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Blog Entries - tag: 'Measuring roi'

10 Questions to Assess Your Marketing Effectiveness

Posted on: December 2, 2013
Tags: Marketing strategy, Measuring roi, B2b marketing

All of you hard-driven and numbers-focused marketers understand the importance of the quantitative side of B2B marketing. 

Assuming you don’t try to run your business strictly by spreadsheet, all of these types of measurements can be valuable. But they never tell the whole story. There is a qualitative side to marketing that is equally as important. There are a few essential questions you can answer quickly to let you know if you are headed in the right direction. So take a break from the quantitative side and answer the following:

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