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The Key to Outselling Your Competitors Online

Posted on: June 24, 2013
Tags: Online marketing strategy
Outselling Competitors Online

Imagine you just obtained a business loan to open up your own storefront in a popular shopping center, prime real estate. However, just two shops down is a business that’s been around for thirty years and they sell the same products you do. How can you compete with a business that is established and whose products are identical to yours?

This scenario is identical to a new online business professional who is just starting their business over the Internet, except instead of just one competitor - you have thousands. It's important to know how to compete and how to be the best you can be in your niche. The only way to do this is by knowing and understanding your competition, and creating a following of your own.  A few tips...

1) With more than 6 million people utilizing search engines on a daily basis, you have great earning potential if you utilize proper SEO tactics. The right content for your page can mean the difference between the first page of results (above all your competition) and the last page, where no one will know you even exist. Take a look at the content of your competitor’s site, and (without copying their material) create content related to your products and niche that offers more information and more connection with the consumer.

2) The creation of a strong splash page and the incorporation of a strong auto response system is the perfect way to keep clients that you have and increase your subscriber list. Who would you rather do business with, the business that sends you offers monthly or the business that you have to track down to find some sort or deal?

3) Stay in touch with your clients and build rapport with those who are interested in visiting your site. Taking your site to the consumer, rather than having them search for you, is being competitive.

While these are just a few ways to boost your presence among consumers, you should be thinking in terms of staying above the competition on a constant and consistent basis.   Stay on your toes and build a true relationship with your consumers. 

Once your new store is set up and open for business, put yourself in the shoes of the consumer - that is the only way to outsell your competitors online!

Need some help with online marketing strategy and planning?  Please contact us today! We would be happy to provide a FREE consultation and help you get started!


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