We are proud of our work and our customers, so please check out our latest marketing tips and updates often to see what's happening at Cincinnati Marketing Solutions!  

2019 marketing (1)

marketing strategy (1)Advertising (3)Ala carte marketing services (1)App recommendations (1)B2b marketing (1)Bebold (1)Brand strategy (1)Branding (33)Branding strategy (5)Budgets (1)Business partnerships (1)Business tips (15)Cause marketing (1)Cinci flag (1)Cincinnati fashion blog (1)Cincinnati summer events (1)Cms opportunities (1)Cms team (1)Consumer buying habits (1)Content marketing (3)Content marketing strategy (3)Copywriting (1)Coronavirus (1)Covid-19 (2)Covid-19 #inthistogether smallbusinessmarketing workingremotely (1)Customer corner (64)Customer engagement (1)Customer loyalty (1)Customer retention (1)Customer reviews (2)Design (1)Design awards (1)Digital marketing (7)Digital marketing strategy (15)Digital marketing tactics (15)Direct mail campaigns (3)Direct mail marketing (5)Earned media (1)Ecommerce website development (2)Email marketing (9)Email marketing tactics (2)Events (2)Expertise (1)Facebook (1)Facebook marketing (2)Free online marketing tips (1)Freelance work (1)Generation z (1)Google (2)Google reviews (1)Holiday fun facts (1)Holiday trivia (1)Identity (2)In the news (35)Inbound marketing (2)Innovation (1)Instagram (2)Interior design (1)Lead generation (3)Lead generation strategy (2)Leadership (2)Leadership council (1)Leadership strategy (1)Linkedin (1)Logo (1)Logo design (2)Logo development (4)Marketing (1)Marketing automation (2)Marketing collateral (1)Marketing consulting (4)Marketing messaging (1)Marketing plans (32)Marketing research (1)Marketing services (5)Marketing strategy (76)Marketing tactics (58)Marketing tactics

(1)Marketing tips (19)Marketing tips blog (2)Marketing trends (1)Measuring roi (1)Media relations (1)Messaging (7)Millennials (2)Mobile website optimization (1)Multi-channel marketing (1)Networking strategy (1)Nonprofit marketing (1)Nonprofit specialist (1)Omni-channel marketing (1)Online advertising (3)Online marketing (2)Online marketing plans (4)Online marketing services (1)Online marketing strategy (42)Online marketing tactics (19)Online marketing tips (2)Online reputation management (1)Online reviews (1)Online search (1)Our team (3)Outsourcing (4)Photo sharing recommendations (1)Pivoting (1)Planning (2)Press release campaign (1)Press releases (5)Print marketing (1)Promotions (1)Public relations (6)Public relations strategy (1)Radio advertising (1)Rebranding (2)Referral marketing (1)Reputation management (1)Sales tips (6)Search engine optimization (13)Search marketing (1)Seo (4)Seo tips (3)Small business marketing (4)Small business resources (2)Small business saturday (1)Small business tactics (1)Small business tips (36)Small business tools (3)Small business week (2)Smallbusinessmarketing (1)Social media (3)Social media marketing (37)Social media marketing strategy (5)Social media marketing tactics (2)Social media strategy (3)Social media tactics (2)Social network marketing (2)Storytelling (1)Success stories (1)Task management tools (1)Text message marketing (1)Thanksgiving (1)Time management (1)Top agency 2020 (1)Twitter (1)Unique selling point (2)Unique selling proposition (1)Video marketing (3)Website design tips (1)Website development (36)Website marketing strategy (4)Website optimization (1)Website video marketing (1)Website video production (1)Work-life balance (2)Workplace tips (1)

Josh Beeman Photography Receives Brand Makeover

Posted on: August 27, 2015
Tags: Branding strategy, Logo development
Josh Beeman Photography Receives Brand Makeover

A new client, Josh Beeman Photography, contracted with Cincinnati Marketing Solutions for marketing direction and re-branding to reach potential new clients and build their business. A marketing plan was developed in which it was determined that a new logo was in order. The goal was to create something that was personalized and stylistically, memorable... A logo that spoke to the high end of the photography industry but not too unapproachable to ward prospects away for fear of seeming too costly.

Our designer created (2) rounds of creative to review with multiple treatments, and after revisions were discussed and reviewed, the brand mark was born; two iterations were played out. One version is the full photography business name and the other a monogram of the photographers initials. Each application can be utilized in different mediums, depending on space and substrate. The goal is to create an imprint in clients' minds that his mark becomes so recognizable and associates exceptional quality and relationship of doing business. The new logo is already being rolled out to his business communication tools such as invoices, estimates and the website. All points of contact with clients must see universal consistency for solid brand recognition.

Secondarily, but just as important, the business has created an email marketing campaign to reach existing and potential clients. Within the first 24 hours, our client had (3) times the average “views", which are remarkable stats. In that same 24 hour period, Josh received (2) estimate requests. Proof that, in this case, branding efforts and using the suitable tools to convey your product/service to the “right” audience works. It has worked for this client, and it can work for you.

Contact us today for help with growing your business.

Leave a Comment