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Blog Entries - tag: 'Marketing tactics'

CMS Partners with Sweet Acres Malt for Marketing Support

During our initial meeting with Camille, the owner of Sweet Acres Malt, we discovered...

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First National Bank Offers Great Low Loan Rates

Posted on: September 22, 2016
Tags: Customer corner, Marketing tactics, Direct mail campaigns

Given the right timing, message, and audience, direct mail marketing can still be a good fit for many businesses.  First National Bank, for example...

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3 Do's and Don'ts of Direct Mail Marketing Campaigns

Posted on: September 20, 2016
Tags: Marketing strategy, Direct mail campaigns, Marketing tactics

Direct mail - I'm sure you've heard of it right? While certainly not considered the #1 most used marketing tactic today, direct mail can still be a powerful way to share your message, if done correctly.  Here are 3 Do's and Don'ts when it comes to direct mail marketing...

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5 Power Words that Work in Sales & Marketing

Posted on: August 9, 2016
Tags: Marketing tactics, Advertising

Have you ever wondered why some of the same "power words" keep showing up in advertising messages year after year?  The fact is, words are a powerful part of marketing and selling. Here are 5 power words that work...

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Will you Pay the Price for Waiting?

I have had a few conversations with company owners who think it's unnecessary and too expensive to hire a professional to help them with their marketing. They've told me they understand the value of marketing, and wish they had the cashflow to invest in professional help.

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How to Overcome these 4 Small Business Marketing Mistakes

Posted on: May 18, 2016
Tags: Small business, Marketing tips, Marketing tactics

If you’ve tried to identify ways to grow your business, or closely followed the growth of successful entrepreneurs – you've experienced the power of having a local marketing system to grow a highly-profitable small business.

Maybe you’ve even attended a local marketing workshop or invested in an online program, because you are ready to see a higher level of success in your business. Unfortunately, if you're like most of my clients, although you have good intentions, day-to-day tasks take over, and you've been unable to build a strong marketing system for your business.

Regardless of industry, regardless of target market – these 4 marketing mistakes affect small businesses, nonprofits, and startups –but here's how you can avoid them...

  

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Is Remarketing a Good Tactic for your Business?

Posted on: January 20, 2016
Tags: Marketing tactics

Just what is remarketing, and could it be a good tactic for your business?

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Guidelines for Developing Your Core Offering

Posted on: December 15, 2015
Tags: Marketing tactics, Small business tips

Developing your core offering is the key to generating and nurturing leads that drive sales. These guidelines should help...

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Tips for Re-engaging Inactive Customers

Posted on: December 8, 2015
Tags: Marketing tactics

Do you have people on your mailing list who don’t open your emails? Do you have connections on social media who don’t respond to your posts?

Consider creating a re-engagement campaign to reconnect with them. First,...

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How to Attract, Engage, Convert and Retain Customers

Posted on: November 11, 2015
Tags: Marketing tactics

How are you going to attract qualified buyers to your business? To be successful at attracting qualified leads, you need to know your audience and use the most appropriate communication channels to deliver a relevant message and offer that motivates a desired reaction. Sometimes that could be...

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Gaining a Competitive Edge

Posted on: September 22, 2015
Tags: Marketing tactics

Are you ready to set yourself apart from the rest of the crowd and dare to be different? Then it's time to discover your competitive advantage...

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Cincinnati Marketing Solutions Partners with MHRS for Marketing Support

Posted on: July 9, 2015
Tags: Marketing plans, Marketing strategy, Marketing tactics

CMS recently partnered with Mental Health Recovery Services (MHRS) of Warren and Clinton Counties for marketing support. See how we helped...

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CMS Partners with Connections Tutoring for Marketing Support

Posted on: June 25, 2015
Tags: Marketing plans, Marketing strategy, Marketing tactics

CMS recently partnered with Connections Tutoring for marketing support. See how CMS' Brand & Marketing Specialist, Ashley helped...

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Implement These Customer Retention Tactics

Posted on: June 9, 2015
Tags: Marketing tactics, Customer retention

Research shows it is 6 to 7 times more expensive to acquire new customers than to resell to existing customers.  Save money and time by implementing these customer retention tactics... 

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How to Create a Sense of Urgency with Your Prospects

Posted on: May 26, 2015
Tags: Marketing strategy, Marketing tips, Marketing tactics

What’s one of the biggest obstacles to increasing your sales? It’s getting people to buy from you now, today, this second. It’s overcoming your prospects’ natural tendency to put off making a decision. Without a sense of urgency they won’t take action.

What keeps your prospects from buying from you today and what can you do about it?

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CMS Partners with Stone Financial Group for Marketing Support

Posted on: May 21, 2015
Tags: Marketing plans, Marketing strategy, Marketing tactics

CMS recently partnered with Stone Financial Group for marketing support. Here's how we helped...

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How Does The Marketing Funnel Work?

Posted on: May 19, 2015
Tags: Marketing tactics, Marketing strategy

If you stop to think about it – every way, shape and form that your business comes into contact with prospects, customers and friends of friends, you are performing a marketing function. So, I have to ask, have you considered the impact or lack of impact of every touch point in your customer’s journey? Here's how the marketing funnel works...

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4 Ways Joint Venture Marketing Can Increase Your Business

Joint venture marketing is one way to increase your customer base without heavy advertising costs. Here are four ways that joint venture marketing can improve your bottom line...

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Industrial Sorting Services Partners with Cincinnati Marketing Solutions for Support

CMS recently partnered with Industrial Sorting Services for marketing support.  Here's how we helped...

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What You Can Do to Make Your Prospects Buy

Posted on: April 28, 2015
Tags: Marketing strategy, Marketing tactics, Messaging

What’s the best way to organize your small business marketing plan to attract new clients and customers? While getting all aspects of your marketing right can be complicated, the simple truth is that you can attract many more clients and be far more successful by doing one simple thing...

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How to Find and Work with These 3 Important Business Partners

Posted on: April 21, 2015
Tags: Small business tips, Marketing tactics

Most successful business owners know how to partner with their team members in ways that make them want to take ownership. Here are three important categories of partners that every business must find and work with in order to succeed...

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5 Steps to Attract Your Ideal Customer

Posted on: April 14, 2015
Tags: Marketing strategy, Marketing tactics

Long-term customers can make a big difference to your bottom line, and investing time and effort to keep them should be an important part of your marketing strategy. Just don't ignore the importance of working to acquire new customers as well.  A recent survey found... 

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Is Word-of-Mouth Marketing Effective?

Posted on: April 7, 2015
Tags: Marketing tactics

Some things never change. Case in point: word-of-mouth marketing. Here's why...

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What are Customers Saying about Your Business?

Posted on: March 24, 2015
Tags: Marketing tactics

As a small business owner, you’ve probably realized that it’s a jungle out there! Your competition is fierce, your prospects are skeptical and your marketing budget is sparse. So, what’s a small business owner to do? One of the best ways to beat your competition and convince your prospects that you’re the real deal is to...

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CMS Provides Marketing Support to Foster Special Instruments

CMS recently partnered with Gwyn and Neil Adams, owners of Foster Special Instruments, for marketing support. Here's how we helped...

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CMS Provides Marketing Support to Josh Beeman Photography

Posted on: February 19, 2015
Tags: Marketing plans, Marketing strategy, Marketing tactics

CMS recently partnered with Josh Beeman Photography for marketing support.  Here's how we helped...

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CMS Provides Marketing Support to It's Working Out

Posted on: February 5, 2015
Tags: Marketing plans, Marketing strategy, Marketing tactics

CMS Recently partnered with It's Working Out for marketing support.  Here's how we helped...

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Reaching Hard to Reach Prospects

Posted on: January 29, 2015
Tags: Marketing strategy, Marketing tactics

One of my customers, Alliance Cost Containment, has had a difficult time reaching their target market which includes CEOs and CFOs of multi-million dollar manufacturing corporations. Here's how we helped:

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Mix up Your Marketing for a Successful 2015

Posted on: December 31, 2014
Tags: Marketing strategy, Marketing tactics

Listening to the same song over and over gets boring, right? The same goes for marketing. Don't be a broken record because people will stop paying attention. Use multiple marketing channels to drive business, and find customers who will commit to buy. Mix it up with social media, print, direct mail, radio and mobile.

Aligning all of your marketing efforts can be tricky, but by breaking it down to the basics, there are only 3 things you need to do:

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Develop a Marketing Plan to Generate Business Growth

Posted on: November 11, 2014
Tags: Marketing plans, Marketing strategy, Marketing tactics

A marketing plan is a written document that details strategies and tactics necessary to achieve one or more marketing objectives. It is critical for business growth and should be a key component of your business plan. A marketing plan is not something that you write and then forget...

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Check Out Two Great Contact Capture iPad Apps

Posted on: November 6, 2014
Tags: Marketing tips, Marketing tactics, Social media strategy

If you participate in events, trade shows, or have a storefront for your business, consider using your iPad as a kiosk to engage customers and prospects. As you can imagine, "there's an App for that". Check out these two great contact capture apps:

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How to Follow and Connect with Industry Leaders on Google+

Connecting and following leaders specific to your industry can provide invaluable leads, connections, and industry news. Google Plus allows you to create circles for specific groups and areas of interest. Follow these steps to find industry leaders and new communities in Google Plus:

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CMS Provides Marketing Support to Green Clean Air

Posted on: October 30, 2014
Tags: Marketing plans, Marketing strategy, Marketing tactics

Cincinnati Marketing Solutions recently partnered with Green Clean Air for marketing support.  Here's how we helped...

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3 Rs of Professional Services Marketing

Posted on: October 6, 2014
Tags: Marketing tactics, Business tips

In early fall, many professionals experience an impulse to go “back to school”. Regardless of whether or not they have recently attended classes, they may associate the end of summer with paying less attention to family and fun and more on making a living. As you transition to business this fall, try incorporating the back-to-basics foundation of the three Rs of professional services marketing...

 

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CMS Provides Marketing Support to Little Songbird Music

Posted on: September 18, 2014
Tags: Marketing plans, Marketing strategy, Marketing tactics

Cincinnati Marketing Solutions recently partnered with Florence Music Academy and Little Songbird Music for marketing support.  Here's how we helped...

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CMS Partners with L3 Peak Performance Success Coaching

Posted on: July 17, 2014
Tags: Marketing strategy, Marketing tactics, Marketing plans

Cincinnati Marketing Solutions recently partnered with L3 Peak Performance Success Coaching to provide marketing support. Here's how we helped...

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Top 10 Reasons Your Business Needs a Marketing Plan

Posted on: July 14, 2014
Tags: Marketing plans, Marketing strategy, Marketing tactics

I know it seems too good to be true.  But let me tell you one thing - you have the potential to improve your sales by 30% almost overnight.  And all you have to do is plan for it.  Here are the top 10 Reasons your business needs a dynamic marketing plan:

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CMS Partners with JPS Nonprofit Strategies for Marketing Support

Posted on: July 9, 2014
Tags: Marketing plans, Marketing strategy, Marketing tactics

Cincinnati Marketing Solutions recently partnered with JPS Nonprofit Strategies to provide marketing support. Here's how we helped...

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Why Make Time for Marketing?

Posted on: July 7, 2014
Tags: Marketing tactics, Time management

Whether you own your own business, or work for a small or large company, marketing remains the number one thing you can do to increase sales and brand awareness.  See why making time for marketing is so important...

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CMS Partners with Elite Phone Buyers for Marketing Support

Posted on: June 19, 2014
Tags: Marketing plans, Marketing strategy, Marketing tactics

Cincinnati Marketing Solutions recently partnered with Elite Phone Buyers to provide marketing support.  Here's how we helped...

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Cincinnati Marketing Solutions Partners with Malton Gallery for Marketing Support

Posted on: June 12, 2014
Tags: Marketing plans, Marketing strategy, Marketing tactics

Cincinnati Marketing Solutions recently partnered with Malton Art Gallery to provide marketing support.  Here's how we helped...

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Cincinnati Marketing Solutions Partners with Queen City Mortgage for Marketing Support

Posted on: April 24, 2014
Tags: Marketing plans, Marketing strategy, Marketing tactics

Cincinnati Marketing Solutions recently partnered with Queen City Mortgage to provide marketing support.  How we helped:

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Use Direct Mail Marketing to Capture Contact Information

I recently worked with one of my customers, ClaimLinx, to develop a creative direct mail postcard to entice respondents to provide us with their contact information. 

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Don't Underestimate the Value of Print Marketing

Posted on: April 1, 2014
Tags: Print marketing, Marketing tactics, Marketing strategy

It takes a village to market and develop a successful business.  Although an online presence is a necessity, don't forget to incorporate print marketing tools such as: signs, business cards, brochures, stickers, direct mail, letters and envelopes.  Here's why...

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CMS Implements a Strategic Plan for David Costa General Contracting

Posted on: February 13, 2014
Tags: Marketing plans, Marketing strategy, Marketing tactics

CMS recently developed a dynamic marketing plan for David Costa General Contracting located in Anderson, Ohio.  Like most business owners, David wears many hats and simply had little time to devote to his marketing efforts.  He engaged our services to implement the plan's SMART strategies and tactics.  See what we are doing for DCGC...

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What Can a Dynamic Marketing Plan do for My Business?

Posted on: February 10, 2014
Tags: Marketing plans, Marketing strategy, Marketing tactics

Most of you wouldn't dream of heading to an unknown destination without a GPS or a road map to help you find your way.  The same holds true of having a dynamic marketing plan for your business.  If you want to grow your business, Marketing should be your #1 priority and here's why...

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How Can a Marketing Consultant Help Grow Your Business?

Let's face it; promoting your business can be a full-time job on its own.  In today's high-tech world, it's hard to keep up with the latest and greatest Marketing strategies and techniques.  New tactics are constantly being developed - it seems like Google, Facebook and Twitter are constantly changing the rules.  All of this can be a bit overwhelming.  See how a marketing consultant can help...

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7 Marketing Resolutions to Jump Start 2014

Posted on: January 6, 2014
Tags: Marketing strategy, Marketing tactics

Implement these 7 Marketing Resolutions in 2014 to jump start your business... 

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Are Testimonials a Smart Marketing Tool for Your Small Business?

Posted on: November 5, 2013
Tags: Marketing tactics, Marketing strategy, Small business tips

As a small business owner, you’ve probably realized that it’s a jungle out there! Your competition is fierce, your prospects are skeptical and your marketing budget is sparse.

So, what’s a small business owner to do?

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