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Josh Beeman Photography Receives Brand Makeover

Posted on: August 27, 2015
Tags: Branding strategy, Logo development
Josh Beeman Photography Receives Brand Makeover

A new client, Josh Beeman Photography, contracted with Cincinnati Marketing Solutions for marketing direction and re-branding to reach potential new clients and build their business. A marketing plan was developed in which it was determined that a new logo was in order. The goal was to create something that was personalized and stylistically, memorable... A logo that spoke to the high end of the photography industry but not too unapproachable to ward prospects away for fear of seeming too costly.

Our designer created (2) rounds of creative to review with multiple treatments, and after revisions were discussed and reviewed, the brand mark was born; two iterations were played out. One version is the full photography business name and the other a monogram of the photographers initials. Each application can be utilized in different mediums, depending on space and substrate. The goal is to create an imprint in clients' minds that his mark becomes so recognizable and associates exceptional quality and relationship of doing business. The new logo is already being rolled out to his business communication tools such as invoices, estimates and the website. All points of contact with clients must see universal consistency for solid brand recognition.

Secondarily, but just as important, the business has created an email marketing campaign to reach existing and potential clients. Within the first 24 hours, our client had (3) times the average “views", which are remarkable stats. In that same 24 hour period, Josh received (2) estimate requests. Proof that, in this case, branding efforts and using the suitable tools to convey your product/service to the “right” audience works. It has worked for this client, and it can work for you.

Contact us today for help with growing your business.


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