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Blog Entries - July 2013

10 Easy Small Business Marketing Strategies That Work

Posted on: July 22, 2013
Tags: Marketing strategy

Every business owner wants to attract more clients and increase their revenue. Are you facing stiff competition for your prospects’ attention and business? Do you want to uniquely position your products and services so you can grow your business?

If so, you've got the right objectives. Now you just need to learn the most powerful secret in marketing - one that can help you increase business and revenue.

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Who Wins the Social Network Wars?

Posted on: July 18, 2013
Tags: Social network marketing, Email marketing

The social network wars are over.  The winner?  Drum roll please...it's email!  Why, you ask?...

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Developing Online Customer Satisfaction Surveys

Posted on: July 16, 2013
Tags: Online marketing strategy

One of the best ways to determine customer satisfaction levels and receive feedback to improve your product or service offerings is by developing and sending a brief Online Customer Satisfaction Survey to your current clients at least once a year.  Here are a few tips...

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Creating Engaging Content that Matters

Posted on: July 11, 2013
Tags: Social media marketing

The right content strategy can help you break through the clutter of social media and engage your target audience in a way that will make a positive impact on your business. Check out these tips to help you create engaging content for your social media marketing.

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Why You Should Blog and 6 Steps to Getting Started

Posted on: July 8, 2013
Tags: Online marketing strategy

Small business owners should be blogging for many reasons. If you're not already blogging, you are missing out on inexpensive or free opportunities to advertise your products and services, market your business and grow your client base.  Check out the benefits of blogging and 6 Steps to get you started...

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7 LinkedIn Etiquette Rules You Need to Follow

Posted on: July 4, 2013
Tags: Social media marketing

LinkedIn is arguably the largest and most frequently used professional network online, and it's growing at a very fast pace. As of December 31, 2012, LinkedIn had more than 200 million members in over 200 countries, with new accounts being created at a rate of approximately two per second.

If you're a small business owner who targets professionals and other small businesses, you need to have a presence on LinkedIn. Just keep in mind that LinkedIn is a very different animal than other social networks you may be using in your business. These LinkedIn etiquette rules will help you make stronger connections and build a better network to help grow your small business....

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Create an Impact with Targeted Direct Mail Campaigns

Posted on: July 1, 2013
Tags: Direct mail campaigns

One of our marketing services customers, ClaimLinx, needed a creative way to inform and educate their clients about hot topics in the insurance industry. Health Care Reform is on everyone's mind at the moment, and we partnered with ClaimLinx to develop a creative, value added direct mail piece entitled, "Lighting Your Way Through Health Care Reform"...

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