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5 Tools for Better Customer Engagement

5 Tools for Better Customer Engagement

Thanks to search engine marketing and things like Facebook ads and some good grass-roots marketing, you may be gaining the attention of new customers and getting some foot traffic. However, there’s a difference between getting the attention of customers and making them loyal buyers, which is exactly what you need for sustained success with your business.

With that in mind, here are five tools that can help you build those customer relationships that turn prospects into a loyal following.

1. PipeDrive

Know thy customer - that’s a given, but also an important key for building customer relationships. To do that, you need a good customer relationship management system (CRM) like PipeDrive.

With PipeDrive, you can quickly and easily consolidate all your customer information into one place so every member of your sales team, customer service operation and marketing department has the latest information on the people who are interested in your product or service.

PipeDrive also makes it easy to personalize communication with current customers, letting them know that your business cares. Roughly 68 percent of customers leave a product or service because they don’t think that a business cares about them, according to LinkedIn. But by personalizing marketing communications and making it easy to see notes and details about customers, PipeDrive helps you show that your business really does care.

2. Chatra

Most customers like to do a little research before making a purchase. Chatra helps you engage with customers during this research phase in the buying process through a live, innovative chat experience, fostering a deeper connection and driving more sales.

There are lots of live chat options for your website in 2018, but Chatra stands out when it comes to customer relationship nurturing because it doesn’t feel like a typical live chat box for your site. It feels much more like a chat with a friend than a clunky way for a business to streamline customer service and try to push sales.

Chatra uses an interface that will feel familiar to anyone who has used FaceBook Messenger or WhatsApp, and it offers some cool features like group chat (for bringing on others in your team when needed) and showing you what the customer is typing in real-time, not after they’ve hit the return button.

3. FreshLime

Although acquiring new customers is critical for business growth, equally if not more important is nurturing those customers that are already buying from you. FreshLime helps you do that.

FreshLime is a data marketing platform that helps businesses re-engage customers who have fallen off. The service works by giving businesses helpful insights about customers, including where customers are coming from, when they are buying, and when they should re-engage.

The platform shifts the focus from getting new customers to retaining those you already have, turning them into loyal repeat business. It does this with data-driven analysis that suggests what’s going on for a customer and how to re-engage.

4. GetResponse

According to research by SeeWhy, there is roughly a 90-minute window to convert a website visitor into a paying customer. GetResponse helps you act during that critical and narrow window of opportunity, interacting with customers before they forget about your company and skip your amazing product or service. 

GetResponse achieves this by automatically generating a follow up email to visitors who sign up or buy something on your site. By automating at the start, you can do a quick follow-up, lend support or offer a suggestion for product use, or just engage with the customer through an attached survey or call to action.

GetResponse is customizable so you can build highly targeted micro campaigns that trigger based on customer data. So instead of a generic follow up email, you can show your customers that you care by getting highly targeted in what you send after that connection on your site.

5. Woobox

Speaking of customer surveys, every business should have a platform for collecting customer feedback. Customer feedback is not only a form of engagement, but it also helps you track the sentiment of customers and get valuable data on what’s working and what’s not. Woobox is a customer survey platform—but also a lot more.

Woobox helps you reward customer loyalty by simultaneously increasing engagement and tracking data. It does this by enabling your business to create giveaways and promotional discounts in exchange for poll responses.

Now that you’ve got a product or service to take the world by storm, use these customer engagement tools to make sure they are fully appreciated and supported by enthusiastic customers.

Click here to read the full article by JT Ripton.


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