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Blog Entries - tag: 'Online marketing strategy'

How to Get Google to Like Your Website

Although your small business website may look amazing, the wrong meta description tag could be hurting your rank in search engine results.

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4 Ways to Get More Online Reviews for Your Business

Posted on: January 24, 2018
Tags: Online marketing strategy, Customer reviews

Now that we've established the importance of online business reviews this year, let's take a look at 4 ways to get more of them!...

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3 Ways to Use Hashtags to Increase Social Media Traffic

Posted on: March 28, 2017
Tags: Online marketing strategy, Social media marketing

If you're confused about the use of #hashtags, you're not alone. The truth is, if used properly, they can boost your social media traffic.  Here's how...

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Creating the Best Customer Experience with Omni-channel Marketing

In order to understand how omni-channel marketing will help you create the best customer experience, we first need to define the term...

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Take a Look at Your New Business Card

Posted on: February 22, 2017
Tags: Online marketing strategy, Seo, Reputation management

When you do a search for your name, your company name, or your product or service names, the information you find on page one in the Google SERPs provides a snapshot of how others will come to view your brand. In essence, this becomes your company's business card. Check out these new rules you must follow: ...

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4 Surefire Ways to Get More Web Traffic from Google

Posted on: January 31, 2017
Tags: Online marketing strategy, Seo tips, Google

Your customers are looking for you. Not in the phone book, but on Google. Are you doing everything you can to increase your chances of being featured on the first page of search engine results? These 4 web traffic building tactics will help get you there...

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4 Tips for Better Prospecting on LinkedIn

LinkedIn is one of the best social platforms for generating leads and building trust with your ideal prospects. Do you want to learn how to generate and connect with leads, as well as more effectively manage your LinkedIn prospects? Here are four tips to help you get more out of your LinkedIn sales efforts...

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3 Google Chrome Extensions That Make Life Easier

Posted on: September 7, 2016
Tags: Online marketing strategy, Marketing tips

Google’s Chrome success has created new and exciting options for developers to develop extensions that integrate with Google’s browser.  Although there are millions of Chrome extensions that can do great things, only some of them are really worth checking out.  Here are 3 that will make your life easier...

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Cincinnati Marketing Solutions Partners with Electronic Registry Systems for Marketing Support

CMS has partnered with Electronic Registry Systems for marketing support. My initial meeting with Ashok Ramaswamy, president, revealed that ERS is a Cincinnati based company in business for more than 20 years, and provides...

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7 Lead Generation Tips Using LinkedIn

Posted on: August 24, 2016
Tags: Online marketing strategy, Social media marketing, Linkedin

LinkedIn represents one of the most effective platforms for connecting with your peers as well as promoting your personal brand and business. It provides you with easy access to people you want to build business relationships with and helps you stay in touch with people you know. Here are a few tips on how to maximize LinkedIn to expand and convert leads that will help you grow your business:

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5 Facebook Secrets You Should Know and Use

Posted on: August 16, 2016
Tags: Online marketing strategy, Social media marketing

The number is simply astounding. In the second quarter of 2016, Facebook had more than 1.7 billion active monthly users. And it’s a pretty safe bet that many of them do not know the five secrets I'm about to share. These little known tips will give you the ins and outs of using Facebook...

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Cincinnati Marketing Solutions is a Signpost Agency Partner

Posted on: June 9, 2016
Tags: Online marketing strategy, Online marketing tactics

We've been talking a lot about promoting local business, and one of my customers, Bob, owner of Green Clean Air, recently started using Signpost, a marketing and CRM platform that drives new and repeat customers for local businesses...

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A New Online Social Network for Local Businesses

Posted on: May 24, 2016
Tags: In the news, Social media, Online marketing strategy

Have you found it difficult and somewhat frustrating to become part of a trusted local network that will help you grow your business? One that allows you to connect to business owners, reach new customers, and learn by engaging with trusted experts. If so, there's a new kid in town you need to discover..

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How & Why to Use Hashtags on Twitter, Facebook & Instagram

Once you start using Twitter, Facebook, or any other popular social network, it doesn’t take long to discover the hashtag: a word or phrase in the middle of a tweet or a Facebook update that starts with the # symbol and refers to anything from breaking news to the latest fashion trends. Here's the 411 on what they are, how they work, and why you should use them:...

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Developing a Dynamic Web Presence

Posted on: April 28, 2016
Tags: Website development, Online marketing strategy

My customer, Tom, owner of Premier Casino Events, has a great looking website. Unfortunately, it's not producing the leads and conversion rate he was hoping for when he had the site developed. Here's how we helped...

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CMS Partners with The Rubi Ho Group for Online Marketing Support

I am excited to announce the partnership between Cincinnati Marketing Solutions and The Rubi Ho Group for online marketing support. The Rubi Ho Group is a... 

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Tips for Ranking Higher on Google Maps

Posted on: February 24, 2016
Tags: Online marketing strategy

Google has been making lots of changes, including guidelines for Google Maps listings - they are now ranking according to more than just location proximity and industry categories. Here are 8 tips for improving your Google Maps rankings...

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CMS Partners with Real Leather Stuff for Online Marketing Support

Posted on: November 19, 2015
Tags: Online marketing strategy, Customer corner

CMS recently partnered with Carol McCoy, owner of Real Leather Stuff for online marketing support. Here's how we helped...

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Its No Secret-Content is Still King

Posted on: August 25, 2015
Tags: Online marketing strategy

You may think you don’t need to create web content since you don't have an online business. Think again! Content, regardless of what type of business you run, matters a lot and here's why..

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Utilizing Coupon Marketing to Build Your BtoB eMail List

Posted on: July 15, 2015
Tags: Online marketing strategy

The use of coupons is not typically a long-term strategy for business growth. If, however, you combine them with a sales promotion to create a Customer Relationship Management (CRM) tool, they can be very effective. Follow these steps...

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Tell Your Story and Increase Your Exposure with Video Marketing

Posted on: June 16, 2015
Tags: Online marketing strategy

Most websites include several kinds of media including blogs, RSS feeds, and social networking.  Video can also play a major role in your website’s media.  Video has become a very cost-effective form of communication, allowing you to tell your story, and demonstrate your product  or service benefits in ways that photos and text cannot. Two common online video outlets are YouTube and Vimeo.

Here are 7 benefits of using a professionally produced video on your website:

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Are you Making this Common Lead Generation Mistake?

Posted on: February 2, 2015
Tags: Lead generation strategy, Online marketing strategy

Does this sound familiar?  “My business is like a roller coaster. When things are going well, I’m too busy working on projects to do any marketing. Then I finish those projects and don’t have enough leads to market to.  How do I get off this roller coaster"?  Here's how...

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How to Follow and Connect with Industry Leaders on Google+

Connecting and following leaders specific to your industry can provide invaluable leads, connections, and industry news. Google Plus allows you to create circles for specific groups and areas of interest. Follow these steps to find industry leaders and new communities in Google Plus:

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How Inbound Marketing Will Increase your Business

Posted on: October 13, 2014
Tags: Inbound marketing, Marketing strategy, Online marketing strategy

Because consumers are changing the way they research and shop for products or services, so must businesses—doing away with ineffective and expensive marketing tactics such as direct mail, cold calling, and print and TV advertising (outbound marketing). Instead, businesses should leverage tactics that appeal to the new way in which consumers shop, such as SEO, social media and content creation (inbound marketing).

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What is Inbound Marketing and How Can it Help Your Business?

Inbound marketing is becoming an essential strategy for every business with an online presence. It's a great way to build customer relationships by combining information, engagement and marketing without spending as much as you would on traditional marketing tactics such as media campaigns.  What is inbound marketing and how can it help your business succeed?

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Strategies for Measuring Social Media ROI

Posted on: May 20, 2014
Tags: Social media marketing, Online marketing strategy

Do you spend hours working on your social media presence yet have no idea if it’s successful?

If you haven’t already done so, you need to find a strategy to measure your social media return on investment (ROI).  Here are some social media ROI strategy tips:...

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10 Best Business Marketing Practices

Posted on: April 29, 2014
Tags: Marketing strategy, Online marketing strategy

It's no secret that companies, big and small, are all looking for ways to promote their businesses without sending the marketing budget through the roof. The simplest and most cost effective way to do this is through online marketing. Here are ten great tips to get your business doing more business online.

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What's All the Buzz About Google Places?

Posted on: April 11, 2014
Tags: Online marketing strategy, Social media marketing

What's all the buzz about Google Places for Business? 

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How Can Google+ Improve Your Marketing?

Are you struggling to gain traction on Google+?  If you want to improve your marketing efforts and dominate social media, you have to distribute rich content efficiently and effectively - Google+ can help you do just that. Read on to discover 11 tools that integrate with Google+ to improve your marketing...

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CMS Partners with Angels Care Family Home for Online Marketing Support

Cincinnati Marketing Solutions recently partnered with Todd at Angels Care Family Home to provide online marketing services and support. See how we helped...

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3 Reasons Social Media Strategy is a Must for Your Business

Posted on: February 4, 2014
Tags: Social media marketing, Online marketing strategy

Social media marketing is one of the most cost effective online marketing strategies that small businesses can engage in to promote their products and services on websites like Facebook, Twitter, LinkedIn, and Google+.  Here are the top 3 reasons why social media is a must for your business...

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Top 10 Affordable Online Marketing Tactics

Posted on: October 8, 2013
Tags: Online marketing tactics, Online marketing strategy

As a marketing expert, I receive questions from customers and prospects about the most cost effective way to market their business online.  Here are the top 10 Affordable Online Marketing Tactics you can implement today... 

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7 Ways to Keep Visitors on Your Website

Posted on: September 30, 2013
Tags: Online marketing strategy, Website marketing strategy

Do visitors stay on your website, or just stop for a short layover while they make their way to another? Cluttered home pages and a lack of direction often cause visitors to flee. To compete with other websites, keep your site clean - as in design.  And sticky - as in, a reason to stay on your site and explore what you offer.  Follow these 7 Tips to retain website traffic...

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Is Inbound Marketing a Good Strategy for Your Business?

Posted on: August 20, 2013
Tags: Online marketing strategy

As consumers change the way they research and shop for products and services, so must businesses - eliminating ineffective and expensive traditional marketing tactics like cold calling, direct mail, and print and TV advertising (Outbound Marketing), and instead leveraging tactics that appeal to how the modern consumer shops, such as SEO, Social Media and Content Creation (Inbound Marketing)...

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Developing Online Customer Satisfaction Surveys

Posted on: July 16, 2013
Tags: Online marketing strategy

One of the best ways to determine customer satisfaction levels and receive feedback to improve your product or service offerings is by developing and sending a brief Online Customer Satisfaction Survey to your current clients at least once a year.  Here are a few tips...

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Why You Should Blog and 6 Steps to Getting Started

Posted on: July 8, 2013
Tags: Online marketing strategy

Small business owners should be blogging for many reasons. If you're not already blogging, you are missing out on inexpensive or free opportunities to advertise your products and services, market your business and grow your client base.  Check out the benefits of blogging and 6 Steps to get you started...

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The Key to Outselling Your Competitors Online

Posted on: June 24, 2013
Tags: Online marketing strategy

Imagine you just obtained a business loan to open up your own storefront in a popular shopping center, prime real estate. However, just two shops down is a business that’s been around for thirty years and they sell the same products you do. How can you compete with a business that is established and whose products are identical to yours?

This scenario is identical to a new online business professional who is just starting their business over the Internet, except instead of just one competitor - you have thousands. It's important to know how to compete and how to be the best you can be in your niche. The only way to do this is by knowing and understanding your competition, and creating a following of your own.  Here are a few tips... 

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Top 10 Internet Marketing Strategies

Posted on: June 10, 2013
Tags: Online marketing strategy

Internet marketing can attract more people to your website, increase customers for your business, and enhance branding of your company and products. If you are just beginning your online marketing strategy, this Top 10 list will get you started on a plan that has worked for many... 

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The #1 Mistake Small Businesses Make in Lead Generation

Posted on: April 12, 2013
Tags: Online marketing strategy

Does this sound familiar?  “My business is like a roller coaster. When things are going well, I’m too busy working on projects to do any marketing. Then I finish those projects and don’t have enough leads to market to.  How do I get off this roller coaster"?

read more …