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What is Inbound Marketing and How Can it Help Your Business?

Inbound Marketing Strategy and Tactics

Inbound marketing is becoming an essential strategy for every business with an online presence. It's a great way to build customer relationships by combining information, engagement and marketing without spending as much as you would on traditional marketing tactics such as media campaigns.

Inbound marketing refers to marketing activities that bring visitors in, rather than having to go out to get a prospect's attention. Inbound marketing earns the attention of customers, making your company easily found, and draws customers to your website by producing interesting and compelling content.

Hope for New Websites

Although new websites are an exciting way to mark the beginning of a new business, they can be difficult to promote. It may take months to get indexed in search engines and it can be very expensive to advertise.  Consider inbound marketing instead, because it conveniently goes along with building your website content. The best way to get higher Google rankings is to develop a comprehensive site full of valuable information for your customers and prospects. Creating hundreds of quality content pages will give your site an edge over competitors who don't. 

Slick graphics on your website are not as important as the actual text that search engines index. A Home page with four to six paragraphs of useful knowledge will get better search results than a page full of ads and links. Having said that, keep in mind that a few high resolution images provide movement and interest, as well as capturing your viewers' attention. You can stimulate further interest by integrating various media with text content.  

Blog for Authority

One of the most important inbound marketing tactics is a blog. The purpose of creating a blog is to be informative in a refreshing way. Google loves blogs that are well written and improve user experience. The goal of bloggers should be to position themselves as experts, creating valuable and fresh content that answers the questions and concerns of customers and prospects. Google regards quality blogs with loyal followings as authoritative, especially if the blog's content is updated frequently. 

Google+ Engagement

Social media has become an important component of inbound marketing.  The question is, "which social network should you choose?" While Facebook is the most popular, you may find that Google+ is more important to Google Search. Putting Google+1 links on your web pages will help create activity, as "+1s" have become like endorsements for your site. Facebook likes aren't as important to Google as +1s. Make sure each page has a call to action to ensure that users respond appropriately. 

Integrating social media into your campaign provides a way to communicate with your audience in a real time and interactive way. The lead building process begins as you develop relationships with followers via social media. Think about educating consumers about your product or service and avoid hype and sales pitches. Don't forget to post on other people's social media pages because this interaction may provide you new leads. 

Testimonials and Reviews

One of the most common ways to capture new leads is to post testimonials and reviews on your site to provide followers with your customer feedback. If you have a Google+ account, create Google Reviews as they may show up in search results. Consumers care about reviews and more than 80% of them do research before making purchases. Ultimately, inbound marketing can build trust and loyalty through sharing quality content.

 If you need help developing a dynamic and results-oriented online marketing plan, please contact us today for a FREE consultation.

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