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Blog Entries - May 2014

Producing a Professional Website Video

Posted on: May 30, 2014
Tags: Website video marketing, Website video production

One of my customers, ClaimLinx, was in need of updating their company's introduction and testimonials videos for their website.  Here's how we helped:

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What are the Best Social Media Outlets for Your Business?

Posted on: May 23, 2014
Tags: Social media marketing strategy

One challenge of using a social media program is determining where to spend time posting. Ask yourself the following questions to establish a results-oriented social media marketing program for your business:...

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Strategies for Measuring Social Media ROI

Posted on: May 20, 2014
Tags: Social media marketing, Online marketing strategy

Do you spend hours working on your social media presence yet have no idea if it’s successful?

If you haven’t already done so, you need to find a strategy to measure your social media return on investment (ROI).  Here are some social media ROI strategy tips:...

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WriteUp-a Freelance Partner to CMS

Posted on: May 16, 2014
Tags: Outsourcing, Copywriting, Freelance work

As a small business, outsourcing is crucial for me in order to provide the best service to my marketing customers. I refer to most of my vendors as partners, and have a page on my website dedicated to my partners with a link to their websites.  Today, I'm highlighting WriteUp...

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Could Outsourcing be a Good Option for Your Business?

Posted on: May 13, 2014
Tags: Outsourcing, Marketing consulting, Marketing strategy

If you could use extra help in a specific area of your business, but don't want to hire a full time employee, it's time to consider outsourcing. Hiring freelancers, independent contractors, and outside vendors is a must for many small businesses; and the best part is you'll save on taxes, insurance, and benefits. Let's compare the pros and cons of independent contractors vs full time employees:

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Use Targeted Direct Mail to Engage Prospects

Posted on: May 8, 2014
Tags: Direct mail marketing

See how implementing a targeted direct mail campaign can help grow your business...

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Go Postal to Stand Out in the Crowd

Posted on: May 6, 2014
Tags: Direct mail marketing

Don't get deleted, be the one they remember! Try mailing postcards for your next big event. Set yourself apart from the competition and incorporate graphics, top-notch copy, maybe even your own handwriting, to send a personal message. With no need for envelopes, this is a great alternative that gets your brand message across without requiring a click-through to make an impact. Use these ideas for postcard marketing to help increase your business sales...

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