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How to Boost Your Business with Local Content on Facebook

How to Boost Your Business with Local Content on Facebook

By now, you’ve probably heard that Facebook is once again tweaking its algorithm that determines which content ends up in your followers’ feeds. This time, Facebook has vowed to focus on “meaningful” content from friends and family — and de-emphasize business content.

Understandably, this has left many small business owners feeling confused about how the change could affect the ability to connect with their customers and followers on Facebook.

What can you do to ensure that your business content shows up in your followers’ feeds? Although much remains unclear, here are a few simple tips small business owners can follow based on what we know so far:

  • Go Local: Stories about your local community and coverage from local news organizations are now prioritized higher than ever. If your business is involved in community events or local event sponsorships, shout them out on Facebook. You can build strong, “meaningful” community ties that the new algorithm might reward.
  • Comments Matter: Many users are reporting that Facebook seems to be prioritizing posts that have earned a lot of comments. Some are even reporting that posts that place links (say, to a sale or new product) in a comment below the post perform better than those with the link in the main post. Ask your audience to join the discussion around your posts to boost their visibility. You can solicit comments with prompts like, “Did you shop our sale? What was your best find?”
  • Think Outside the Box: Some businesses are figuring out their own creative responses to the new algorithm. For example, create a Facebook Event for anything relevant (a sale, a happy hour, a trivia night) rather than a simple post. This ensures anyone who is friends with those who RSVPs will see it.

The above tips should give you a head start on how to successfully post business content on Facebook to create engagement and conversion.

Click here to read the full article by Brooke Preston.

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