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Guidelines for Developing Your Core Offering

Posted on: December 15, 2015
Tags: Marketing tactics, Small business tips
Suggestions for Developing your Core Offering

Developing your core offering is the key to generating and nurturing leads that drive sales.

In the past, many businesses played a numbers game by forcing mass quantities of leads, (some qualified, some not) into their sales funnel, hoping to end up with enough qualified prospects to reach their sales goals.

Today, with social media platforms like Twitter, Facebook and Google, as well as a variety of reviewing and ranking sites, the game has clearly changed. Developing a successful marketing base for your business now depends on creating a real customer experience and engaging them throughout a longer and more involved customer journey. In other words, it's not just about getting leads and sales, it is about keeping customers, getting new business through referral and building a good reputation in the market.

Developing a successful marketing base for your business now depends on creating a true and genuine customer experience; one that engages your customer throughout a longer and more elaborate customer journey. In other words, it's not just about getting leads and sales, it is about retaining customers, getting new business through referrals and building a positive reputation in the market.

Below are some guidelines to help you develop added value at each stage of your customer journey, leading to the ultimate sale.

Suggestions for Developing Your Core Offering

• Introduce a "get started" offer  
• Consider a free, bonus or trial offer
• Present a "make it easy to switch" offer
• Create a core offering to present to the general public
• Develop add-ons that provide additional value
• If membership based, provide members-only offers or incentives for becoming a member
• Create strategic partner deals

If you need help growing your business, please contact us for a no cost consultation.


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