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9 Business New Year's Resolutions to Consider

Posted on: December 29, 2017
Tags: Business tips
9 New Year's Business Resolutions to Consider for 2018

With New Year’s Eve just around the corner, don’t overlook realistic and effective New Year’s resolutions for your business. Here are nine thought-provoking possibilities that’ll help you and your team thrive:

1. Stay Focused on Enhancing the Customer Experience

Whether you have a physical business, online store or both, improving the customer experience should be one of your top priorities in 2018. Why does it matter? Research indicates a close connection between positive customer experiences and loyalty - loyal customers buy more, have a stronger likelihood of forgiving mistakes, and will trust the company to act on their behalf.

2. Create Volunteer Opportunities for Employees

Research shows that volunteerism benefits communities, workplaces and others. When choosing ways for employees to volunteer in 2018, ensure the options you research result in clear impacts. Also, pick volunteer programs that include everyone. Consider volunteer possibilities that create business visibility while helping others. 

3. Find Ways to Have Shorter, Worthwhile Meetings

The respondents of a study about wasted time at work said they spent 31 hours in unproductive meetings every month. Consider evaluating methods that may result in worthier meetings in a shorter amount of time. Try rigidly sticking to an agenda during a gathering, or meeting for 10 minutes each morning to go over pressing matters. 

4. Be Aware of the Challenges Faced by Older Employees

We have spent a great deal of time and effort researching millennials to understand their personality traits and lifestyles, and how they might affect work output and career satisfaction. It’s also important to realize people who are near retirement deserve attention, too. 

For example, research from the Employee Benefit Research Institute found many older adults had to adjust their workloads due to health complications experienced by a spouse or other family member. Also, the study discovered women tended to be more cognizant than men of the need for a work-life balance.

Consider how some elements of work could become more strenuous as people get older. Remember, recovery after illnesses and injuries can take longer with age, too. Be sure to extend the same kind of treatment to younger workers in order to avoid being accused of workplace inequality.

5. Be Informed About Tax-Related Changes

Like many small business owners, you're not likely a tax expert. Investing in an accountant to figure out your tax burden is a good start. Also, ask a professional whether there have been any advantageous tax law differences in the last year. 

6. Create a Detailed and Accurate Map of the Area

Although many small businesses keep huge databases about their customers’ habits, they often fall short when gathering details about where they live. By choosing to build and continually update a map associated with your company’s vicinity, it’ll be easier to see where most of your customers live, as well as areas to target with marketing materials, etc.

7. Consider Implementing an Employee Wellness Program

Human resource managers often discuss the various benefits of employee wellness initiatives. By starting such a program in 2018, you could encourage people to become more active, get on a schedule of going to annual checkups and make individuals more aware of how their actions and lifestyles could affect how they feel.

8. Add More Relevant Content to the Company Blog

It’s not enough to simply have a blog. You need to update it with content that your customers want to read. In the coming year, try developing a strategic content plan that allows for posting new information to engage readers. Create dynamic blog content to inform, educate and inspire readers, and be sure to measure and track results over time. 

9. Develop Best Practices for Managing Social Media Accounts

Because word travels fast on social media, you should invest time into social media monitoring practices in 2018. Additionally, discuss strategies with your staff for handling disgruntled customers in order to maintain your positive reputation.

Click here to read the article in its entirety by Lexie Lu.

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