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Blog Entries - August 2013

What's Your Brand Worth?

Posted on: August 27, 2013
Tags: Branding

CEOs and executives have understood for a long time that a company’s brand is important and goes way beyond just a logo and tagline. But questions about the actual value of the brand have often demoted this important asset to just a hazy and vague topic, rarely attracting the executive attention it deserves.

It turns out that companies can determine how much a brand is worth...

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Is Inbound Marketing a Good Strategy for Your Business?

Posted on: August 20, 2013
Tags: Online marketing strategy

As consumers change the way they research and shop for products and services, so must businesses - eliminating ineffective and expensive traditional marketing tactics like cold calling, direct mail, and print and TV advertising (Outbound Marketing), and instead leveraging tactics that appeal to how the modern consumer shops, such as SEO, Social Media and Content Creation (Inbound Marketing)...

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EyeQuity Launches New Website

Posted on: August 6, 2013
Tags: Website development

Congratulations to the staff at EyeQuity for a successful website launch.  How we helped...

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