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Why Google Reviews Matter

Why Google Review Matter

As a business owner, you likely appreciate knowing people like engaging your services and/or purchasing your products. That said, you may not respond to the reviews you receive, or you may forget to encourage your customers to leave you a quick review breaking down what they like most about your brand. Reviews can be one of the most important elements to building your brand and bringing in more customers. 

Why Reviews Matter

Potential customers want to know the type of customer experience you offer, and reviews can boost your online visibility in regard to search engine ranking. More than ever, today’s customers want to save time and money. Knowing your business’s reputation informs them as to whether they should check out your site or keep scrolling to one of your competitors.

Also, consider that while you may have the best marketing and advertising materials, consumers will trust the words of people who have done business with you already. After all, customers have no stake in your business, which means they’re more likely to be 100 percent honest. Even if a review doesn’t turn a consumer into a customer, a single review could be the thing that makes someone go to your site to get a better feel for what you value.

Let Your Customers Help You

Now that you have a better idea about the overall importance of reviews, how do you make it easy for your customers to leave a few kind words for all to see on your Google My Business page? First, recognize the fact that customers like doing a minimum of work. That means giving them clear and concise instructions on how and where to leave a review and any specific information you’d like for them to leave.

Because consumers can use so many different review sites, let customers know which review platforms you prefer; some may work better for you or your industry than others. When people check out in your brick-and-mortar store, ask if they’d be willing to leave you a positive review. For online transactions, see if shoppers wouldn’t mind writing a few kind words about their online shopping experience before they close the transaction window.

Prepare for Negative Reviews

No matter what lengths you go to to take great care of your customers, you cannot please everyone. Some people don’t need any prompting to leave you a bad review, and they’re often all too willing to spread that review on social media. When this happens, it's important to respond to the review. Reach out to the individual to see if there’s anything you can do to turn the situation around or explain something that may not have been clear to the person, which may have triggered a miscommunication that led to the bad review. Take control of the situation.

It’s also good practice to respond to all reviews that come in for your business. This demonstrates to customers, and potential customers that you’re listening to feedback, and constantly strive to stay on top of the feedback you receive. It leaves a good impression with customers to know that you’re listening.

Google reviews can open the door to new business. Be sure you’re always keyed in to what people are saying about you, good or bad.

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