her rapidly growing residential and commercial interior design business needed direction with daily marketing activities to capitalize on target market growth and retention...

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Avoid the 7 Deadly Marketing Mistakes Most Small Businesses Make

Posted on: June 3, 2013
Tags: Marketing tips

Before you launch your next marketing campaign, whether online or offline, make sure to avoid some of these common marketing mistakes...

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HuDawn Launches New Website

Posted on: May 29, 2013
Tags: Website development

Congratulations to the staff at HuDawn Facility Solutions for a successful website launch.

How we helped...HuDawn needed complete re-branding and a new marketing strategy to convey three distinct areas of their business: construction, maintenance and landscaping services...

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6 Steps to a Better Selling Brand

Posted on: May 26, 2013
Tags: Branding, Messaging,

How you dress affects how people see you. The same is true with your brand.

Your company name, how you talk about your business and what you share determines whether your prospects want to do business with you. Start with these 6 steps to shape your brand and attract more buyers...

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CMS Partners with ClaimLinx for Marketing Services

Posted on: May 20, 2013
Tags: Marketing services, Email marketing

Cincinnati Marketing Solutions recently partnered with ClaimLinx to provide marketing support. ClaimLinx has assisted thousands of individuals and businesses in saving millions of dollars on their health insurance.  ClaimLinx Simple Option Solutions (SOS) provides consulting services for customized benefit plans.  Our initial meeting with ClaimLinx revealed an immediate need to create a series of branded, timely and professional monthly eNewsletters.  

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Micro-size Your Marketing for the Greatest Impact

Posted on: May 16, 2013
Tags: Marketing strategy

If you’re like most of our small business marketing clients, one of your goals for 2013 is to increase sales. And if you’re like a lot of the prospects we’ve been talking to lately, there’s a good chance you’re concocting some lavish marketing campaigns in order to reach that goal...

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CMS Partners with HuDawn for Marketing Services

Posted on: May 13, 2013
Tags: Marketing plans

Cincinnati Marketing Solutions has recently partnered with HuDawn Facility Solutions to provide marketing support.  During my first meeting with Chad, HuDawn's owner, I discovered that like many business owners, he lacked the time and expertise to devote to his marketing efforts...

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Marketing with New Media Tools

Posted on: May 5, 2013
Tags: Social media marketing

We may be in the 21st century, but many business owners are still trying to generate new business using 20th century methods. They may rely on the old-fashioned cold call, asking for an opportunity to provide a quote, or they may wait for the occasional referral. In today's world, there are multiple channels for communication...

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Schuh & Goldberg Law Launches New Website

Posted on: April 29, 2013
Tags: Website development

Congratulations to the staff at Schuh & Goldberg Law for a successful website launch. How we helped... 

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10 Helpful Tips for Small Business

Posted on: April 25, 2013
Tags: Marketing tips

Can you imagine starting a business in the old days when the internet didn't exist?  Me neither!  Gone are the days of media buys and waiting for results from just throwing darts and hoping they stick.  Thankfully, while being your own boss is still quite a challenge, the World Wide Web makes things a lot easier, cheaper, and faster!

Here are a few simple things you can do – with little to no funds to help reach potential customers online:

 

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Advanced Maternal Imaging Launches New Website

Posted on: April 24, 2013
Tags: Website development

Congratulations to the staff at Advanced Maternal Imaging for a successful website launch.  How we helped...

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Fairwood Village Launches New Website

Posted on: April 23, 2013
Tags: Website development

Congratulations to the staff at Fairwood Village for a successful website launch.  How we helped...

 

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Why is Marketing Your Business Like Rowing?

Posted on: April 18, 2013
Tags: Marketing strategy

Marketing is like rowing. You pull hard on the oars to go forward, then lift and push them back to finish the stroke and repeat the same process. Once you’ve got the stroke mastered, you and your boat glide effortlessly through the water, building speed and momentum.

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The #1 Mistake Small Businesses Make in Lead Generation

Posted on: April 12, 2013
Tags: Online marketing strategy

Does this sound familiar?  “My business is like a roller coaster. When things are going well, I’m too busy working on projects to do any marketing. Then I finish those projects and don’t have enough leads to market to.  How do I get off this roller coaster"?

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4 Steps to Creating a Successful Marketing Plan

Posted on: April 7, 2013
Tags: Marketing plans, Marketing strategy

You know that in order to run a successful business, you need to have sales. In order to have sales, you need a marketing plan. But what should your marketing plan look like?

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We've Launched our New Website!

Posted on: March 19, 2013
Tags: Website development

Cincinnati Marketing Solutions is pleased to announce the launch of our new website.  Please take some time to browse our site and view our services.  At CMS, our goal is to assist small business owners with company growth by becoming their outsourced marketing department.  We realize that most small business owners don't have the time or resources to commit to critical marketing activities on a daily basis.

 

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