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Blog Entries - 2019

How Does Social Media Affect Your SEO?

Social media platforms have taken over the internet, revolutionizing how people share information. The scope and availability of the web is a boon to small business if you know how to use it right. With a carefully planned strategy, you can use the network of social media users to boost your business’s ranking in search results and drive more traffic to your website.

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4 Steps to Optimize your Google My Business Profile

Posted on: April 30, 2019
Tags: Digital marketing tactics, Small business tips

Your Google My Business profile should give viewers a quick snapshot of your business and what you have to offer before they decide whether to visit your website or give your business a try. Here are 4 Steps for Optimizing your Google My Business profile:

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10 Strategies for Dealing with Business Burnout

Posted on: April 18, 2019
Tags: Work-life balance, Small business tips

The negative consequences of business burnout are well-documented (illness, depression, fatigue, procrastination - sound familiar?). Here are 10 strategies for dealing with burnout before it harms you or your business:

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What is Marketing Automation and How Will it Benefit Your Business?

What is marketing automation and how can this tactic benefit your company's current marketing strategy and plan? Marketing automation helps you stay...

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Do you Know Why You're Marketing?

Posted on: March 14, 2019
Tags: Marketing strategy, Marketing tactics

So let me guess: you’re on Twitter because someone told you that you needed to be. You blog, but you’re not sure why. You’re using email marketing, but not really seeing any results. In addition, you’re probably frustrated because your “marketing isn’t working.”

Am I right? Well, let me identify the problem for you...

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Brad Krieger of BC Lights Wins Prestigious ARTS Award

Posted on: March 7, 2019
Tags: In the news, Customer corner

The industry’s highest honor was recently extended to more than twenty companies and leaders at the 30th Anniversary ARTS Awards. And the winners are...

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3 Steps to Stronger Social Media Engagement

Posted on: February 28, 2019
Tags: Social media marketing strategy, Digital marketing tactics

Small business owners tend to wear a lot of hats, and with fewer resources than global brands they often DIY much of their social marketing. Although not every social media post leads directly to a sale, social media comments, likes, follows and re-posts are key to visibility, reach, customer service and brand loyalty.

If there’s no room in your budget for dedicated social media pros, don’t fret! You can still up your social media engagement by taking a few minutes a day to do these three (free!) things...

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Our Most Loved Marketing Tips for 2019

Posted on: February 13, 2019
Tags: Marketing tips, Small business tips, Digital marketing

Marketing plays a critical role in the growth and success of any small business. There are many marketing success tips for small businesses out there, but few of them actually pay off. Why? They’re built around general marketing. Small businesses are often too niche to use them or can’t figure out how to apply them effectively with a smaller budget.

Here are our top five small business marketing success tips for 2019... 

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Could Outsourcing Be Right for Your Company?

Posted on: January 31, 2019
Tags: Marketing strategy, Marketing plans, Marketing tactics, Outsourcing

Like most people who run a business, you are likely wearing multiple hats most of the time. My guess is that marketing is often put on the back burner because you lack the time, expertise and knowledge to develop and implement consistent and results-driven strategies and tactics. If this sounds like your situation, consider the prospect of outsourcing your marketing activities. Here's why...

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Midwest Property Pros Undergoes Successful Brand Remodel

Posted on: January 21, 2019
Tags: Branding, Customer corner

Midwest Property Professionals recently completed the remodeling process and is unveiling their new brand - take a look!

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How to Fix Your 5 Biggest Marketing Mistakes of 2018

2018 brought new insights to the world of marketing. Social media changed dramatically for business profiles and we learned to promote real conversations and engagement across platforms. Although 2019 promises some new and exciting trends in marketing, let's review last year's 5 biggest marketing mistakes and how to fix them...

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Tips for Business Success and Work-Life Balance in the New Year

Posted on: January 3, 2019
Tags: Small business tips, Work-life balance

End of year is a good time to reflect on what went well and what needs improving in your business. Is your goal to achieve increased success this year or more opportunities to enjoy the success you've achieved?

These top business tips will help you improve your work-life balance and achieve business success in 2019.

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