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What is Marketing Automation and How Will it Benefit Your Business?

What is Marketing Automation and How Can I Achieve Success with this Tactic?

What is marketing automation and how can this tactic benefit your company's current marketing strategy and plan?

Marketing automation helps you stay connected with your audience (and find more people just like them), so you can eliminate repetitive tasks and focus on other parts of your business. It targets people based on behavior, preferences, and previous sales—and then uses this information to do things like welcome new subscribers, reach out to people who abandon their online shopping carts, and win back lapsed customers—automatically.

If you run a small business, you probably wear a lot of different hats. Often there's little time to think about drawing traffic to your site, growing your following, or selling your products/services online. Marketing automation is software that handles these tasks for you. Instead of creating a one-off campaign every time you need to talk to your customers—via emails or your social media channels—you can set up automations and never have to worry about customers slipping through the cracks. Learn the basics of marketing automation using the Mailchimp platform.

Marketing Automation Can Help:

Build your brand

Promote your business and grow your audience with Facebook and Instagram ad campaigns that help you reach people who are similar to your best customers.

Connect with your new contacts

Make a powerful first impression. Show customers, prospects, friends and colleagues everything you have to offer by setting up an onboarding series. Let people know you’re thinking about them by creating an annual ‘Happy Birthday’ email. Or, simply extend a warm welcome to new contacts.

Sell more stuff

Put your purchase data to work for you. Connect your e-commerce store with Mailchimp to improve the shopping experience for your customers and generate more revenue.

Boost loyalty

Nurture lasting relationships by showing customers you appreciate their support. Marketing automation helps you reach out to first-time shoppers to thank them for their patronage. Or, reward your top spenders with discounts triggered by their shopping behavior.

Win people back

Re-engage lapsed customers or inactive subscribers by creating a win-back email series or targeted ad campaign.

Customize, test, and repeat

With Mailchimp, you can create the perfect automation for any situation. Provide educational resources to get new contacts acclimated with your organization or products. Share blog updates from your RSS feed, so your audience never misses out. Remind people to renew their membership and reward your top supporters. Or, build your own custom automations with triggers and send times that meet the unique needs of your business.

Tips for Designing Successful Automated Emails

When you create automated emails, you can keep customers engaged without the hassle of sending messages one by one. But how do you automate outreach without losing authenticity? It's easier than you might think. Mailchimp makes it a breeze to wish customers happy birthday or to say thank you for a purchase. By creating customized, targeted emails that send when triggered by a specific date, event, or activity, you can send thoughtful messages that match the look and feel of your brand and resonate with your customers. Check out these best practices for sending automated emails that really click.

How to Identify Your Best Email Automation Triggers

Automated emails improve engagement and benefit your bottom line. These messages are triggered by specific customer actions, like joining a mailing list, making a purchase, or filling out a quote form. They can even be prompted by inaction—like when a customer places an item in their shopping cart but doesn't actually buy it. And although they boost business, it's a good idea to evaluate what you're sending and why. In this article, we talk to an email marketing expert about how to identify and implement the right email automation triggers.

What Is Retargeting?

Sometimes customers stumble upon your online store before they're ready to make a purchase. In fact, 97% of first time site visitors leave without buying anything. This is where retargeting is key. Google remarketing ads—also known as retargeting ads—bring back website visitors who left your store. These ads reach shoppers across many other channels of the web, whether they're reading an article, listening to music, or shopping somewhere else. And when you create retargeting ads in Mailchimp, we’ll automatically generate thousands of ads that display in the right place at the right time, with no added fees from us. Find out how retargeting works.

How to Make Retargeting Work for Your Business 

When customers leave your site without buying anything, retargeting creates the awareness they need about your brand and a clear path back to your store. Ideally, retargeting is part of a long-term strategy for businesses that already have a solid following. They are particularly helpful in specific moments, like when you want to promote your best selling products or services, advertise a new collection, or feature surplus items. See how retargeting ads work around the clock to keep your brand top of mind and encourage potential customers to take the next step

Click here to read the full article or, better yet, if you find the information above overwhelming or need help automating your marketing, please contact us for a complimentary consultation. 


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