Marketing SMARTER in 2025

Marketing for small businesses in 2025 should be strategic rather than exhaustive. Limited budgets and small teams mean focusing on the most effective strategies is crucial.

3 Strategies to Use:

· Email Marketing: Regularly send valuable emails to build relationships with subscribers. Consider hiring professionals for optimal results.

· Local SEO: Ensure your business appears in local search results by optimizing your Google Business Profile and website content.

· Track Results: Monitor metrics to understand what works and adjust strategies accordingly.

3 Strategies to Skip:

· Daily Posting on Twitter/X: Due to changes in the platform, it's no longer as effective without an existing following.

· Brand Awareness Campaigns: Focus on profitable strategies instead of spending heavily on brand awareness.

· Buying Followers: Purchased followers are inauthentic and can damage credibility.

Avoid Micromanaging Analytics:

Over-focusing on data can lead to impulsive decisions. Track key metrics but don't let short-term fluctuations derail long-term strategies.

Market Smarter:

Hire a marketing agency if needed to implement effective strategies without wasting time. The key to success in 2025 will be focusing on revenue-generating activities and knowing when to seek professional help.

Let us know how we can assist you with growing your business or nonprofit organization.