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Blog Entries - June 2015

Tips for Marketing to Millennials

Posted on: June 30, 2015
Tags: Sales tips, Marketing tips

In the next few years, the decision-maker sitting across the desk may very well be a member of the millennial generation. Also known as Generation Y, millennials, born from 1980-2000 are a conservative group, and technology is key in reaching them. They are very ambitious, and have different expectations of you than older decision-makers.

Here are a few tips for engaging with millennials during the sales process:

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CMS Partners with Connections Tutoring for Marketing Support

Posted on: June 25, 2015
Tags: Marketing plans, Marketing strategy, Marketing tactics

CMS recently partnered with Connections Tutoring for marketing support. See how CMS' Brand & Marketing Specialist, Ashley helped...

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Don't Make These Common Marketing Messaging Mistakes

Posted on: June 23, 2015
Tags: Marketing messaging

I'm sure you've heard time and again to deliver a marketing message that resonates with your target audience and leads to a specific action. Although this seems like a simple task...

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It's Working Out Re-brands for Expansion

Posted on: June 18, 2015
Tags: Branding, In the news

It's Working Out is expanding and opening a new Rowing studio next to their current studio in Columbia Tusculum. IWO went through a re-branding process to encompass the new studio offering.  See how we helped...

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Tell Your Story and Increase Your Exposure with Video Marketing

Posted on: June 16, 2015
Tags: Online marketing strategy

Most websites include several kinds of media including blogs, RSS feeds, and social networking.  Video can also play a major role in your website’s media.  Video has become a very cost-effective form of communication, allowing you to tell your story, and demonstrate your product  or service benefits in ways that photos and text cannot. Two common online video outlets are YouTube and Vimeo.

Here are 7 benefits of using a professionally produced video on your website:

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Implement These Customer Retention Tactics

Posted on: June 9, 2015
Tags: Marketing tactics, Customer retention

Research shows it is 6 to 7 times more expensive to acquire new customers than to resell to existing customers.  Save money and time by implementing these customer retention tactics... 

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All Star Vision is Coming to Malton Art Gallery

Posted on: June 4, 2015
Tags: Customer corner, In the news

Calling all sports fans! It's baseball season in Cincinnati, and in conjunction with the upcoming All Star Games...

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Stop Trying to Solve Your Customers' Problems

Posted on: June 2, 2015
Tags: Sales tips

Consultative sales professionals have been trained to focus on solving customers’ problems. They qualify prospects by finding...

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