We are proud of our work and our customers, so please check out our latest marketing tips and updates often to see what's happening at Cincinnati Marketing Solutions!  

2019 marketing (1)

marketing strategy (1)Advertising (3)Ala carte marketing services (1)App recommendations (1)B2b marketing (1)Bebold (1)Brand strategy (1)Branding (33)Branding strategy (5)Budgets (1)Business partnerships (1)Business tips (15)Cause marketing (1)Cinci flag (1)Cincinnati fashion blog (1)Cincinnati summer events (1)Cms opportunities (1)Cms team (1)Consumer buying habits (1)Content marketing (3)Content marketing strategy (3)Copywriting (1)Coronavirus (1)Covid-19 (2)Covid-19 #inthistogether smallbusinessmarketing workingremotely (1)Customer corner (64)Customer engagement (1)Customer loyalty (1)Customer retention (1)Customer reviews (2)Design (1)Design awards (1)Digital marketing (7)Digital marketing strategy (15)Digital marketing tactics (15)Direct mail campaigns (3)Direct mail marketing (5)Earned media (1)Ecommerce website development (2)Email marketing (9)Email marketing tactics (2)Events (2)Expertise (1)Facebook (1)Facebook marketing (2)Free online marketing tips (1)Freelance work (1)Generation z (1)Google (2)Google reviews (1)Holiday fun facts (1)Holiday trivia (1)Identity (2)In the news (35)Inbound marketing (2)Innovation (1)Instagram (2)Interior design (1)Lead generation (3)Lead generation strategy (2)Leadership (2)Leadership council (1)Leadership strategy (1)Linkedin (1)Logo (1)Logo design (2)Logo development (4)Marketing (1)Marketing automation (2)Marketing collateral (1)Marketing consulting (4)Marketing messaging (1)Marketing plans (32)Marketing research (1)Marketing services (5)Marketing strategy (76)Marketing tactics (58)Marketing tactics

(1)Marketing tips (19)Marketing tips blog (2)Marketing trends (1)Measuring roi (1)Media relations (1)Messaging (7)Millennials (2)Mobile website optimization (1)Multi-channel marketing (1)Networking strategy (1)Nonprofit marketing (1)Nonprofit specialist (1)Omni-channel marketing (1)Online advertising (3)Online marketing (2)Online marketing plans (4)Online marketing services (1)Online marketing strategy (42)Online marketing tactics (19)Online marketing tips (2)Online reputation management (1)Online reviews (1)Online search (1)Our team (3)Outsourcing (4)Photo sharing recommendations (1)Pivoting (1)Planning (2)Press release campaign (1)Press releases (5)Print marketing (1)Promotions (1)Public relations (6)Public relations strategy (1)Radio advertising (1)Rebranding (2)Referral marketing (1)Reputation management (1)Sales tips (6)Search engine optimization (13)Search marketing (1)Seo (4)Seo tips (3)Small business marketing (4)Small business resources (2)Small business saturday (1)Small business tactics (1)Small business tips (36)Small business tools (3)Small business week (2)Smallbusinessmarketing (1)Social media (3)Social media marketing (37)Social media marketing strategy (5)Social media marketing tactics (2)Social media strategy (3)Social media tactics (2)Social network marketing (2)Storytelling (1)Success stories (1)Task management tools (1)Text message marketing (1)Thanksgiving (1)Time management (1)Top agency 2020 (1)Twitter (1)Unique selling point (2)Unique selling proposition (1)Video marketing (3)Website design tips (1)Website development (36)Website marketing strategy (4)Website optimization (1)Website video marketing (1)Website video production (1)Work-life balance (2)Workplace tips (1)

How to Get Google to Like Your Website

How to Get Google to Like Your Website

Although your small business website may look amazing, the wrong meta description tag could be hurting your rank in search engine results.

Creating a website for your small business is crucial to establishing your online identity. Without a website, online visitors would have nowhere to go to learn more about your company and what types of products or services you offer.

A robust website with rich content, a user-friendly layout, resources to contact you, and plenty of captivating photos will help you appeal to potential customers. But don’t forget about what’s under the hood! The right technical structure is important for search-engine optimization (SEO), so search engines like Google see your website with the same trust and authority as your human customers.

What’s the secret to getting Google’s attention? A meta description tag.

A meta description tag is a brief snippet that summarizes a webpage’s content. When you search for a business on Google, you usually see a long list of results. At the top of each result is the business name in blue text; below it you will see the website URL or link. Then beneath that is a brief summary of what this business is all about — that’s your meta description tag! This brief description is meant to entice searchers with a small snippet of who you are and what you offer as a business.

Even though this short description seems simple, you want to make it count. Luckily, there are several ways to make sure your website’s meta description tag is optimized to get the best results.

  • You are allotted up to 320 characters for your description, and it is recommended that you do not go under 160 characters. While the length of the description is important, you should also make sure it includes the keywords your customers would use to search for a business like yours.
  • Your description should be unique. Don’t reuse a snippet of text that’s found elsewhere on your website. This content should describe your business for online visitors and entice them to click on your URL.
  • Don’t forget to include a call-to-action. Use an active sales voice to pitch your products or services and demonstrate why customers should visit your small business website.

Your business will benefit if your meta description tag generates clicks from search results — garnering web traffic from customers and the attention of search engines. With a great meta description tag, Google could rank your website higher as a trusted search result.

Click here to read the full article by Eva Zielinski.


Leave a Comment