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Feel the Love

Posted on: February 12, 2020
Tags: Customer corner, Content marketing strategy, Social media tactics

According to research, one thing most small businesses have in common is their love of social media marketing. Studies show that small businesses rely on social media marketing more than any other form of advertising. In fact, nearly three-quarters of small and medium sized businesses are investing in some form of social media marketing.

Which platforms are most popular and which ones provide the best results?

  • Facebook is the most popular social media outlet for most small businesses. More than 55 percent of the businesses surveyed have a Facebook page dedicated to their business.
  • Other social media platforms used as promotional tools by small businesses include: LinkedIn, Pinterest, Instagram and Twitter.
  • Overall, 20 percent regularly tweet or retweet, 13.6 percent use promoted tweets, 19.8 percent use Google Social or Local and 10 percent each use Pinterest and Instragram.
  • Additionally, 31 percent use LinkedIn; however, the study's authors believe a significant portion of small business' promotional usage of LinkedIn is for recruiting and HR purposes and not general business advertising purposes.

The small businesses surveyed reported spending 21.4 percent of their total media budget on social media in the past 12 months. Overall, the survey respondents said they dedicate more of their adverting and promotional budget to social media than to any other channel, including online and mobile marketing, direct mail, newspaper and broadcast advertising, local coupons, local print and online directories, giveaway items and community sponsorships.

The study was based on surveys of 546 small businesses with fewer than 100 employees.

Which social media marketing platform do you love, and what kind of results have you gotten? 

If you find social media a bit mind boggling, please reach out to discuss your social media plan with one of our experts. We'd love to help!


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