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Blog Entries - 2020

A Successful Rebrand Reveal for UC Evaluation Services Center

Posted on: November 17, 2020
Tags: Branding, Customer corner

The team at CMS is grateful for the opportunity to have worked with the UC Evaluation Services Center team in a full rebrand of their center. See how we did it... 

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How to Boost Customer Loyalty During the Pandemic

Posted on: October 22, 2020
Tags: Customer loyalty, Marketing tactics

Customer loyalty is a measure of how satisfied your customers are and how likely they are to share their experience with others. Did you know...

  • Existing customers are 70% more likely to buy a product or service than a new client.
  • 36.5% of shoppers said they would spend more on products if they were loyal to a brand, even if they found cheaper options elsewhere.

Here are 10 tactics for boosting customer loyalty...

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Strategic Marketing Plan Development for Leadership Council's BOLD Program

The Leadership Council for Nonprofits took over the BOLD program from United Way in 2019. While an initial marketing plan to recruit participants for the first classes through alumni referrals was successful, there is a much broader vision to target new audiences, recruit more widely, build a strong pipeline of diverse leaders, and elevate the board training program as a premier leadership experience. Our Strategic Plan includes: 

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Personal and Professional Lessons Learned from a Pandemic

Posted on: August 12, 2020
Tags: Online marketing strategy, Marketing tips, Covid-19,

Like most of you, my personal and professional world has been turned upside down and I'm feeling somewhat anxious and uncertain. As a result, I'd like to share a few things I've learned both personally and professionally during the pandemic...

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Top 20 Agency for 2020

Posted on: July 2, 2020
Tags: Cms team, Top agency 2020, Expertise
Congrats to the CMS Team for being named a Top 20 Agency in Cincinnati for 2020 by Expertise. Super proud and humbled by this award and couldn't have done it without my dedicated team of marketing read more …

11 Free Tips for Reaching Customers Online During the Pandemic

The financial burdens of COVID-19 have put many SMBs in search of affordable ways to market their business. The good news is that more people are spending time online than ever before, and there are plenty of simple ways to reach your customers digitally without spending a dime.

Here, I’m sharing 11 free strategies to expand your reach on four popular online platforms:

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Breakthrough Counseling and Coaching is Live

A few months ago our team embarked on a journey to develop a name and brand for a new counseling and coaching practice...

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Using Earned Media Strategy to Build Your Nonprofit Brand

Posted on: April 29, 2020
Tags: Nonprofit marketing, Earned media, Media relations
Connecting with print, broadcast and digital journalists is one of several important strategies your nonprofit may implement to build its brand through earned media stories. Earned media can also be a cost-effective strategy when marketing budgets are tight. After identifying your goals and defining your target audience, follow these basic media relations rules:
 
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4 Ways to Pivot During the Pandemic

As we continue self-isolating to prevent the spread of the novel coronavirus with the hope of re-opening slowly, I wanted to share some effective ways to keep your business running smoothly and successfully.

Here are 4 marketing strategies to consider:

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15 Tips for Working Remotely

I'm excited to share this guest blog post by Geoff Hineman from LETT Direct on Tips for Working Remotely...

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CMS Needs Your Help!

Posted on: April 6, 2020
Tags: Customer corner, Covid-19, Cinci flag

Discover how you can support local restaurants and feed dedicated front line hospital employees during COVID-19...

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Get by with a Little Help from Your Friends

Posted on: March 27, 2020
Tags: Covid-19 #inthistogether smallbusinessmarketing

By now, you've received multiple emails regarding COVID-19 and its impact on our businesses, our nation, and the world. My hope is to shift your thinking and be a reminder that we truly are #inthistogether and will be stronger when the storm subsides.

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Marketing and Managing Your Business During Uncertain Times

Today you may be working from home, changing your business model, or even trying to create a sense of normalcy as the world navigates this uncertain time. Read on for some helpful tips on how to adapt...

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What's in a Name? Everything!

Posted on: February 26, 2020
Tags: Branding, Digital marketing strategy, Customer corner

When our marketing team met with Lisa, a marriage counselor and life coach, we discovered she is...

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Feel the Love

Posted on: February 12, 2020
Tags: Customer corner, Content marketing strategy, Social media tactics

According to research, one thing most small businesses have in common is their love of... 

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Why GMB is Your BFF in 2020

What are GMB Posts? Posts on Google My Business are a critical component of a digital strategy. They are...

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