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Blog Entries - tag: 'Marketing tips'

Personal and Professional Lessons Learned from a Pandemic

Posted on: August 12, 2020
Tags: Online marketing strategy, Marketing tips, Covid-19,

Like most of you, my personal and professional world has been turned upside down and I'm feeling somewhat anxious and uncertain. As a result, I'd like to share a few things I've learned both personally and professionally during the pandemic...

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Our Most Loved Marketing Tips for 2019

Posted on: February 13, 2019
Tags: Marketing tips, Small business tips, Digital marketing

Marketing plays a critical role in the growth and success of any small business. There are many marketing success tips for small businesses out there, but few of them actually pay off. Why? They’re built around general marketing. Small businesses are often too niche to use them or can’t figure out how to apply them effectively with a smaller budget.

Here are our top five small business marketing success tips for 2019... 

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How to Boost Your Business with Local Content on Facebook

As a business owner, are you struggling to understand how to respond to Facebook’s newsfeed changes? These tips will help keep your content relevant and boost your business...

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Tips for Developing Your Company's Unique Value Proposition

Posted on: September 13, 2017
Tags: Marketing strategy, Marketing tips

What sets your business apart? In marketing terms, this is known as finding your “unique value proposition.” In layman's terms, this helpful concept defines what you offer customers that your competitors don’t, and how you can solve your customers’ problems or improve their lives better than any other business. Here are easy to implement tips to create your company's unique value proposition...

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7 Elevator Speech Tips

Posted on: October 12, 2016
Tags: Sales tips, Marketing tips, Business tips

If you’re a business owner, you should be ready to deliver your company’s elevator speech at a moment’s notice, but if not properly prepared, it can be counter-productive. The following seven habits will help you avoid elevator pitch overload:

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3 Google Chrome Extensions That Make Life Easier

Posted on: September 7, 2016
Tags: Online marketing strategy, Marketing tips

Google’s Chrome success has created new and exciting options for developers to develop extensions that integrate with Google’s browser.  Although there are millions of Chrome extensions that can do great things, only some of them are really worth checking out.  Here are 3 that will make your life easier...

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5 Tips to Increase Email Delivery and Open Rates

Posted on: June 2, 2016
Tags: Email marketing, Email marketing tactics, Marketing tips

So you have an email marketing platform and program in place - that's great! Do you know if your emails are making it to intended viewers inboxes, and better yet, are they being opened? Here are five tips for increasing email delivery and open rates...  

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How to Overcome these 4 Small Business Marketing Mistakes

Posted on: May 18, 2016
Tags: Small business, Marketing tips, Marketing tactics

If you’ve tried to identify ways to grow your business, or closely followed the growth of successful entrepreneurs – you've experienced the power of having a local marketing system to grow a highly-profitable small business.

Maybe you’ve even attended a local marketing workshop or invested in an online program, because you are ready to see a higher level of success in your business. Unfortunately, if you're like most of my clients, although you have good intentions, day-to-day tasks take over, and you've been unable to build a strong marketing system for your business.

Regardless of industry, regardless of target market – these 4 marketing mistakes affect small businesses, nonprofits, and startups –but here's how you can avoid them...


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Professional Services Marketing Tips

Posted on: November 4, 2015
Tags: Marketing tips, Business tips

Do you provide professional services? As you focus on your business and planning this fall, consider how you might incorporate the back-to-basics curriculum of the Three R's of professional services marketing: relationship, referral, and reach. 

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Tips for Marketing to Millennials

Posted on: June 30, 2015
Tags: Sales tips, Marketing tips

In the next few years, the decision-maker sitting across the desk may very well be a member of the millennial generation. Also known as Generation Y, millennials, born from 1980-2000 are a conservative group, and technology is key in reaching them. They are very ambitious, and have different expectations of you than older decision-makers.

Here are a few tips for engaging with millennials during the sales process:

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How to Create a Sense of Urgency with Your Prospects

Posted on: May 26, 2015
Tags: Marketing strategy, Marketing tips, Marketing tactics

What’s one of the biggest obstacles to increasing your sales? It’s getting people to buy from you now, today, this second. It’s overcoming your prospects’ natural tendency to put off making a decision. Without a sense of urgency they won’t take action.

What keeps your prospects from buying from you today and what can you do about it?

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5 Great Tips for Growing Your Business

Posted on: May 5, 2015
Tags: Marketing tips, Small business tips, Business tips

Whether your sales are down or your business is booming, these five marketing tips will help you expand your reach, get more customers, and grow your business...

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Take the Cold out of Cold Calling

Posted on: February 17, 2015
Tags: Lead generation strategy, Marketing tips

Most would agree that cold calling is no fun, and in most cases is a poor use of your time. Cold calling positions you as desperate, and gives the other person the upper hand in the relationship. So, what's a viable alternative to cold calling, you ask?

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Check Out Two Great Contact Capture iPad Apps

Posted on: November 6, 2014
Tags: Marketing tips, Marketing tactics, Social media strategy

If you participate in events, trade shows, or have a storefront for your business, consider using your iPad as a kiosk to engage customers and prospects. As you can imagine, "there's an App for that". Check out these two great contact capture apps:

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7 Steps to Landing the Right Client

Posted on: October 28, 2014
Tags: Marketing tips, Small business tips

I was recently asked to contribute to an article published in Care.com about ways to land your ideal client. It’s difficult to keep a small business up and running, so the importance of finding and keeping the right clients cannot be overstated. Here are 7 steps to landing the right client...

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Satisfaction Guaranteed?

Posted on: October 20, 2014
Tags: Marketing tips, Marketing strategy

We all know there are no guarantees in life, but it shouldn’t stop you from offering one to your customers. Powerful product and service guarantees make your customers feel protected and more comfortable in the buying process, leading to more sales.  

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Top 5 Marketing Tips to Grow Your Business

Posted on: November 12, 2013
Tags: Marketing tips

Whether your sales are sluggish or your business is bursting-at-the-seams, these five marketing tips will help you expand your reach, get more clients and customers, and grow your business.


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Avoid the 7 Deadly Marketing Mistakes Most Small Businesses Make

Posted on: June 3, 2013
Tags: Marketing tips

Before you launch your next marketing campaign, whether online or offline, make sure to avoid some of these common marketing mistakes...

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10 Helpful Tips for Small Business

Posted on: April 25, 2013
Tags: Marketing tips

Can you imagine starting a business in the old days when the internet didn't exist?  Me neither!  Gone are the days of media buys and waiting for results from just throwing darts and hoping they stick.  Thankfully, while being your own boss is still quite a challenge, the World Wide Web makes things a lot easier, cheaper, and faster!

Here are a few simple things you can do – with little to no funds to help reach potential customers online:


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