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Blog Entries - tag: 'Marketing strategy'

CMS Partners with Sweet Acres Malt for Marketing Support

During our initial meeting with Camille, the owner of Sweet Acres Malt, we discovered...

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Repositioning Your Brand to Attract Millennials

Posted on: November 8, 2017
Tags: Marketing strategy, Millennials

Not only is it important for brands to innovate in order to survive, they should consider developing a re-positioning strategy to appeal to millennials (those born between 1982 and 2004). Piece of cake? Not exactly. Below are five tips on how to attract millennials now: 

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Tips for Developing Your Company's Unique Value Proposition

Posted on: September 13, 2017
Tags: Marketing strategy, Marketing tips

What sets your business apart? In marketing terms, this is known as finding your “unique value proposition.” In layman's terms, this helpful concept defines what you offer customers that your competitors don’t, and how you can solve your customers’ problems or improve their lives better than any other business. Here are easy to implement tips to create your company's unique value proposition...

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CMS Partners with DesignBuildCincy 2017 for Marketing Support

Our team recently partnered with Doug Hart to provide marketing support for this year's DesignBuildCincy weekend show at Music Hall October 28-29. We're assisting with...

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Why Innovation is Critical to Your Business Success

Posted on: February 7, 2017
Tags: Marketing strategy, Innovation, Business tips

In the next few years much of what you do, make, fix, sell, and ship, won’t mean much to anyone. In fact, there’s a possibility that if you continue doing whatever it is your business does right now – you’ll be out of business.

If you want to thrive, let alone survive, you must tap into new trends and generate new ideas at a faster rate. Here are tips on how to become an innovation leader in your industry...

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6 Need-to-Know Marketing Growth Strategies for 2017

Posted on: January 10, 2017
Tags: Marketing strategy

As an innovative marketing firm, it's important to stay ahead of the curve on new trends, emerging marketing channels, and other fresh ideas to deliver brand messages. With 2016 behind us, and 2017 in full swing, it's a good time to examine your current marketing strategy and growth plan. Here are six marketing growth strategies to help your business succeed in 2017.

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3 Do's and Don'ts of Direct Mail Marketing Campaigns

Posted on: September 20, 2016
Tags: Marketing strategy, Direct mail campaigns, Marketing tactics

Direct mail - I'm sure you've heard of it right? While certainly not considered the #1 most used marketing tactic today, direct mail can still be a powerful way to share your message, if done correctly.  Here are 3 Do's and Don'ts when it comes to direct mail marketing...

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So, What is a Popup Shop All About?

Posted on: September 8, 2016
Tags: In the news, Marketing strategy

As new empty nesters, my husband and I decided to take a field trip to Findlay Market on Saturday, which was fabulous if you've never been. After that, we mosied into OTR, and worked our way through some amazing eateries. While in OTR, we stumbled across a place worth mentioning...

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Cincinnati Marketing Solutions Partners with Electronic Registry Systems for Marketing Support

CMS has partnered with Electronic Registry Systems for marketing support. My initial meeting with Ashok Ramaswamy, president, revealed that ERS is a Cincinnati based company in business for more than 20 years, and provides...

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Will you Pay the Price for Waiting?

I have had a few conversations with company owners who think it's unnecessary and too expensive to hire a professional to help them with their marketing. They've told me they understand the value of marketing, and wish they had the cashflow to invest in professional help.

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CMS Partners with ELI Smart Solutions for Marketing Support

Posted on: November 16, 2015
Tags: Marketing strategy, Customer corner

CMS recently partnered with Nathalie Mortine, owner of ELI Smart Solutions for online marketing support. Here's how we helped...

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3 Ways to Create Lasting Value for your Customers

Posted on: October 20, 2015
Tags: Marketing strategy

Generating value for your customers is one of the most misunderstood tools of innovation. But it’s also one of the most important.

After all, value is what causes people to want to do business with you. Value is what makes someone decide to take out their wallet and hand you money, because they will get something they want. So just how do you create value that lasts?

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Leveraging Marketing Channels is the Key to Business Growth

Posted on: September 29, 2015
Tags: Marketing strategy

The way you create awareness, build trust, convert leads, generate repeat sales and ultimately turn customers into loyal fans has changed quickly and presents a whole new way of thinking about business growth.

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How does Marketing Differ from Growth?

Posted on: September 15, 2015
Tags: Marketing strategy

The word "marketing" is often met with a great deal of confusion. While some believe that marketing is branding, others view it as a means for sales or growth. Still others...

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Focus Your Marketing Strategy to Increase Success

Posted on: July 22, 2015
Tags: Marketing strategy

Are you like most business owners, who have good intentions when developing a marketing campaign, but end up trying to achieve multiple objectives during the process?  Here's where most people go wrong...

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Cincinnati Marketing Solutions Partners with MHRS for Marketing Support

Posted on: July 9, 2015
Tags: Marketing plans, Marketing strategy, Marketing tactics

CMS recently partnered with Mental Health Recovery Services (MHRS) of Warren and Clinton Counties for marketing support. See how we helped...

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CMS Partners with Connections Tutoring for Marketing Support

Posted on: June 25, 2015
Tags: Marketing plans, Marketing strategy, Marketing tactics

CMS recently partnered with Connections Tutoring for marketing support. See how CMS' Brand & Marketing Specialist, Ashley helped...

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How to Create a Sense of Urgency with Your Prospects

Posted on: May 26, 2015
Tags: Marketing strategy, Marketing tips, Marketing tactics

What’s one of the biggest obstacles to increasing your sales? It’s getting people to buy from you now, today, this second. It’s overcoming your prospects’ natural tendency to put off making a decision. Without a sense of urgency they won’t take action.

What keeps your prospects from buying from you today and what can you do about it?

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CMS Partners with Stone Financial Group for Marketing Support

Posted on: May 21, 2015
Tags: Marketing plans, Marketing strategy, Marketing tactics

CMS recently partnered with Stone Financial Group for marketing support. Here's how we helped...

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How Does The Marketing Funnel Work?

Posted on: May 19, 2015
Tags: Marketing tactics, Marketing strategy

If you stop to think about it – every way, shape and form that your business comes into contact with prospects, customers and friends of friends, you are performing a marketing function. So, I have to ask, have you considered the impact or lack of impact of every touch point in your customer’s journey? Here's how the marketing funnel works...

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4 Ways Joint Venture Marketing Can Increase Your Business

Joint venture marketing is one way to increase your customer base without heavy advertising costs. Here are four ways that joint venture marketing can improve your bottom line...

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Industrial Sorting Services Partners with Cincinnati Marketing Solutions for Support

CMS recently partnered with Industrial Sorting Services for marketing support.  Here's how we helped...

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What You Can Do to Make Your Prospects Buy

Posted on: April 28, 2015
Tags: Marketing strategy, Marketing tactics, Messaging

What’s the best way to organize your small business marketing plan to attract new clients and customers? While getting all aspects of your marketing right can be complicated, the simple truth is that you can attract many more clients and be far more successful by doing one simple thing...

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5 Steps to Attract Your Ideal Customer

Posted on: April 14, 2015
Tags: Marketing strategy, Marketing tactics

Long-term customers can make a big difference to your bottom line, and investing time and effort to keep them should be an important part of your marketing strategy. Just don't ignore the importance of working to acquire new customers as well.  A recent survey found... 

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CMS Provides Marketing Support to Foster Special Instruments

CMS recently partnered with Gwyn and Neil Adams, owners of Foster Special Instruments, for marketing support. Here's how we helped...

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CMS Provides Marketing Support to Josh Beeman Photography

Posted on: February 19, 2015
Tags: Marketing plans, Marketing strategy, Marketing tactics

CMS recently partnered with Josh Beeman Photography for marketing support.  Here's how we helped...

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CMS Provides Marketing Support to It's Working Out

Posted on: February 5, 2015
Tags: Marketing plans, Marketing strategy, Marketing tactics

CMS Recently partnered with It's Working Out for marketing support.  Here's how we helped...

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Reaching Hard to Reach Prospects

Posted on: January 29, 2015
Tags: Marketing strategy, Marketing tactics

One of my customers, Alliance Cost Containment, has had a difficult time reaching their target market which includes CEOs and CFOs of multi-million dollar manufacturing corporations. Here's how we helped:

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How to Influence Your Prospects' Buying Behavior

Posted on: January 27, 2015
Tags: Marketing strategy, Messaging

“I hate sales pitches!” You may have felt this way yourself or heard others say it. If it’s such a common response, what’s the best way to organize your marketing plan to attract new clients and customers?

While getting all aspects of your marketing right can be complicated, the simple truth is that you can attract many more clients and be far more successful by doing one simple thing...

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Why You Should Develop a Customer Loyalty Program

Posted on: January 20, 2015
Tags: Marketing strategy

New customers are good, but repeat customers are even better! Why do they choose to come back to you time and again and how can you reward them to encourage a repeat performance?

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Cause-Related Marketing Strategy for 2015

Posted on: January 6, 2015
Tags: Marketing strategy

Cause-related marketing, which engages the cooperative efforts of a for-profit business and a nonprofit organization for mutual benefit, can be a very effective marketing tool for companies seeking to combine their desire for exposure with their heart for philanthropy...

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Mix up Your Marketing for a Successful 2015

Posted on: December 31, 2014
Tags: Marketing strategy, Marketing tactics

Listening to the same song over and over gets boring, right? The same goes for marketing. Don't be a broken record because people will stop paying attention. Use multiple marketing channels to drive business, and find customers who will commit to buy. Mix it up with social media, print, direct mail, radio and mobile.

Aligning all of your marketing efforts can be tricky, but by breaking it down to the basics, there are only 3 things you need to do:

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Marketing Planning Do's and Don'ts for 2015

Posted on: December 16, 2014
Tags: Marketing strategy, Planning

No matter how awesome your product or service is, you won't have much success in the New Year unless you have a solid marketing strategy in place. The ever changing marketing landscape presents a challenge, especially with the increase in digital and social media marketing.  Here are a few marketing Do's and Dont's for 2015...  

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Develop a Marketing Plan to Generate Business Growth

Posted on: November 11, 2014
Tags: Marketing plans, Marketing strategy, Marketing tactics

A marketing plan is a written document that details strategies and tactics necessary to achieve one or more marketing objectives. It is critical for business growth and should be a key component of your business plan. A marketing plan is not something that you write and then forget...

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CMS Provides Marketing Support to Green Clean Air

Posted on: October 30, 2014
Tags: Marketing plans, Marketing strategy, Marketing tactics

Cincinnati Marketing Solutions recently partnered with Green Clean Air for marketing support.  Here's how we helped...

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Satisfaction Guaranteed?

Posted on: October 20, 2014
Tags: Marketing tips, Marketing strategy

We all know there are no guarantees in life, but it shouldn’t stop you from offering one to your customers. Powerful product and service guarantees make your customers feel protected and more comfortable in the buying process, leading to more sales.  

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How Inbound Marketing Will Increase your Business

Posted on: October 13, 2014
Tags: Inbound marketing, Marketing strategy, Online marketing strategy

Because consumers are changing the way they research and shop for products or services, so must businesses—doing away with ineffective and expensive marketing tactics such as direct mail, cold calling, and print and TV advertising (outbound marketing). Instead, businesses should leverage tactics that appeal to the new way in which consumers shop, such as SEO, social media and content creation (inbound marketing).

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CMS Provides Marketing Support to Little Songbird Music

Posted on: September 18, 2014
Tags: Marketing plans, Marketing strategy, Marketing tactics

Cincinnati Marketing Solutions recently partnered with Florence Music Academy and Little Songbird Music for marketing support.  Here's how we helped...

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L3 Peak Performance Gets a Brand Makeover

Posted on: September 4, 2014
Tags: Branding, Marketing strategy

Cincinnati Marketing Solutions recently completed and presented a dynamic marketing plan to Linda at L3 Peak Performance. As branding was a priority, we went to work on developing a logo for her new website and marketing collateral.

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What's your Competitive Advantage?

Posted on: August 19, 2014
Tags: Marketing strategy, Unique selling point

Are you ready to set yourself apart from the rest of the crowd and dare to be different? Then it's time to discover your competitive advantage...

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CMS Partners with L3 Peak Performance Success Coaching

Posted on: July 17, 2014
Tags: Marketing strategy, Marketing tactics, Marketing plans

Cincinnati Marketing Solutions recently partnered with L3 Peak Performance Success Coaching to provide marketing support. Here's how we helped...

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Top 10 Reasons Your Business Needs a Marketing Plan

Posted on: July 14, 2014
Tags: Marketing plans, Marketing strategy, Marketing tactics

I know it seems too good to be true.  But let me tell you one thing - you have the potential to improve your sales by 30% almost overnight.  And all you have to do is plan for it.  Here are the top 10 Reasons your business needs a dynamic marketing plan:

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CMS Partners with JPS Nonprofit Strategies for Marketing Support

Posted on: July 9, 2014
Tags: Marketing plans, Marketing strategy, Marketing tactics

Cincinnati Marketing Solutions recently partnered with JPS Nonprofit Strategies to provide marketing support. Here's how we helped...

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CMS Partners with Elite Phone Buyers for Marketing Support

Posted on: June 19, 2014
Tags: Marketing plans, Marketing strategy, Marketing tactics

Cincinnati Marketing Solutions recently partnered with Elite Phone Buyers to provide marketing support.  Here's how we helped...

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What is Inbound Marketing and How Can it Help Your Business?

Inbound marketing is becoming an essential strategy for every business with an online presence. It's a great way to build customer relationships by combining information, engagement and marketing without spending as much as you would on traditional marketing tactics such as media campaigns.  What is inbound marketing and how can it help your business succeed?

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Cincinnati Marketing Solutions Partners with Malton Gallery for Marketing Support

Posted on: June 12, 2014
Tags: Marketing plans, Marketing strategy, Marketing tactics

Cincinnati Marketing Solutions recently partnered with Malton Art Gallery to provide marketing support.  Here's how we helped...

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Could Outsourcing be a Good Option for Your Business?

Posted on: May 13, 2014
Tags: Outsourcing, Marketing consulting, Marketing strategy

If you could use extra help in a specific area of your business, but don't want to hire a full time employee, it's time to consider outsourcing. Hiring freelancers, independent contractors, and outside vendors is a must for many small businesses; and the best part is you'll save on taxes, insurance, and benefits. Let's compare the pros and cons of independent contractors vs full time employees:

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10 Best Business Marketing Practices

Posted on: April 29, 2014
Tags: Marketing strategy, Online marketing strategy

It's no secret that companies, big and small, are all looking for ways to promote their businesses without sending the marketing budget through the roof. The simplest and most cost effective way to do this is through online marketing. Here are ten great tips to get your business doing more business online.

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Cincinnati Marketing Solutions Partners with Queen City Mortgage for Marketing Support

Posted on: April 24, 2014
Tags: Marketing plans, Marketing strategy, Marketing tactics

Cincinnati Marketing Solutions recently partnered with Queen City Mortgage to provide marketing support.  How we helped:

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Use Direct Mail Marketing to Capture Contact Information

I recently worked with one of my customers, ClaimLinx, to develop a creative direct mail postcard to entice respondents to provide us with their contact information. 

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Don't Underestimate the Value of Print Marketing

Posted on: April 1, 2014
Tags: Print marketing, Marketing tactics, Marketing strategy

It takes a village to market and develop a successful business.  Although an online presence is a necessity, don't forget to incorporate print marketing tools such as: signs, business cards, brochures, stickers, direct mail, letters and envelopes.  Here's why...

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Achieve Marketing Success-Avoid a Ready, Fire, Aim Approach

Posted on: March 25, 2014
Tags: Marketing strategy

Want to achieve marketing success?  Then Avoid the Ready, Fire, Aim approach.  

You must be asking yourself, "What’s the greatest and most innovative new marketing tool, tactic or channel out there today? Surely something shiny and new is available to make marketing easy and successful. Oh, and it will be cheap, or better yet, FREE, right?"

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Answer These 3 Key Marketing Questions To Grow Your Business

Posted on: February 18, 2014
Tags: Marketing strategy, Lead generation

Whether you are in sales or own your own business, your #1 goal is growth, which means you need more sales coming through the door every day. Unfortunately, daily tasks always seem to get in the way - distractions are behind every corner.  Take the time to focus in on what really counts by answering these 3 key marketing questions to grow your business... 

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CMS Implements a Strategic Plan for David Costa General Contracting

Posted on: February 13, 2014
Tags: Marketing plans, Marketing strategy, Marketing tactics

CMS recently developed a dynamic marketing plan for David Costa General Contracting located in Anderson, Ohio.  Like most business owners, David wears many hats and simply had little time to devote to his marketing efforts.  He engaged our services to implement the plan's SMART strategies and tactics.  See what we are doing for DCGC...

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What Can a Dynamic Marketing Plan do for My Business?

Posted on: February 10, 2014
Tags: Marketing plans, Marketing strategy, Marketing tactics

Most of you wouldn't dream of heading to an unknown destination without a GPS or a road map to help you find your way.  The same holds true of having a dynamic marketing plan for your business.  If you want to grow your business, Marketing should be your #1 priority and here's why...

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How Can a Marketing Consultant Help Grow Your Business?

Let's face it; promoting your business can be a full-time job on its own.  In today's high-tech world, it's hard to keep up with the latest and greatest Marketing strategies and techniques.  New tactics are constantly being developed - it seems like Google, Facebook and Twitter are constantly changing the rules.  All of this can be a bit overwhelming.  See how a marketing consultant can help...

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7 Marketing Resolutions to Jump Start 2014

Posted on: January 6, 2014
Tags: Marketing strategy, Marketing tactics

Implement these 7 Marketing Resolutions in 2014 to jump start your business... 

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Mix Up Your Marketing for a Successful New Year

Posted on: December 30, 2013
Tags: Marketing strategy

Listening to the same song over and over gets boring, right? The same goes for marketing. Don't be a broken record because people will stop paying attention. Use multiple marketing channels to drive business, and find customers who will commit to buy. Here a few tips to mix it up...

read more …

CMS Partners with Dave Costa General Contracting for Marketing Support

Posted on: December 11, 2013
Tags: Marketing strategy, Marketing plans

Cincinnati Marketing Solutions recently partnered with Dave Costa General Contracting to provide marketing support. The challenge...

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Tis the Season for Giving

Posted on: December 10, 2013
Tags: Cause marketing, Marketing strategy

Why not make your favorite charity a part of your brand? "Cause marketing" shows the world you care, and it will get customers hooked on your cause and your company.  Here are a few ideas to consider...

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10 Questions to Assess Your Marketing Effectiveness

Posted on: December 2, 2013
Tags: Marketing strategy, Measuring roi, B2b marketing

All of you hard-driven and numbers-focused marketers understand the importance of the quantitative side of B2B marketing. 

Assuming you don’t try to run your business strictly by spreadsheet, all of these types of measurements can be valuable. But they never tell the whole story. There is a qualitative side to marketing that is equally as important. There are a few essential questions you can answer quickly to let you know if you are headed in the right direction. So take a break from the quantitative side and answer the following:

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Are Testimonials a Smart Marketing Tool for Your Small Business?

Posted on: November 5, 2013
Tags: Marketing tactics, Marketing strategy, Small business tips

As a small business owner, you’ve probably realized that it’s a jungle out there! Your competition is fierce, your prospects are skeptical and your marketing budget is sparse.

So, what’s a small business owner to do?

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Is Piggyback Marketing a Good Tactic for Your Business?

Posted on: September 24, 2013
Tags: Marketing strategy

It's true that most small businesses do not have an unlimited marketing budget to promote their product or service. One way to offset that bothersome reality is to think “outside the box" with a tactic called "piggyback marketing".  Just what is piggyback marketing?

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Text and Drive....More Traffic

Posted on: September 10, 2013
Tags: Marketing strategy, Text message marketing

Consider adding SMS to your marketing plan. The service, also known as text message marketing, is a highly successful but often under-utilized way to reach customers. Here are a few tips for utilizing text marketing programs in your business... 

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Focus Small to Win Big

Posted on: September 3, 2013
Tags: Marketing strategy

Did you know that 80% of your business comes from 20% of your customers? Find out the secret to true business growth using this powerful tool...

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10 Easy Small Business Marketing Strategies That Work

Posted on: July 22, 2013
Tags: Marketing strategy

Every business owner wants to attract more clients and increase their revenue. Are you facing stiff competition for your prospects’ attention and business? Do you want to uniquely position your products and services so you can grow your business?

If so, you've got the right objectives. Now you just need to learn the most powerful secret in marketing - one that can help you increase business and revenue.

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Micro-size Your Marketing for the Greatest Impact

Posted on: May 16, 2013
Tags: Marketing strategy

If you’re like most of our small business marketing clients, one of your goals for 2013 is to increase sales. And if you’re like a lot of the prospects we’ve been talking to lately, there’s a good chance you’re concocting some lavish marketing campaigns in order to reach that goal...

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Why is Marketing Your Business Like Rowing?

Posted on: April 18, 2013
Tags: Marketing strategy

Marketing is like rowing. You pull hard on the oars to go forward, then lift and push them back to finish the stroke and repeat the same process. Once you’ve got the stroke mastered, you and your boat glide effortlessly through the water, building speed and momentum.

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4 Steps to Creating a Successful Marketing Plan

Posted on: April 7, 2013
Tags: Marketing plans, Marketing strategy

You know that in order to run a successful business, you need to have sales. In order to have sales, you need a marketing plan. But what should your marketing plan look like?

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