Listening to the same song over and over gets boring, right? The same goes for marketing. Don't be a broken record because people will stop paying attention. Use multiple marketing channels to drive business, and find customers who will commit to buy. Mix it up with social media, print, direct mail, radio and mobile.

Aligning all of your marketing efforts can be tricky, but by breaking it down to the basics, there are only 3 things you need to do:

Our team at Cincinnati Marketing Solutions wishes you and your family a happy, healthy and prosperous New Year!

The team at Cincinnati Marketing Solutions wishes you and yours a very Merry Christmas! 

Congratulations to Jennifer Sheil and her team at Queen City Mortgage for a successful website makeover. Here's how we helped...

No matter how awesome your product or service is, you won't have much success in the New Year unless you have a solid marketing strategy in place. The ever changing marketing landscape presents a challenge, especially with the increase in digital and social media marketing.  Here are a few marketing Do's and Dont's for 2015...  

Congratulations to Elizabeth Hickerson and her team at Little Songbird Music Studio for a successful website launch.  Here's how we helped...

As a B2B marketing firm, we encourage our customers to engage in social media, especially with LinkedIn. Some people ignore LinkedIn, saying it's simply a resume or job seeking tool and not necessary for their sales process.  In my opinion...

Congratulations to Molly Blenk of Comey & Shepherd for a successful website launch. Here's how we helped...

Cincinnati Marketing Solutions is expanding its team and service capabilities.  We are excited to welcome....

Please consider supporting Small Business Saturday - founded by American Express in 2010, Small Business Saturday promotes the idea of shopping local, small businesses on the day after Black Friday (Saturday, November 29)...  

For many of us, the meaning of Thanksgiving usually includes feasting, four-day weekends, football games, floats, family reunions, or a forerunner to Christmas festivities. The "first Thanksgiving," however, 

Cincinnati Marketing Solutions is expanding its team and service capabilities.  We are excited about our newest addition...

There’s nothing small about the holiday season when it comes to small businesses. According to the National Retail Federation, 20 to 40 percent of yearly sales for small and mid-sized retailers take place within the last two months of the year. Here are six ways to improve your holiday marketing results...

Cincinnati Marketing Solutions recently re-branded Little Songbird Music Studio.  Here's how we helped...

A marketing plan is a written document that details strategies and tactics necessary to achieve one or more marketing objectives. It is critical for business growth and should be a key component of your business plan. A marketing plan is not something that you write and then forget...

If you participate in events, trade shows, or have a storefront for your business, consider using your iPad as a kiosk to engage customers and prospects. As you can imagine, "there's an App for that". Check out these two great contact capture apps:

Connecting and following leaders specific to your industry can provide invaluable leads, connections, and industry news. Google Plus allows you to create circles for specific groups and areas of interest. Follow these steps to find industry leaders and new communities in Google Plus:

Cincinnati Marketing Solutions recently partnered with Green Clean Air for marketing support.  Here's how we helped...

I was recently asked to contribute to an article published in Care.com about ways to land your ideal client. It’s difficult to keep a small business up and running, so the importance of finding and keeping the right clients cannot be overstated. Here are 7 steps to landing the right client...

Three of my customers (Amy Schuermann Interiors, Malton Art Gallery, Dave Costa General Contracting) will be participating in Design Build Cincy on November 1st and 2nd at Music Hall in Over-the-Rhine. 

We all know there are no guarantees in life, but it shouldn’t stop you from offering one to your customers. Powerful product and service guarantees make your customers feel protected and more comfortable in the buying process, leading to more sales.  

CMS has experienced record growth in the industry and is seeking a friendly, outgoing and qualified marketing account manager to call on existing customers, as well as developing relationships to secure new accounts within our target market. Skills and desired attributes include:...

Because consumers are changing the way they research and shop for products or services, so must businesses—doing away with ineffective and expensive marketing tactics such as direct mail, cold calling, and print and TV advertising (outbound marketing). Instead, businesses should leverage tactics that appeal to the new way in which consumers shop, such as SEO, social media and content creation (inbound marketing).

Let's expand on one of the 3 Rs of professional services marketing from Tuesday's post. I'm talking about **Referral marketing**, which is one of the best ways to gain new clients from warm referrals.

In early fall, many professionals experience an impulse to go “back to school”. Regardless of whether or not they have recently attended classes, they may associate the end of summer with paying less attention to family and fun and more on making a living. As you transition to business this fall, try incorporating the back-to-basics foundation of the three Rs of professional services marketing...

Have you considered becoming a guest blogger or writing an article for a newspaper, magazine or other publication? Doing so will create credibility and establish you as an expert in your field. 

I've been working with small businesses for over 20 years and I’d like to think I've learned a thing or two about what it takes to survive and even thrive as a small business owner. Though I still continue to learn, I have developed and maintained a few habits that have proven beneficial...

Do you have a Google+ for Business page? If so, it's important to get your customers to provide positive reviews for your business. Why? 

Are your blogs helping you secure new clients? Blogging boosts your authority, directs interested traffic, and develops leads. The question is, are your blogs boosting your business? Even though business blogging is a long term strategy, applying smart tactics to just one post can produce driven prospects. Try this 4-step method to boost your business...

Cincinnati Marketing Solutions recently partnered with Florence Music Academy and Little Songbird Music for marketing support.  Here's how we helped...

Let's face it, in today's business environment we are constantly bombarded with emails and social media, leaving less room for direct mail. However, direct mail could be exactly what your business needs to help acquire new or repeat customers. It allows you to develop a deeper connection with clients in a more genuine way. Here are “5 W’s” that will help your business successfully market to your clients and prospects using direct mail.

CMS recently welcomed Claire Felten to the team as a college intern.  Read on for Claire's impressive bio...

Why should you develop and promote a business Blog?  A Blog can:

1) Highlight you as a strong leader who is experienced in your business industry; 2) Introduce new opportunities for global networking;...

Cincinnati Marketing Solutions recently completed and presented a dynamic marketing plan to Linda at L3 Peak Performance. As branding was a priority, we went to work on developing a logo for her new website and marketing collateral.

In today’s ever changing business environment, it’s important to establish a competitive edge. One way to do that is by setting up a Google+ page for your business.  

I hope you have a safe and relaxing Labor Day weekend! Thank you for your business and your continued support.

Google offers many free tricks and products that will make your life easier and others will that amaze you. Let's take a look at 10 of them...

Can friendly, personalized service set you apart and give you a leg up on your competition? In many cases the answer is yes, and...

Are you ready to set yourself apart from the rest of the crowd and dare to be different? Then it's time to discover your competitive advantage...

A great press release campaign example is one CMS recently developed for Elite Phone Buyers' Grand Opening celebration. See how we helped...

Need to get more mileage out of your press releases?  Here are four ways to do just that...

Congratulations to the team at Treillage West Chester for a successful website launch. How we helped...

We’ve hit the mid-year mark. Are you satisfied with your website’s performance? If not, it’s not too late. You only need to make a few simple fixes to improve your website’s rank in search and increase traffic and conversions. Follow these 10 steps to improve your website's performance... 

Social media can be a great way to not only promote your business and brand, but also to bring awareness to important causes and events you are passionate about. One of my customers is doing just that...

Should you take your social media strategy to the next level in order to help grow your business, promote your products/services, and increase revenue? The following seven reasons to get started will give you an idea of how these digital platforms can help you and your business.

Cincinnati Marketing Solutions recently re-branded Malton Gallery.  Here's how we helped...

Do you think that your business brand and identity are one in the same?  Think again, and read on to find out the difference and the importance of each...

Cincinnati Marketing Solutions recently partnered with L3 Peak Performance Success Coaching to provide marketing support. Here's how we helped...

I know it seems too good to be true.  But let me tell you one thing - you have the potential to improve your sales by 30% almost overnight.  And all you have to do is plan for it.  Here are the top 10 Reasons your business needs a dynamic marketing plan:

Cincinnati Marketing Solutions recently partnered with JPS Nonprofit Strategies to provide marketing support. Here's how we helped...

Whether you own your own business, or work for a small or large company, marketing remains the number one thing you can do to increase sales and brand awareness.  See why making time for marketing is so important...

Not long ago, my life became much simpler and easier to manage. Why, you ask? Because I discovered GQueues, and you can too! Find out how this amazing FREE online tool can help you and your business. 

Cincinnati Marketing Solutions recently re-branded Queen City Mortgage by creating a logo that has a clean, professional look and feel. See how we helped...

You wouldn't go to a chiropractor for dental work, so why would you let a non-designer create your company's logo? First impressions mean everything to your company, so why not create a brand that separates you from the rest! 

Cincinnati Marketing Solutions recently partnered with Elite Phone Buyers to provide marketing support.  Here's how we helped...

Inbound marketing is becoming an essential strategy for every business with an online presence. It's a great way to build customer relationships by combining information, engagement and marketing without spending as much as you would on traditional marketing tactics such as media campaigns.  What is inbound marketing and how can it help your business succeed?

Cincinnati Marketing Solutions recently partnered with Malton Art Gallery to provide marketing support.  Here's how we helped...

To achieve higher rankings and maximize traffic in Google, we recommend you use these three simple tactics...

Amy Schuermann Interiors is featured in the May/June issue of Design Bureau Magazine as a top 100 Designer. Here's how we helped share her story...

Want more press for your business but not sure where to start?  Check out our comprehensive resources list here... 

One of my customers, ClaimLinx, was in need of updating their company's introduction and testimonials videos for their website.  Here's how we helped:

One challenge of using a social media program is determining where to spend time posting. Ask yourself the following questions to establish a results-oriented social media marketing program for your business:...

Do you spend hours working on your social media presence yet have no idea if it’s successful?

If you haven’t already done so, you need to find a strategy to measure your social media return on investment (ROI).  Here are some social media ROI strategy tips:...

As a small business, outsourcing is crucial for me in order to provide the best service to my marketing customers. I refer to most of my vendors as partners, and have a page on my website dedicated to my partners with a link to their websites.  Today, I'm highlighting WriteUp...

If you could use extra help in a specific area of your business, but don't want to hire a full time employee, it's time to consider outsourcing. Hiring freelancers, independent contractors, and outside vendors is a must for many small businesses; and the best part is you'll save on taxes, insurance, and benefits. Let's compare the pros and cons of independent contractors vs full time employees:

See how implementing a targeted direct mail campaign can help grow your business...

Don't get deleted, be the one they remember! Try mailing postcards for your next big event. Set yourself apart from the competition and incorporate graphics, top-notch copy, maybe even your own handwriting, to send a personal message. With no need for envelopes, this is a great alternative that gets your brand message across without requiring a click-through to make an impact. Use these ideas for postcard marketing to help increase your business sales...

It's no secret that companies, big and small, are all looking for ways to promote their businesses without sending the marketing budget through the roof. The simplest and most cost effective way to do this is through online marketing. Here are ten great tips to get your business doing more business online.

Cincinnati Marketing Solutions recently partnered with Queen City Mortgage to provide marketing support.  How we helped:

You may be thinking that a physical brochure isn’t necessary anymore in this digital era, but think again. A professionally designed and printed brochure can be a vital lead-nurturing tool. Every brochure needs these three essential design elements:

You have to give people a good reason to stay on your website or click through on an email - one way to do that is by using engaging content. Your content may be emotional, funny, or insightful. However, it shouldn't  be boring or uninformative. Here are a few content rules to follow:

What's all the buzz about Google Places for Business? 

Are you struggling to gain traction on Google+?  If you want to improve your marketing efforts and dominate social media, you have to distribute rich content efficiently and effectively - Google+ can help you do just that. Read on to discover 11 tools that integrate with Google+ to improve your marketing...

I recently worked with one of my customers, ClaimLinx, to develop a creative direct mail postcard to entice respondents to provide us with their contact information. 

It takes a village to market and develop a successful business.  Although an online presence is a necessity, don't forget to incorporate print marketing tools such as: signs, business cards, brochures, stickers, direct mail, letters and envelopes.  Here's why...

Cincinnati Marketing Solutions recently partnered with The Schnicke Company to design a website for a new phase of development in the Crooked Tree neighborhood located in Mason, Ohio. How we helped...

Want to achieve marketing success?  Then Avoid the Ready, Fire, Aim approach.  

You must be asking yourself, "What’s the greatest and most innovative new marketing tool, tactic or channel out there today? Surely something shiny and new is available to make marketing easy and successful. Oh, and it will be cheap, or better yet, FREE, right?"

Seems like just yesterday creating a website and getting found on Google were pretty easy to accomplish; buy a domain, do some key word research, add some content, and voila! Today, it's not so easy with Google's new guidelines, and quest for authority. Here are 10 tips on how to optimize your site for Google's current algorithm...

Cincinnati Marketing Solutions recently partnered with Keller Williams to design a website for a new phase of development in the Treillage neighborhood located in West Chester, Ohio.  How we helped...

LinkedIn recently announced the addition of blog features to personal profile pages. LinkedIn wants to become more than a search engine for resumes and professional contacts; they want to be the go-to place for professional content.  How does it work and what’s in it for you? ... 

Receiving positive press is a great way to promote brand awareness and company growth.  Speaking of great press, one of my customers, Amy Schuermann Interiors is featured in the March/April edition of Cincinnati's, prestigious Sophisticated Living Magazine...

It’s not easy running a business. You have to produce a quality product or service, prospect for  new customers, provide unsurpassed customer service, and hopefully market your success stories. Free positive publicity can have a great impact on brand awareness and company growth.  Here are some of the best public relations tips from top PR professionals to get press for your company...

Cincinnati Marketing Solutions recently partnered with Todd at Angels Care Family Home to provide online marketing services and support. See how we helped...

Facebook has recently added a nice feature that may improve click throughs on Facebook page posts. Although it requires a little work on your part, you can now add call to action buttons on your posts without investing in paid advertising. 

Congratulations to Thomas and the staff at Mental Health Recovery Services of Warren and Clinton Counties for a successful website launch.  Here's how we helped...

Whether you are in sales or own your own business, your #1 goal is growth, which means you need more sales coming through the door every day. Unfortunately, daily tasks always seem to get in the way - distractions are behind every corner.  Take the time to focus in on what really counts by answering these 3 key marketing questions to grow your business... 

CMS recently developed a dynamic marketing plan for David Costa General Contracting located in Anderson, Ohio.  Like most business owners, David wears many hats and simply had little time to devote to his marketing efforts.  He engaged our services to implement the plan's SMART strategies and tactics.  See what we are doing for DCGC...

Most of you wouldn't dream of heading to an unknown destination without a GPS or a road map to help you find your way.  The same holds true of having a dynamic marketing plan for your business.  If you want to grow your business, Marketing should be your #1 priority and here's why...

Congratulations to Rick from VigilanteFit for a successful website launch.  How we helped...

Social media marketing is one of the most cost effective online marketing strategies that small businesses can engage in to promote their products and services on websites like Facebook, Twitter, LinkedIn, and Google+.  Here are the top 3 reasons why social media is a must for your business...

Congratulations to the entire team at Amy Schuermann Interiors for a record-breaking year in both growth and profits... 

Let's face it; promoting your business can be a full-time job on its own.  In today's high-tech world, it's hard to keep up with the latest and greatest Marketing strategies and techniques.  New tactics are constantly being developed - it seems like Google, Facebook and Twitter are constantly changing the rules.  All of this can be a bit overwhelming.  See how a marketing consultant can help...

We recently implemented a cost effective public relations campaign for Amber Smith, a local trainer at Fit4You who published a nutrition book to kick off the New Year...

Since every business uses email, it’s easy to assume we’re all “email experts” and that it's so easy to do. It’s an assumption that has backfired on many small businesses, whose hopeful communications get snagged by spam filters or completely ignored by their target audience. In either case, email marketing done incorrectly can be costly in terms of your time and money.

To make the most of your email marketing efforts, be sure to avoid these common mistakes:

Congratulations to the staff at Angels Care Family Home for a successful website launch. Here's how we helped...

In today's competitive market, simply having a website is not enough.  You must implement these 10 tactics for a dynamic  web presence...

Cincinnati Marketing Solutions recently partnered with Central Montessori Academy, a a non-profit, independent Montessori school in Cincinnati, Ohio, for marketing services.  Here's how we helped...

Implement these 7 Marketing Resolutions in 2014 to jump start your business...