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How to Make Your Business Stand Out with Google Posts

Make your Business Stand Out with Google Posts

Google has introduced a new feature that helps you catch customers' attention. It's easy to post special events, promotions and more on your Google listing. When customers find your business on Google, they can see offers, news, and events from your business posts that show on Google Search and Maps. You can use posts to tell customers about:

  • Events such as a champagne brunch or an in-store 
  • Offers/specials such as sales and discounts
  • Product updates such as new merchandise
  • Announcements such as “Open late this Saturday” or “Special guests this week!”

A post to your customers on Google should be brief, useful, and inspire action, and photos should be well-lit and in-focus. 

Create your post in 3 easy steps:

  1. Go to the "Posts" tab in your company’s “Google my Business” account
  2. Create your post and select a call to action for your potential customers   
  3. Publish it - and it's live on Google!                            

5 Keys to Writing a Post:                                                           

  1. Post type: Is your post about an event? An offer or time-sensitive deal? Do you have news to share? Consider what you want your post to do — whether to encourage customers to visit your store, sell something, or announce a new feature.
     
  2. Photos: Take a high-resolution photo reinforcing your message so your post will stand out. Photos should be: Simple, direct, and in-focus. Well-lit, with bright, vibrant colors. At a minimum resolution of 720px tall by 720px wide, in JPG or PNG format.
     
  3. Title (if your post is an event): Describe your event in 4-5 words. You have 58 characters for your title.
     
  4. More details: Be clear about the offer/event. You have up to 1,500 characters for the details of your post, but the ideal length is between 150-300 characters.
     
  5. Call to action: Include instructions such as “Buy,” “Book online,” “Learn more,” “Call,” or “Visit."
Tip: You don’t need to include your business name, as it will already appear in the post. To keep within character limits, you can also abbreviate months, days and hours. See more tips below.

DO's:

  • Be precise: What are the 3 things your customer needs to know? What do you want them to remember, for how much, and when?
     
  • Be personal: Show what your business values.
     
  • Tell your customers what they can do. Are you selling a product? Tell them how they can buy.
     
  • Highlight what makes your business, product, or offer unique. Large selection? Free shipping? 
     
  • Be timely  use a key selling point or popular item as the hook for your post.
     
  • Be sure to include any redemption instructions, unique codes, or restrictions on offers or sales.

DONT's:

  • Don’t use commercial slang (ie "BOGO")
     
  • Don’t use excessive exclamation marks or all caps
     
  • Don’t include more than one theme or offer in one communication.
     
  • Don’t craft a deal with too many exclusions.

Click here to see some great sample news, offers and event posts: 


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