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Blog Entries - 2016

Enjoy a Happy, Healthy, Prosperous New Year!

Posted on: December 30, 2016
Tags: Customer corner

Our team at Cincinnati Marketing Solutions wishes you and your family a happy, healthy and prosperous New Year! I wanted to take this opportunity...

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Best Wishes for Happy Holidays!

Posted on: December 22, 2016
Tags: Customer corner

The team at Cincinnati Marketing Solutions wishes you and yours a very Merry Christmas! Thank you for...

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Introducing Amy Youngblood Sports Art-Just in time for the Holidays!

Posted on: December 8, 2016
Tags: Website development, Customer corner

Did you know that Amy Youngblood is an established, award winning sports artist? After months of...

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3 Easy Steps to Get Your Business on Google Maps

Posted on: December 6, 2016
Tags: Online marketing tactics

Ever wondered how local businesses pop up on Google Maps? What’s the process to add your business, so customers can find you on their smartphones and computers? Just follow these 3 steps - it's easy and free!...

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Small Business Saturday Success Tips

Posted on: November 21, 2016
Tags: Sales tips, Small business tactics, Small business tips

Small Business Saturday is November 26. Here are a few tips and tactics to make it a memorable experience for your customers and a successful one for your bottom line...

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4 Tips for Better Prospecting on LinkedIn

LinkedIn is one of the best social platforms for generating leads and building trust with your ideal prospects. Do you want to learn how to generate and connect with leads, as well as more effectively manage your LinkedIn prospects? Here are four tips to help you get more out of your LinkedIn sales efforts...

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6 Tips for Improving Results of Your Facebook Ads

Facebook is an excellent place to post ads for your brand. In fact, 70% of adults spend time on this platform. With well-targeted ads and a good strategy, you can reach a wide audience, whether you’re targeting B2C or B2B. Facebook makes it easy to hone in on a particular audience based on locations, demographics, interests, behaviors, and connections. But how do you create an ad that does more than simply look pretty? Here are 6 crucial tactics for successful Facebook advertising:...

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7 Elevator Speech Tips

Posted on: October 12, 2016
Tags: Sales tips, Marketing tips, Business tips

If you’re a business owner, you should be ready to deliver your company’s elevator speech at a moment’s notice, but if not properly prepared, it can be counter-productive. The following seven habits will help you avoid elevator pitch overload:

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CMS Team Spotlight: Christine Wellman

Posted on: September 30, 2016
Tags: Our team

Christine Wellman, Senior Brand and Marketing Specialist - Christine is an accomplished marketing professional with over 25 years of experience in B2B marketing. Holding senior positions ranging from...

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10 Best Practices for Business Growth

Posted on: September 28, 2016
Tags: Small business tips

How do you take your company to the next level? It starts with a vision and a plan. You should also follow best practices to support success. Here are 10 best practices for business growth:

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First National Bank Offers Great Low Loan Rates

Posted on: September 22, 2016
Tags: Customer corner, Marketing tactics, Direct mail campaigns

Given the right timing, message, and audience, direct mail marketing can still be a good fit for many businesses.  First National Bank, for example...

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3 Do's and Don'ts of Direct Mail Marketing Campaigns

Posted on: September 20, 2016
Tags: Marketing strategy, Direct mail campaigns, Marketing tactics

Direct mail - I'm sure you've heard of it right? While certainly not considered the #1 most used marketing tactic today, direct mail can still be a powerful way to share your message, if done correctly.  Here are 3 Do's and Don'ts when it comes to direct mail marketing...

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So, What is a Popup Shop All About?

Posted on: September 8, 2016
Tags: In the news, Marketing strategy

As new empty nesters, my husband and I decided to take a field trip to Findlay Market on Saturday, which was fabulous if you've never been. After that, we mosied into OTR, and worked our way through some amazing eateries. While in OTR, we stumbled across a place worth mentioning...

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3 Google Chrome Extensions That Make Life Easier

Posted on: September 7, 2016
Tags: Online marketing strategy, Marketing tips

Google’s Chrome success has created new and exciting options for developers to develop extensions that integrate with Google’s browser.  Although there are millions of Chrome extensions that can do great things, only some of them are really worth checking out.  Here are 3 that will make your life easier...

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A Little Labor Day Trivia

Posted on: September 2, 2016
Tags: In the news, Customer corner

Happy Labor Day weekend!  Did you know...

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Cincinnati Marketing Solutions Partners with Electronic Registry Systems for Marketing Support

CMS has partnered with Electronic Registry Systems for marketing support. My initial meeting with Ashok Ramaswamy, president, revealed that ERS is a Cincinnati based company in business for more than 20 years, and provides...

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7 Lead Generation Tips Using LinkedIn

Posted on: August 24, 2016
Tags: Online marketing strategy, Social media marketing, Linkedin

LinkedIn represents one of the most effective platforms for connecting with your peers as well as promoting your personal brand and business. It provides you with easy access to people you want to build business relationships with and helps you stay in touch with people you know. Here are a few tips on how to maximize LinkedIn to expand and convert leads that will help you grow your business:

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CMS Partners with Export Compliance Connections

Posted on: August 18, 2016
Tags: In the news, Customer corner

Cincinnati Marketing Solutions has partnered with Export Compliance Connections for marketing support. My initial meeting with Vickie Lanich, president, revealed that Export Compliance Connections...

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5 Facebook Secrets You Should Know and Use

Posted on: August 16, 2016
Tags: Online marketing strategy, Social media marketing

The number is simply astounding. In the second quarter of 2016, Facebook had more than 1.7 billion active monthly users. And it’s a pretty safe bet that many of them do not know the five secrets I'm about to share. These little known tips will give you the ins and outs of using Facebook...

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CMS Becomes Kolar Design's Outsourced Marketing Director

Posted on: August 11, 2016
Tags: In the news, Customer corner

Cincinnati Marketing Solutions has partnered with Kolar Design to become their outsourced Marketing Director. Kolar Design, in business for over 25 years in Cincinnati, creates environments...

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5 Power Words that Work in Sales & Marketing

Posted on: August 9, 2016
Tags: Marketing tactics, Advertising

Have you ever wondered why some of the same "power words" keep showing up in advertising messages year after year?  The fact is, words are a powerful part of marketing and selling. Here are 5 power words that work...

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Here We Grow Again!

Posted on: July 27, 2016
Tags: In the news, Our team

A big warm welcome to our newest addition - Courtney Crawford, Brand and Marketing Specialist

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Will you Pay the Price for Waiting?

I have had a few conversations with company owners who think it's unnecessary and too expensive to hire a professional to help them with their marketing. They've told me they understand the value of marketing, and wish they had the cashflow to invest in professional help.

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6 Tips for Achieving Work-Life Balance

Posted on: July 12, 2016
Tags: Small business tips, Workplace tips

These days, work-life balance may seem like an impossible feat. Especially since technology allows us to be accessible 24/7. According to a recent Harvard Business School survey, 94% of working professionals reported working more than 50 hours per week and nearly half said they worked more than 65 hours per week.

Although work-life balance means something different to everyone, here are 6 tips shared by health and career experts to help you find the balance that’s right for you...

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Make Sure Customers Find You when Using 'Near Me' Searches

Are you familiar with "Near Me" searches, and do you know how to make sure your business is found when a potential customer searches in this manner? Read on to find out how...

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Happy July 4th and Fun Summer Events in Cincy

Posted on: July 1, 2016
Tags: Events, Customer corner

The team at Cincinnati Marketing Solutions wishes you a safe and happy July 4th holiday weekend full of food, fun and fireworks! Check out these fun summer events in Cincinnati:...

 

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The Rubi Ho Group Introduces a Leadership Audio Book Series

Posted on: June 27, 2016
Tags: Customer corner, Leadership

In keeping with the topic of "Inspirational Leadership", my client, Rubi Ho, president & CEO of The Rubi Ho Group, is a well-regarded strategic and organizational consultant, and celebrated author. He recently published...

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10 Strategies of Highly Inspirational Leaders

Posted on: June 21, 2016
Tags: Small business, Leadership, Leadership strategy

As leaders, small-business owners must inspire their team, customers and vendors in order to accomplish their company’s goals. Oftentimes, people will follow others who inspire and motivate them to achieve goals beyond what they might accomplish on their own. Here are 10 effective ways to help you be a more inspirational leader...

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What is the Difference Between Branding and Marketing?

Posted on: June 15, 2016
Tags: Branding, Marketing

So you may have wondered, "Is there really a difference between branding and marketing?" Read on for the real story...

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Cincinnati Marketing Solutions is a Signpost Agency Partner

Posted on: June 9, 2016
Tags: Online marketing strategy, Online marketing tactics

We've been talking a lot about promoting local business, and one of my customers, Bob, owner of Green Clean Air, recently started using Signpost, a marketing and CRM platform that drives new and repeat customers for local businesses...

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These Google Changes Give Small Business a Local Boost

Posted on: June 7, 2016
Tags: Online marketing tactics, Online advertising

Google is at it again making changes to its biggest products over the next few months! One thing's for certain - these changes will help small business owners better target their digital marketing to local customers and smartphone users. Take a look...

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5 Tips to Increase Email Delivery and Open Rates

Posted on: June 2, 2016
Tags: Email marketing, Email marketing tactics, Marketing tips

So you have an email marketing platform and program in place - that's great! Do you know if your emails are making it to intended viewers inboxes, and better yet, are they being opened? Here are five tips for increasing email delivery and open rates...  

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A New Online Social Network for Local Businesses

Posted on: May 24, 2016
Tags: In the news, Social media, Online marketing strategy

Have you found it difficult and somewhat frustrating to become part of a trusted local network that will help you grow your business? One that allows you to connect to business owners, reach new customers, and learn by engaging with trusted experts. If so, there's a new kid in town you need to discover..

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How to Overcome these 4 Small Business Marketing Mistakes

Posted on: May 18, 2016
Tags: Small business, Marketing tips, Marketing tactics

If you’ve tried to identify ways to grow your business, or closely followed the growth of successful entrepreneurs – you've experienced the power of having a local marketing system to grow a highly-profitable small business.

Maybe you’ve even attended a local marketing workshop or invested in an online program, because you are ready to see a higher level of success in your business. Unfortunately, if you're like most of my clients, although you have good intentions, day-to-day tasks take over, and you've been unable to build a strong marketing system for your business.

Regardless of industry, regardless of target market – these 4 marketing mistakes affect small businesses, nonprofits, and startups –but here's how you can avoid them...

  

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Introducing: Greater Cincinnati Nonprofit News

Posted on: May 12, 2016
Tags: In the news, Customer corner

JPS Nonprofit Strategies recently rebranded their weekly eNewsletter. Cincinnati Not-for-profit News has a fresh new look and is now called Greater Cincinnati (GC) Nonprofit News.

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The Secret to Improving Your Local Search Ranking

Posted on: May 10, 2016
Tags: Online marketing tactics, Search engine optimization

The competition to rank within Google’s local listings is stiffer than ever. The search giant slashed the number of local listings it displays on search results pages from seven down to three. Google has also removed exact business addresses and phone numbers in favor of more prominent business hours, website links and directions. With these changes in mind, here are three ways you can focus your search engine optimization efforts and improve your rank in Google’s “three pack” of local search listings...

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It's National Small Business Week

Posted on: May 4, 2016
Tags: In the news, Small business tips

It's no surprise that small businesses are responsible for creating nearly two-thirds of new jobs in the United States each year and employing more than half of all Americans...

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How & Why to Use Hashtags on Twitter, Facebook & Instagram

Once you start using Twitter, Facebook, or any other popular social network, it doesn’t take long to discover the hashtag: a word or phrase in the middle of a tweet or a Facebook update that starts with the # symbol and refers to anything from breaking news to the latest fashion trends. Here's the 411 on what they are, how they work, and why you should use them:...

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Developing a Dynamic Web Presence

Posted on: April 28, 2016
Tags: Website development, Online marketing strategy

My customer, Tom, owner of Premier Casino Events, has a great looking website. Unfortunately, it's not producing the leads and conversion rate he was hoping for when he had the site developed. Here's how we helped...

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Tips for Sharing Social Media Posts that Get Attention

Posted on: April 26, 2016
Tags: Small business tips, Social media

Is posting on social media part of your company's overall online marketing strategy?  Are you consistent with your message and posting timeline?  Is your content captivating? Do you have a high rate of audience engagement? If you answered "no" to any of these questions, consider...

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Wanna Know the Best Photo Sharing App?

Posted on: April 20, 2016
Tags: App recommendations, Photo sharing recommendations

My daughter was married this past weekend and it was absolutely beautiful! From the rehearsal dinner at the Reds Stadium on Friday, to the wedding at St. Xavier Church and reception at Hall of Mirrors in the Hilton Netherlands Plaza on Saturday, we couldn't have asked for better weather....

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CMS Partners with The Rubi Ho Group for Online Marketing Support

I am excited to announce the partnership between Cincinnati Marketing Solutions and The Rubi Ho Group for online marketing support. The Rubi Ho Group is a... 

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5 Top Small Business Marketing Trends to Consider

Posted on: April 5, 2016
Tags: Branding strategy, Marketing trends

Today’s competitive environment continues to put more demand on small businesses than ever before. As trends inevitably come and go, how do small businesses identify the relevant trends at the right time to not only complement the brand, but also resonate with target audiences? Think about the challenges your brand faces this year and take a look at these 5 top trends that will inspire your small business marketing strategies in 2016...

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David Costa General Contracting Creates Time Lapse Video for Home Addition Project

Posted on: March 31, 2016
Tags: Video marketing

My customer, Dave Costa, of David Costa General Contracting recently developed a really awesome and creative way to show the construction of a home addition in Hyde Park - check it out!...

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Share Your Business Story with Facebook Video

Posted on: March 29, 2016
Tags: Social media marketing, Video marketing

You’re probably aware just how important video content is to attract the attention of customers or improve your ranking with search engines. Easier said than done if you're a small business. Here's one option to consider...

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5 Tips for Increasing Email Delivery and Open Rates

Posted on: March 15, 2016
Tags: Email marketing

Email is a great way to communicate with clients and prospects. If, however, you notice poor open rates, high bounce rates or spam notifications, you should read the following 5 tips for Increasing Email Delivery & Open Rates...

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Look Before you Like

Posted on: March 9, 2016
Tags: Social media, Online marketing

Facebook has changed the way people do a lot of things online. You may find yourself reflexively clicking 'like' on anything your friends post on Facebook, even if it's just to acknowledge you saw it. Scammers are taking advantage of this reflex for a dangerous scam called "like-farming."

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Visit Green Clean Air at the Cincinnati Home & Garden Show

Posted on: March 2, 2016
Tags: Customer corner

Please visit our booth (#435) at the Cincinnati Home and Garden Show Saturday, February 27 to Sunday, March 6. We will be offering a special discount to new customers during the show...

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Little Known Tax Tips for Small Business Owners

Posted on: March 1, 2016
Tags: Small business tips

At tax time, small businesses look for ways to save money and maximize credits and deductions. “One of the most overlooked ways for small businesses to save at tax time starts at the beginning of each tax year,” advises David Ayoub, CPA in Syracuse, N.Y. “It’s simple...

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Tips for Ranking Higher on Google Maps

Posted on: February 24, 2016
Tags: Online marketing strategy

Google has been making lots of changes, including guidelines for Google Maps listings - they are now ranking according to more than just location proximity and industry categories. Here are 8 tips for improving your Google Maps rankings...

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Cincinnati Marketing Solutions Partners with Targeted Job Fairs for Marketing Support

Posted on: February 23, 2016
Tags: Online marketing plans, Customer corner

Cincinnati Marketing Solutions is partnering with Targeted Job Fairs to design and implement a comprehensive online marketing plan. Through a coordinated...

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Cincinnati Not-for-Profit News is Re-branding

Posted on: February 19, 2016
Tags: Customer corner

We are changing the name of Cincinnati Not-for-profit News as part of our re-branding efforts to be recognized as a locally owned and produced newsletter for Cincinnati's nonprofit professionals and volunteers.

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5 Time Saving Tools for Your Business

Posted on: February 17, 2016
Tags: Business tips

Time is a finite resource, yet many people neglect it and instead focus on other resources like money and manpower. While the latter indeed play key roles from a business standpoint, time is equally important if not the most important resource that entrepreneurs have. Today, there are a range of tools that not only save time, but can also improve business flow. Here are the top 5 tools that are prized by entrepreneurs for their time-saving features...

 

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We all love this...

Posted on: February 9, 2016
Tags: Social media marketing

According to new research, one thing most small businesses have in common is their love of social media marketing. Which platforms are most popular and which ones provide the best results?

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How Does your Website Design Affect Visitor Conversion Rates?

Posted on: February 5, 2016
Tags: Website design tips, Website development

While there are many website design mistakes that affect your conversion rates, here is a list of some of the most common ones and how you can correct them...

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Cincinnati Not-for-Profit News Needs You

Posted on: January 29, 2016
Tags: Customer corner

Cincinnati Not-for-profit News Needs You!

If you or someone you know works in the local nonprofit sector or works for a company that does business with local nonprofits, then please consider subscribing to Cincinnati Not-for-profit News...

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5 Tips for Increasing Productivity

Posted on: January 27, 2016
Tags: Business tips

"Productivity" seems to be one of the latest buzzwords. Now that we are moving full steam ahead in the New Year, here are five easy-to-implement tips that will help you minimize minor tasks in your business so you can focus on the more important big-picture strategies:

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Stone Financial Retirement Planning to Rebrand

Posted on: January 22, 2016
Tags: Branding

Stone Financial Retirement Planning is in the process of rebranding. Here's how we helped...

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Is Remarketing a Good Tactic for your Business?

Posted on: January 20, 2016
Tags: Marketing tactics

Just what is remarketing, and could it be a good tactic for your business?

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Your 2016 Personal Action Plan

Posted on: January 14, 2016
Tags: Planning

This year, what do you say we all bypass the idea of making a New Year’s resolution? Although half of Americans make them, and most start out strong...

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ELI Smart Solutions Launches New Website

Posted on: January 12, 2016
Tags: Website development

ELI Smart Solutions recently launched a new company website. Here's how we helped...

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Mental Health Recovery Services Awaits Health Screening Kiosks

Posted on: January 8, 2016
Tags: In the news

One of Ashley's clients, Mental Health Recovery Services (MHRS) is excitedly awaiting the delivery of 4 "Check Up from the Neck Up" Kiosks to be distributed through Warren and Clinton counties. These Kiosks...

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Turn Post Holiday Business Blahs into Hurrahs

Posted on: January 6, 2016
Tags: Business tips

The holidays are a whirlwind for most people, especially for small-business owners who have to balance the demands of their personal lives and the needs of their businesses. So when the tinsel comes down...

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