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3 Steps to Stronger Social Media Engagement

Posted on: February 28, 2019
Tags: Social media marketing strategy, Digital marketing tactics
3 Steps to Stronger Social Media Engagement

Small business owners tend to wear a lot of hats and with fewer resources than global brands they often DIY much of their social marketing. Although not every social media post leads directly to a sale, social media comments, likes, follows and re-posts are key to visibility, reach, customer service and brand loyalty.

If there’s no room in your budget for dedicated social media pros, don’t fret! You can still up your social media engagement by taking a few minutes a day to do these three (free!) things.

1. ASK: Although it’s not taboo to promote your latest sale or product on social media, if you really want to see a spike in engagement, ask your target audience several questions to get the conversation going. What are some of the challenges they face? Take a poll or ask a question about what aspect of their shopping experience matters most to them. Be sure to respond in a meaningful way.

2. PAY ATTENTION: What are your customers talking about on social media? What do they seem to care about and engage with? What concerns them? By following/liking and listening to relevant social voices, you’ll learn what, how and when to better engage. You will also be able to head off potential customer service issues before they escalate. Everyone loves a good listener!

3. OPTIMIZE CHANNELS: Not all social media channels are alike, so avoid identical content or schedules. Instagram is built for curated, visually vibrant posts and relatively short captions and hashtags, whereas Twitter allows for more frequent, text-driven posts. By optimizing your content and schedule for each platform, you will reach more followers and increase engagement.

If you simply don't have time or resources to implement a strategic and consistent social media marketing program, please contact us for a complimentary consultation. 

Click here to read the full article by Brooke Preston.

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