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Are you Making this Common Lead Generation Mistake?

Posted on: February 2, 2015
Tags: Lead generation strategy, Online marketing strategy
Lead Generation Mistakes Small Businesses Make

Does this sound familiar?  “My business is like a roller coaster. When things are going well, I’m too busy working on projects to do any marketing. Then I finish those projects and don’t have enough leads to market to. How do I get off this roller coaster"?

Ever wish you had more leads to pursue when sales take a dip or you finish a project? Or, even better, leads to pursue before sales take a dip or the work slows down?

With a steady flow of business, you could manage staffing and cash flow better and significantly increase your annual revenue.

When I asked my prospect (who felt like he was on a roller coaster) what he did to follow up with the hundreds of prospective customers he comes in contact with, embarrassingly he said, “nothing”. He didn't have a follow-up strategy. 

Although he is a smart professional, he has been making one big mistake, keeping him from reaching the next level of success. That mistake is not having a lead generation system and more importantly a solid follow-up system.  When faced with a dip in demand for his services, my prospect had to start his marketing from scratch.

Want to avoid making this common marketing mistake? Develop a proven system for lead generation and always follow up.  The more qualified leads you have in your database, the happier you’ll be.

Whether you are giving talks to large gatherings of your target market, or marketing online through your website, the basic concept behind a lead generation system is the same. You want to motivate as many qualified prospects as you can to contact you.

Most small businesses and service professionals have websites, but few sites generate more than a trickle of leads. 

In my experience, only 1 out of 10 small business owners have a system in place for converting prospects into customers. So if you don’t, you’re not alone, but if you want to grow your business, you need one.

Prospects want to get to know you, trust you, and discover the value of your product and services. Whatever media you use, your follow-up communication should accomplish this.

You don’t have to go nuts to develop a solid lead generation system. With a simple, strategic marketing plan and system in place, your business can grow every month, whether you’re immersed in a project or on vacation.

If you need assistance choosing the best lead generation system, please contact us today for a FREE consultation.


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