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Blog Entries - 2015

Guidelines for Developing Your Core Offering

Posted on: December 15, 2015
Tags: Marketing tactics, Small business tips

Developing your core offering is the key to generating and nurturing leads that drive sales. These guidelines should help...

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Tips for Re-engaging Inactive Customers

Posted on: December 8, 2015
Tags: Marketing tactics

Do you have people on your mailing list who don’t open your emails? Do you have connections on social media who don’t respond to your posts?

Consider creating a re-engagement campaign to reconnect with them. First,...

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Please Help us Spread the Word

Posted on: December 1, 2015
Tags: In the news

As you may know, in August I became the editor of Cincinnati Not-for-profit News. Our goal is to reach 3,000 readers by the end of the year. I am asking for your help in growing our readership.

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Shop Small Business Saturday, November 28

Posted on: November 27, 2015
Tags: Customer corner, Small business tips

The holidays are upon us - here are three reasons to shop small and support Small Business Saturday... 

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A Day to Give Thanks!

Posted on: November 24, 2015
Tags: Customer corner, In the news

Happy Thanksgiving from the team at Cincinnati Marketing Solutions! We have experienced another great year... 

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CMS Partners with Real Leather Stuff for Online Marketing Support

Posted on: November 19, 2015
Tags: Online marketing strategy, Customer corner

CMS recently partnered with Carol McCoy, owner of Real Leather Stuff for online marketing support. Here's how we helped...

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5 Tips for Building Strong Client Relationships

Posted on: November 17, 2015
Tags: Small business tips

Keep the following tips in mind and strengthen the most important aspect of your business: the relationships you have with your customer base...

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CMS Partners with ELI Smart Solutions for Marketing Support

Posted on: November 16, 2015
Tags: Marketing strategy, Customer corner

CMS recently partnered with Nathalie Mortine, owner of ELI Smart Solutions for online marketing support. Here's how we helped...

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How to Attract, Engage, Convert and Retain Customers

Posted on: November 11, 2015
Tags: Marketing tactics

How are you going to attract qualified buyers to your business? To be successful at attracting qualified leads, you need to know your audience and use the most appropriate communication channels to deliver a relevant message and offer that motivates a desired reaction. Sometimes that could be...

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Professional Services Marketing Tips

Posted on: November 4, 2015
Tags: Marketing tips, Business tips

Do you provide professional services? As you focus on your business and planning this fall, consider how you might incorporate the back-to-basics curriculum of the Three R's of professional services marketing: relationship, referral, and reach. 

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A Little Halloween Trivia

Posted on: October 29, 2015
Tags: Holiday trivia

Happy Halloween from CMS!  Halloween has its origins in the ancient Celtic festival known as Samhain (pronounced "sah-win"). The festival of Samhain was...

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Tour of Kitchens, Saturday, November 7

Posted on: October 27, 2015
Tags: Customer corner, Events

Join Amy Youngblood Interiors for this year's Tour of Kitchens on Saturday, November 7 - a day filled with

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3 Ways to Create Lasting Value for your Customers

Posted on: October 20, 2015
Tags: Marketing strategy

Generating value for your customers is one of the most misunderstood tools of innovation. But it’s also one of the most important.

After all, value is what causes people to want to do business with you. Value is what makes someone decide to take out their wallet and hand you money, because they will get something they want. So just how do you create value that lasts?

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3 Ways to Source Email Addresses

Posted on: October 13, 2015
Tags: Email marketing tactics

So you've created a great resource that you want to share with as many people as possible. You'd even like to get in touch with influencers on this topic because they may be able to open and share it with their followers as well.

But how should you get in touch?

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Cornerstone Equity's First Annual Fundraiser a Success

Posted on: October 8, 2015
Tags: Customer corner

Cornerstone for Shared Equity's "First" Annual Fundraiser and Celebration at Montgomery Inn Boathouse September 12th was a huge success. Attendees enjoyed great music, dancing, live and silent auction items.

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4 Branding Tips to Improve Your Online Presence

Posted on: October 5, 2015
Tags: Branding, Search engine optimization

Whether you work in a small or large business, whether B2B or retail, having an effective brand strategy will give you a competitive edge in the market especially when it comes to Search Engine Optimization (SEO).

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Leveraging Marketing Channels is the Key to Business Growth

Posted on: September 29, 2015
Tags: Marketing strategy

The way you create awareness, build trust, convert leads, generate repeat sales and ultimately turn customers into loyal fans has changed quickly and presents a whole new way of thinking about business growth.

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Gaining a Competitive Edge

Posted on: September 22, 2015
Tags: Marketing tactics

Are you ready to set yourself apart from the rest of the crowd and dare to be different? Then it's time to discover your competitive advantage...

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Allison Gottlieb Promoted to Senior Interior Designer

Posted on: September 17, 2015
Tags: In the news, Customer corner

Congratulations to Allison Gottlieb, who was recently promoted to Senior Interior Designer at Amy Youngblood Interiors. She received...

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How does Marketing Differ from Growth?

Posted on: September 15, 2015
Tags: Marketing strategy

The word "marketing" is often met with a great deal of confusion. While some believe that marketing is branding, others view it as a means for sales or growth. Still others...

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One Sure Way to Rank Higher on Google

Posted on: September 7, 2015
Tags: Online marketing tactics

It's no secret - Mobile is here to stay. Not only is it sticking around, but businesses with optimized mobile sites rank higher on Google. If you didn't jump on the bandwagon when the frenzy began, you should definitely hop aboard now because this is no longer the wave of the future. Consider this...

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9 Essential Local Business Directories and Listing Advice

Posted on: August 31, 2015
Tags: Online marketing tactics

When a person wants to find a business or a type of service, they turn to the internet. Online directories like Yelp, Yahoo, and Google+ are the digital version of yesterday’s phone books. If you’re not listed, you’re not being found. It’s as simple as that. This is a missed opportunity to be visible to potential customers. Here are 9 essential local business directory sites where you should list your business...

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Josh Beeman Photography Receives Brand Makeover

Posted on: August 27, 2015
Tags: Branding strategy, Logo development

A new client, Josh Beeman Photography, contracted with Cincinnati Marketing Solutions for marketing direction and re-branding to reach potential new clients and build their business. Here's how we helped...

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Its No Secret-Content is Still King

Posted on: August 25, 2015
Tags: Online marketing strategy

You may think you don’t need to create web content since you don't have an online business. Think again! Content, regardless of what type of business you run, matters a lot and here's why..

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Its Working Out Celebrates the Grand Opening of the First WaterRower Studio in Cincinnati

Posted on: August 20, 2015
Tags: Customer corner

Cincinnati, Ohio, August 11, 2015 – It’s Working Out is making a splash in Cincinnati as the city’s first and only dedicated WaterRower studio located at 3540 Columbia Parkway in Columbia-Tusculum. The new studio is hosting a Grand Opening celebration...

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Tips for Improving Customer Service

Posted on: August 18, 2015
Tags: Business tips

A recent Manta online consumer survey found that quality products and services and customer service are the two key factors influencing repeat purchases. Here are some simple tips to help maintain and improve customer service:

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Cincinnati Not-for-profit News is Going Local

Posted on: August 13, 2015
Tags: In the news, Customer corner

Cincinnati Not-for-profit News is going local! In 2008, Charitable Advisors' President Bryan Orander launched the Cincinnati Not-for-profit News as a replica of his successful e-newsletter, the Indianapolis Not-for-profit News. In August...

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3 Free Apps to Manage Your Facebook Timeline Contest

Posted on: August 11, 2015
Tags: Social media marketing

Facebook has created a fun new way for pages to entertain fans and boost engagement. Businesses and organizations may now reward fans for their activity (likes and comments, but not shares) on the page’s Timeline.

Don’t be fooled by what seems to be a simple process for creating these promotions. Keep in mind that counting "likes" on a post or manually checking the comments for a right answer or a nice photo is not fun… And without an application to help you with that, you’ll have to do it yourself! Here are three FREE apps to help you manage your Facebook Timeline Contest...

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Stone Financial Retirement Planning to Re-brand

Posted on: July 30, 2015
Tags: Branding, Customer corner

Stone Financial Retirement Planning begins the process of re-branding.  Here's how we helped...

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3 Must Have Business Skills

Posted on: July 28, 2015
Tags: Business tips

A recent Constant Contact survey revealed that 59% of respondents say it's harder to run a business today than it was 5 years ago, and 49% of them said that keeping up with technology is a challenge. How we conduct business may be ever changing, but there are some essential business skills that never change.  If you want to find success in the modern world, make sure you have mastered the following business skills:

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Focus Your Marketing Strategy to Increase Success

Posted on: July 22, 2015
Tags: Marketing strategy

Are you like most business owners, who have good intentions when developing a marketing campaign, but end up trying to achieve multiple objectives during the process?  Here's where most people go wrong...

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Eli TS Hope Fund Announces Fundraiser for Tuberous Sclerosis Research at the Hofbrauhaus, Newport

Posted on: July 21, 2015
Tags: In the news, Customer corner

(July 17, 2015, Cincinnati)  The Eli TS Fund is bringing hope for a cure for TSC patients and their families. We are proud to announce an evening of fun and fundraising benefiting Tuberous Sclerosis research at Cincinnati Children’s at the Hofbräuhaus in Newport, KY on Thursday, July 30, 2015 from 4pm-7pm. Please join us for...

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Utilizing Coupon Marketing to Build Your BtoB eMail List

Posted on: July 15, 2015
Tags: Online marketing strategy

The use of coupons is not typically a long-term strategy for business growth. If, however, you combine them with a sales promotion to create a Customer Relationship Management (CRM) tool, they can be very effective. Follow these steps...

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Little Songbird Music Studio's 7th Birthday Means 7 Days of Savings!

Posted on: July 14, 2015
Tags: Customer corner

It's our 7th Birthday! To celebrate, we are holding a "7 Days of Savings" event and contest! If you register for our 2015/2016 classes in the next 7 days, you will receive... 

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Cincinnati Marketing Solutions Partners with MHRS for Marketing Support

Posted on: July 9, 2015
Tags: Marketing plans, Marketing strategy, Marketing tactics

CMS recently partnered with Mental Health Recovery Services (MHRS) of Warren and Clinton Counties for marketing support. See how we helped...

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8 Tactics for Increasing Website Sales and Traffic

Posted on: July 7, 2015
Tags: Online marketing tactics

If you're struggling to attract website traffic and convert visitors to customers, here are 8 tactics to help solve your online marketing troubles: 

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Happy 4th of July

Posted on: July 2, 2015
Tags: Customer corner

Best wishes for a safe and Happy Independence Day! Enjoy relaxing and spending quality time with family and friends! At Cincinnati Marketing Solutions,

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Tips for Marketing to Millennials

Posted on: June 30, 2015
Tags: Sales tips, Marketing tips

In the next few years, the decision-maker sitting across the desk may very well be a member of the millennial generation. Also known as Generation Y, millennials, born from 1980-2000 are a conservative group, and technology is key in reaching them. They are very ambitious, and have different expectations of you than older decision-makers.

Here are a few tips for engaging with millennials during the sales process:

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CMS Partners with Connections Tutoring for Marketing Support

Posted on: June 25, 2015
Tags: Marketing plans, Marketing strategy, Marketing tactics

CMS recently partnered with Connections Tutoring for marketing support. See how CMS' Brand & Marketing Specialist, Ashley helped...

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Don't Make These Common Marketing Messaging Mistakes

Posted on: June 23, 2015
Tags: Marketing messaging

I'm sure you've heard time and again to deliver a marketing message that resonates with your target audience and leads to a specific action. Although this seems like a simple task...

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It's Working Out Re-brands for Expansion

Posted on: June 18, 2015
Tags: Branding, In the news

It's Working Out is expanding and opening a new Rowing studio next to their current studio in Columbia Tusculum. IWO went through a re-branding process to encompass the new studio offering.  See how we helped...

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Tell Your Story and Increase Your Exposure with Video Marketing

Posted on: June 16, 2015
Tags: Online marketing strategy

Most websites include several kinds of media including blogs, RSS feeds, and social networking.  Video can also play a major role in your website’s media.  Video has become a very cost-effective form of communication, allowing you to tell your story, and demonstrate your product  or service benefits in ways that photos and text cannot. Two common online video outlets are YouTube and Vimeo.

Here are 7 benefits of using a professionally produced video on your website:

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Implement These Customer Retention Tactics

Posted on: June 9, 2015
Tags: Marketing tactics, Customer retention

Research shows it is 6 to 7 times more expensive to acquire new customers than to resell to existing customers.  Save money and time by implementing these customer retention tactics... 

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All Star Vision is Coming to Malton Art Gallery

Posted on: June 4, 2015
Tags: Customer corner, In the news

Calling all sports fans! It's baseball season in Cincinnati, and in conjunction with the upcoming All Star Games...

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Stop Trying to Solve Your Customers' Problems

Posted on: June 2, 2015
Tags: Sales tips

Consultative sales professionals have been trained to focus on solving customers’ problems. They qualify prospects by finding...

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It's Working Out is Expanding

Posted on: May 28, 2015
Tags: In the news, Customer corner

It's always fun to share exciting news about my customers. I'm pleased to announce that It's Working Out is expanding its facilities to include a second location with an exclusive new workout called...

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How to Create a Sense of Urgency with Your Prospects

Posted on: May 26, 2015
Tags: Marketing strategy, Marketing tips, Marketing tactics

What’s one of the biggest obstacles to increasing your sales? It’s getting people to buy from you now, today, this second. It’s overcoming your prospects’ natural tendency to put off making a decision. Without a sense of urgency they won’t take action.

What keeps your prospects from buying from you today and what can you do about it?

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CMS Partners with Stone Financial Group for Marketing Support

Posted on: May 21, 2015
Tags: Marketing plans, Marketing strategy, Marketing tactics

CMS recently partnered with Stone Financial Group for marketing support. Here's how we helped...

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How Does The Marketing Funnel Work?

Posted on: May 19, 2015
Tags: Marketing tactics, Marketing strategy

If you stop to think about it – every way, shape and form that your business comes into contact with prospects, customers and friends of friends, you are performing a marketing function. So, I have to ask, have you considered the impact or lack of impact of every touch point in your customer’s journey? Here's how the marketing funnel works...

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4 Ways Joint Venture Marketing Can Increase Your Business

Joint venture marketing is one way to increase your customer base without heavy advertising costs. Here are four ways that joint venture marketing can improve your bottom line...

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Phantom Sound Receives a Brand Makeover

Posted on: May 11, 2015
Tags: Branding

Phantom Sound recently received a brand makeover.  See how CMS' brand and marketing specialist, Brigid, assisted in the process:

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Industrial Sorting Services Partners with Cincinnati Marketing Solutions for Support

CMS recently partnered with Industrial Sorting Services for marketing support.  Here's how we helped...

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5 Great Tips for Growing Your Business

Posted on: May 5, 2015
Tags: Marketing tips, Small business tips, Business tips

Whether your sales are down or your business is booming, these five marketing tips will help you expand your reach, get more customers, and grow your business...

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Karen Humble Cleaning Makes her Mark

Posted on: April 30, 2015
Tags: Customer corner, Branding, Logo design

Karen S. Humble, LLC Commercial & Residential Cleaning recently established brand identity. See how we helped...

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What You Can Do to Make Your Prospects Buy

Posted on: April 28, 2015
Tags: Marketing strategy, Marketing tactics, Messaging

What’s the best way to organize your small business marketing plan to attract new clients and customers? While getting all aspects of your marketing right can be complicated, the simple truth is that you can attract many more clients and be far more successful by doing one simple thing...

read more …

Amy Youngblood Interiors Launches New Website

Posted on: April 23, 2015
Tags: Website development, Customer corner

Amy Youngblood Interiors (formerly Amy Schuermann Interiors) has re-branded and launched their new website.  See how we helped...

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How to Find and Work with These 3 Important Business Partners

Posted on: April 21, 2015
Tags: Small business tips, Marketing tactics

Most successful business owners know how to partner with their team members in ways that make them want to take ownership. Here are three important categories of partners that every business must find and work with in order to succeed...

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CMS Welcomes Ashley Kincaid, Brand & Marketing Specialist

Posted on: April 16, 2015
Tags: Our team

Cincinnati Marketing Solutions continues to expand its capabilities and we are happy to welcome Ashley Kincaid to our team.  Ashley has her...

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5 Steps to Attract Your Ideal Customer

Posted on: April 14, 2015
Tags: Marketing strategy, Marketing tactics

Long-term customers can make a big difference to your bottom line, and investing time and effort to keep them should be an important part of your marketing strategy. Just don't ignore the importance of working to acquire new customers as well.  A recent survey found... 

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Is Word-of-Mouth Marketing Effective?

Posted on: April 7, 2015
Tags: Marketing tactics

Some things never change. Case in point: word-of-mouth marketing. Here's why...

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CMS Partners with Bling for eCommerce Website Development

Posted on: April 1, 2015
Tags: Ecommerce website development

CMS recently partnered with Rachel from Bling to begin the process of developing a professional, creative, and user friendly eCommerce website for her jewelry business. Here's how we helped...

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What are Customers Saying about Your Business?

Posted on: March 24, 2015
Tags: Marketing tactics

As a small business owner, you’ve probably realized that it’s a jungle out there! Your competition is fierce, your prospects are skeptical and your marketing budget is sparse. So, what’s a small business owner to do? One of the best ways to beat your competition and convince your prospects that you’re the real deal is to...

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CMS Provides Marketing Support to Foster Special Instruments

CMS recently partnered with Gwyn and Neil Adams, owners of Foster Special Instruments, for marketing support. Here's how we helped...

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A Little St. Patrick's Day Trivia

Posted on: March 17, 2015
Tags: In the news

Did you know that the man responsible for St. Patrick's Day wasn't Irish at all? According to folklore, Patrick was born somewhere along the West coast of Britain in 385 AD...

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Cincinnati Marketing Solutions Partners with Randall Walton of Comey & Shepherd for Marketing Support

Posted on: March 12, 2015

CMS recently partnered with Randall Walton, a realtor with Comey & Shepherd, for marketing support.  Here's how we helped.

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Increase Revenue and Save Time

Posted on: March 9, 2015
Tags: Outsourcing, Small business tips

While business owners are skilled, knowledgeable and hardworking, most will admit they are not experts at everything. So, what's the best way to handle this?

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Amy Schuermann Interiors Re-brands

Posted on: March 5, 2015
Tags: Branding, In the news

Business is booming at Amy Schuermann Interiors as they welcome a new lead designer, Laney Reusch! It is an exciting time for the team because they are in the process of re-branding and are now Amy Youngblood Interiors. Here's how we helped:

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Boost Business with a Call-to-Action Button on your Facebook Page

Posted on: March 3, 2015
Tags: Social media marketing

OK, I know that everyone & their brother is complaining about the non-stop changes to Facebook. However, I promise you won't be disappointed with the new Call-to-Action button you can add to your page.  Here's how:

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Keep in Touch with This Great App

Posted on: February 25, 2015
Tags: Messaging, Business tips

Every now and then I discover an app I think is worthy of mentioning.  Ink is a great app that allows you to stay in touch with friends, family, customers and prospects.  Here's how it works...

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Richardson & Rice Launches New Website

Posted on: February 24, 2015
Tags: Website development

Congratulations to Brent and John of Richardson & Rice for a successful website makeover and launch. Here's how we helped...

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CMS Provides Marketing Support to Josh Beeman Photography

Posted on: February 19, 2015
Tags: Marketing plans, Marketing strategy, Marketing tactics

CMS recently partnered with Josh Beeman Photography for marketing support.  Here's how we helped...

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Take the Cold out of Cold Calling

Posted on: February 17, 2015
Tags: Lead generation strategy, Marketing tips

Most would agree that cold calling is no fun, and in most cases is a poor use of your time. Cold calling positions you as desperate, and gives the other person the upper hand in the relationship. So, what's a viable alternative to cold calling, you ask?

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Happy Valentines Day-Remember to Share the Love...

Posted on: February 12, 2015
Tags: Customer corner

Wishing you a Happy Valentine's Day week! Valentine's Day is a good time to think about sharing the love with others. Here's how...

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For the Love of...

Posted on: February 10, 2015
Tags: Social media marketing

According to new research, one thing most small businesses have in common is their love of social media marketing.  Which platforms are most popular?...

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CMS Provides Marketing Support to It's Working Out

Posted on: February 5, 2015
Tags: Marketing plans, Marketing strategy, Marketing tactics

CMS Recently partnered with It's Working Out for marketing support.  Here's how we helped...

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Are you Making this Common Lead Generation Mistake?

Posted on: February 2, 2015
Tags: Lead generation strategy, Online marketing strategy

Does this sound familiar?  “My business is like a roller coaster. When things are going well, I’m too busy working on projects to do any marketing. Then I finish those projects and don’t have enough leads to market to.  How do I get off this roller coaster"?  Here's how...

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Reaching Hard to Reach Prospects

Posted on: January 29, 2015
Tags: Marketing strategy, Marketing tactics

One of my customers, Alliance Cost Containment, has had a difficult time reaching their target market which includes CEOs and CFOs of multi-million dollar manufacturing corporations. Here's how we helped:

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How to Influence Your Prospects' Buying Behavior

Posted on: January 27, 2015
Tags: Marketing strategy, Messaging

“I hate sales pitches!” You may have felt this way yourself or heard others say it. If it’s such a common response, what’s the best way to organize your marketing plan to attract new clients and customers?

While getting all aspects of your marketing right can be complicated, the simple truth is that you can attract many more clients and be far more successful by doing one simple thing...

read more …

Amy Schuermann Interiors Seeking Sr. Level Designer

Posted on: January 22, 2015
Tags: Customer corner

With their ever-growing clientele, Amy Schuermann Interiors is seeking an experienced senior level Interior Designer to join their dynamic and expanding team. 

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Why You Should Develop a Customer Loyalty Program

Posted on: January 20, 2015
Tags: Marketing strategy

New customers are good, but repeat customers are even better! Why do they choose to come back to you time and again and how can you reward them to encourage a repeat performance?

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CMS Partners with Richardson & Rice for Marketing Support

Posted on: January 15, 2015
Tags: Customer corner, Website development

Cincinnati Marketing Solutions recently partnered with John and Brent from Richardson & Rice for website re-development and social media support.  Here's how we helped...

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What is the Future of Search Engine Optimization?

Posted on: January 13, 2015
Tags: Search engine optimization

In today's competitive business environment, getting found online can make or break your organization. Optimizing your website and social media channels help you to be found online, and is achieved by providing educational and compelling content to your target market. Here are some predictions for the future of SEO...

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Little Songbird Music Studio Open House Saturday, 1/10/15

Posted on: January 8, 2015
Tags: Customer corner

One of my customers, Little Songbird Music Studio is hosting their annual Open House and FREE Demo Classes. This year we decided to add a Raffle Give Away and Special One Day pricing!

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Cause-Related Marketing Strategy for 2015

Posted on: January 6, 2015
Tags: Marketing strategy

Cause-related marketing, which engages the cooperative efforts of a for-profit business and a nonprofit organization for mutual benefit, can be a very effective marketing tool for companies seeking to combine their desire for exposure with their heart for philanthropy...

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