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10 Tips for Creating a Memorable Brand Experience

Posted on: June 13, 2017
Tags: Branding, Branding strategy
10 Tips for Improving Your Customers' Brand Experience

Creating memorable brand experiences can set great brands apart from average and even good brands. Here are 10 tips for creating memorable brand experiences:

1. Know your customer

You can’t possibly create a memorable experience for your customer if you don’t know who they are. What is memorable to them? What matters to them? What do they care about? What makes them happy? What do they dream about? Who do they want to be when they grow up? What problems do they have and how can you help solve them?

2. Keep it sweet and simple

Don’t over complicate the experience. Focus on creating simple moments of pleasure. Keep them easy to consume and remember. The more you keep it simple the easier it will be for your customers to engage and remember the experience.

3. Start with the heart

Create experiences that connect emotionally. Make your audience laugh, make them cry. Make them feel something. Tap into their dreams. Inspire them to dream bigger, to do more, give more and be more. Find out what matters to them and connect with it in a real, compelling and relevant way.

4. Walk through a day, week or month in the life of your customer experiencing your brand

Put yourself in the mind, shoes and heart of your customer. How does the experience work for them? Examine every touch point they have with your brand and the people in it. Identify ways you can make it better. Is your staff trained? Are they living your brand promise? Are they delivering experiences that will ignite loyal brand followers?

Where are there opportunities to rise above status quo? How can you deliver service above and beyond what your customers experience from any other brand? Think integration - there is no single online and separate offline experience. Each experience matters so be consistent both online and offline. 

5. Humanize it

Human brands do not speak to their audiences like a dollar bill or credit card. They speak human. They engage like humans. They don’t tweet the same tweets 24/7, 365 days of the year. They engage in real-time. They share in real-time and create experiences real-time.

6. Empower and engage your employees

Your employees are your brand. Every contact your customer has with your employees is a brand touch. Ensure that you are doing everything you can to empower and inspire them to be your greatest brand evangelists.

7. Keep your word

Do what you say you are going to do, period. Don’t over promise and under deliver. Under promise and over deliver. Earn and establish trust at every brand point.

8. Smile

Yes, a smile can go a a long way. Inspire your employees to deliver real smiles at every touch point. A smile can brighten up a day, change a mood and create a customer for life.

9. Embrace the Fun Factor!

Don’t forget your customers are human. They like to laugh, dream and live life. Don’t get too focused on business, metrics and revenue that you lose the fun factor. There is no business too serious or too complicated that it can’t also create an enjoyable, memorable and fun customer experience.

10. Listen

Smart brands listen more than they talk. If you slow down and take the time to listen to what your clients and community are speaking about you will learn how to develop memorable experiences that excite and engage them. You will learn how to better your products and services. You will learn what touch points matter most. You will learn and hear first hand the experiences that are leaving a lasting impression.

Leverage social listening tools and develop a strategy with specific tactics to take the data and insights from your social networks back into your organization to improve customer brand experiences.

Click here to read the full article by Pam Moore.


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