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Do These 4 Things Daily for LinkedIn Success

Posted on: September 23, 2019
Tags: Social media marketing, Small business tips
4 Daily Tasks for LinkedIn Success

Complete these 4 daily LinkedIn tasks below to build up your following and begin to generate sales opportunities from the platform.

1. Read Something

You might be thinking… how does simply reading something help me get clients?

It will help you improve your business, and you may also learn about the topics that your prospects are interested in.

To become the most effective marketer, salesperson, or solution in the marketplace, you need to fully understand your prospects.

Reading what they read and knowing who or what influences them, as well as what they’re searching for will make a big difference in how you speak to and connect with them.

2. Share Something

The truth is if no one knows about you it doesn’t matter how good your product or service is. You need visibility and getting into a rhythm of sharing something every single day will help you get there.

If you’re not sharing content daily, you are missing out on a huge opportunity to gain traction with your audience.

What kind of content should you share?

Your goal is to share content that is relevant to your prospects. Find out their biggest issues and challenges and provide useful solutions and/or helpful information.

Sure. You could share everything about your specific area of focus - that is, software, tech, IT security, etc, but it’s pretty narrow on your topic and won’t be consistently relevant to your prospects.

It's OK to share content on your area of expertise, but you want to mix that in with content likely to catch their attention.

3. Connect with Someone

Continually adding new prospects as first-degree connections on LinkedIn is essential to any LinkedIn marketing strategy. This will feed your pipeline, and if you’ve done a good job of targeting and connecting with quality prospects, it will pay off by getting in a rhythm of constantly adding new connections.

Find time to sit down once a week or at least once a month to send connection requests. A good goal is connecting with at least 30-50 new prospects per month. This means you need to send out more requests - on average if you have are well-positioned and include a personal note in your request you can expect anywhere from 35-50% being accepted.

4. Start a Conversation

This goes hand-in-hand with #3 because once you’ve gotten new connections, you’ll want to nurture them towards booking an appointment with you. You also need to use conversation as a way to stay top-of-mind and build trust with your prospects so that when they are ready to talk business they know exactly who to turn to.

Consider creating a “Multi-Touch” messaging campaign where over the course of a few weeks, you send valuable resources like articles, videos, or other content your prospect would appreciate. This drip messaging sequence leads eventually to booking a phone call or appointment.

But a messaging campaign isn’t the only way to start a conversation with a prospect on LinkedIn. Commenting on a post, sharing something in a group, introducing two connections to each other, publishing an article, or perhaps recommending or endorsing a prospect of yours are all ways to initiate conversations with your LinkedIn prospects. 

Taking Action

As with everything else in life, if you don’t take action, you won’t see the kinds of results you want. When it comes to LinkedIn, attracting and finding prospects isn’t rocket science, it just takes a few minutes every day or a couple hours every month and the right strategy. Remember, consistency and relevancy are the first steps here.

Click here to read the full article by Josh Turner.

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