There’s a difference between getting the attention of customers and making them loyal buyers. Here are five tools that can help you turn prospects into a loyal following...

Ever wondered how local businesses pop up on Google Maps? What’s the process to add your business, so customers can find you on their smartphones and computers? Just follow these 3 steps - it's easy and free!...

LinkedIn is one of the best social platforms for generating leads and building trust with your ideal prospects. Do you want to learn how to generate and connect with leads, as well as more effectively manage your LinkedIn prospects? Here are four tips to help you get more out of your LinkedIn sales efforts...

Facebook is an excellent place to post ads for your brand. In fact, 70% of adults spend time on this platform. With well-targeted ads and a good strategy, you can reach a wide audience, whether you’re targeting B2C or B2B. Facebook makes it easy to hone in on a particular audience based on locations, demographics, interests, behaviors, and connections. But how do you create an ad that does more than simply look pretty? Here are 6 crucial tactics for successful Facebook advertising:...

Are you familiar with "Near Me" searches, and do you know how to make sure your business is found when a potential customer searches in this manner? Read on to find out how...

We've been talking a lot about promoting local business, and one of my customers, Bob, owner of Green Clean Air, recently started using Signpost, a marketing and CRM platform that drives new and repeat customers for local businesses...

Google is at it again making changes to its biggest products over the next few months! One thing's for certain - these changes will help small business owners better target their digital marketing to local customers and smartphone users. Take a look...

The competition to rank within Google’s local listings is stiffer than ever. The search giant slashed the number of local listings it displays on search results pages from seven down to three. Google has also removed exact business addresses and phone numbers in favor of more prominent business hours, website links and directions. With these changes in mind, here are three ways you can focus your search engine optimization efforts and improve your rank in Google’s “three pack” of local search listings...

It's no secret - Mobile is here to stay. Not only is it sticking around, but businesses with optimized mobile sites rank higher on Google. If you didn't jump on the bandwagon when the frenzy began, you should definitely hop aboard now because this is no longer the wave of the future. Consider this...

When a person wants to find a business or a type of service, they turn to the internet. Online directories like Yelp, Yahoo, and Google+ are the digital version of yesterday’s phone books. If you’re not listed, you’re not being found. It’s as simple as that. This is a missed opportunity to be visible to potential customers. Here are 9 essential local business directory sites where you should list your business...

If you're struggling to attract website traffic and convert visitors to customers, here are 8 tactics to help solve your online marketing troubles: 

Have you considered becoming a guest blogger or writing an article for a newspaper, magazine or other publication? Doing so will create credibility and establish you as an expert in your field. 

Do you have a Google+ for Business page? If so, it's important to get your customers to provide positive reviews for your business. Why? 

Are your blogs helping you secure new clients? Blogging boosts your authority, directs interested traffic, and develops leads. The question is, are your blogs boosting your business? Even though business blogging is a long term strategy, applying smart tactics to just one post can produce driven prospects. Try this 4-step method to boost your business...

Why should you develop and promote a business Blog?  A Blog can:

1) Highlight you as a strong leader who is experienced in your business industry; 2) Introduce new opportunities for global networking;...

In today’s ever changing business environment, it’s important to establish a competitive edge. One way to do that is by setting up a Google+ page for your business.  

Google offers many free tricks and products that will make your life easier and others will that amaze you. Let's take a look at 10 of them...

Are you struggling to gain traction on Google+?  If you want to improve your marketing efforts and dominate social media, you have to distribute rich content efficiently and effectively - Google+ can help you do just that. Read on to discover 11 tools that integrate with Google+ to improve your marketing...

As a marketing expert, I receive questions from customers and prospects about the most cost effective way to market their business online.  Here are the top 10 Affordable Online Marketing Tactics you can implement today...