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A Starter's Guide to Launching Your Own Business

Posted on: March 20, 2021
Tags: Marketing plans, Business tips
A Starter's Guide to Launching Your Own Business

Guest article by Courtney Rosenfeld, Gigspark

One of the most powerful career moves you can make is going into business for yourself. Self employment gives you the leverage to define your own future. Whether you plan to create a company from the ground up or simply turn your own talents into a lucrative freelance career, you need to get the right start.

Here are a few tips you can use to give your company solid momentum right out of the starting gate.

Need to create an effective marketing plan as you start your business? Contact Cincinnati Marketing Solutions at (513) 300-4653 to learn how they can market your business and brand!

Get Legal and Financial Matters In Order

The wrong moves early on can come back to bite you down the road.

  • You’re in charge of your own taxes when you’re self-employed. Be sure to set money aside for taxes, and consider paying throughout the year to stay on track.
  • Protect your personal assets by setting up an LLC for your business; you can find affordable formation packages instead of spending extra with LegalZoom or an attorney.
  • Consider speaking to a lawyer to make sure you understand small business laws in your area.

Define Your Marketing Plan

Brand consistency is vital, so don’t make your marketing plan up as you go along:

  • Start by following competitors on social media to see what works for them and stay aware of industry trends.
  • Blogs are a great first step in content marketing - they establish you as an industry expert and boost your SEO rankings.
  • Remember to think about what your audience wants and needs when crafting your marketing plan.
  • Cincinnati Marketing Solutions can help you create an innovative and strategic marketing campaign.
  • It’s also vital not to overstretch yourself - a single person probably can’t run a business and put out a quality blog post every day. Create a consistent, achievable schedule and stick to it.

Prepare for the Hustle

The early days of running your own business often require near-constant work: Here’s how to cope: 

  • Read some accounts or biographies from people who have started their own business to get a sense of what to expect.
  • Create and stick to a routine to avoid burnout.
  • Build healthy habits like daily exercise, meditation, and a balanced diet now - it will be harder to maintain (but all the more important) once you’re stressed out.

The early days of a new business are some of the most exciting and stress-inducing days you’ll ever experience. Although there’s a lot on the line, the rewards can be massive. Give it your all, and you will create something to be proud of.


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