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Could Outsourcing Be Right for Your Company?

Posted on: January 31, 2019
Tags: Marketing strategy, Marketing plans, Marketing tactics, Outsourcing
Could Outsourcing Your Marketing Activities be Right for Your Company?

Like most people who run a business, you are likely wearing multiple hats most of the time. My guess is that marketing is often put on the back burner because you lack the time, expertise and knowledge to develop and implement consistent and results-driven strategies and tactics. If this sounds like your situation, consider the prospect of outsourcing your marketing activities. Here's why...

Research, strategy and market analysis are ingredients of marketing. These activities take time and expertise, which is why an increasing number of small companies prefer to outsource their marketing, so that they can focus on what they do best.  If any of the scenarios below apply to you, then outsourcing may be a good fit:

  • You are a small company and you cannot yet afford to have a marketing team or department
  • You are a small company and your marketing team lacks a specific skill-set and experience
  • You are a company that needs outside opinion on or advice for what you do
  • You are a company that deals with a specific project and you need extra assistance to handle that project
  • You are a company that has past failures and realizes it needs fresh new approaches for success

Marketing activities you should consider outsourcing:

  • Strategy analysis (SWOT, Competitive Analysis, Target Market Research)
  • Comprehensive Marketing Plan Development
  • Slogans and taglines
  • Product naming/branding
  • Email campaigns
  • Blogging and Content writing
  • Electronic newsletters
  • Ebooks
  • Social Media Management
  • Creative photo, audio and video services
  • Website development
  • Search Engine Optimization (SEO)

Because different projects require different sets of marketing activities, the nice thing about outsourcing is that you can pick and choose which activities work best for your needs. 

Below are some of the benefits you can expect by outsourcing your marketing activities:

1. You get experts on your team

If you're like most business owners, the latest in technology is of high importance, and you'll find that working with a marketing agency means you'll be engaging with a team of experts who utilize the latest tools for tracking, measuring and reporting your ROI. 

For example, although you may have a good writer on your team, hiring an expert content writer can generate a top-notch, SEO friendly and a well-researched article that may be more useful for your project.

2. You can expect high-quality results

With a marketing agency, you can expect the best results possible. And it's not only about the expertise and the wide skill-set that their specialists possess; it's also about their strong motivation to please the client. All good marketing agencies realize they can be replaced and thus strive to be results-driven and quality-oriented.

3. You will cut costs

According to the U. S. Bureau of Labor Statistics, salaries usually account for nearly 70% of an employee's wage package. The remaining 30% includes the taxes and the benefits. Outsourcing a marketing firm will give you the opportunity of saving those 30%.

A long term outsourcing relationship with a marketing agency may be more effective for you than keeping a full time team of employees. This will also provide you with the flexibility to pay only for what you need.

4. You can manage less with more output

By outsourcing marketing activities you free yourself from managerial issues such as as arranging day-offs, documenting sick days, dealing with vacations, increasing employee motivation, etc., etc., etc. 

Another perk of outsourcing is getting more space in the office both physically and figuratively. 

5. You will enhance your business with outside perspective

Outsiders almost always offer a fresh new perspective for your business. They are more objective than inside employees, and may provide more constructive criticism.

6. You will benefit from greater collaboration

Because your outsourced marketing team will need input for upcoming projects, your team members will likely be involved in marketing activity planning sessions. These sessions will increase collaboration between departments and teams within your company. Collaboration and communication is a must for business success!

Are you or someone you know ready to have a conversation about outsourcing marketing activities? Please contact us today for a complimentary consultation.

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