Social media platforms have taken over the internet, revolutionizing how people share information. The scope and availability of the web is a boon to small business if you know how to use it right. With a carefully planned strategy, you can use the network of social media users to boost your business’s ranking in search results and drive more traffic to your website.

2018 brought new insights to the world of marketing. Social media changed dramatically for business profiles and we learned to promote real conversations and engagement across platforms. Although 2019 promises some new and exciting trends in marketing, let's review last year's 5 biggest marketing mistakes and how to fix them...

Which social media channels should you use, what should you post, and how can you make your business stand out in your industry? Review this handy, easy-to-follow infographic to find out.

As a business owner, are you struggling to understand how to respond to Facebook’s newsfeed changes? These tips will help keep your content relevant and boost your business...

It can be hard for busy business owners to keep up with social media. These 6 tips will help you balance your schedule and market your business...

Becoming more strategic in your content promotion requires taking a fresh look at how you communicate with your audience to ensure you are providing not only the right content, but that it’s in the right place, at the right time. Here are four ways you can promote your content to increase engagement:

Are you struggling to get customers to engage with your social media posts? Here’s why you aren’t connecting—and what to do about it.

Let's "face"' it, Facebook is a targeted and cost effective way to get the word out about your business, whether it's BtoB or BtoC.  Here are 10 Little Known Facebook Marketing Secrets that Work...

Take a look at some of the changes (for the better) made by LinkedIn...

If you're confused about the use of #hashtags, you're not alone. The truth is, if used properly, they can boost your social media traffic.  Here's how...

LinkedIn is one of the best social platforms for generating leads and building trust with your ideal prospects. Do you want to learn how to generate and connect with leads, as well as more effectively manage your LinkedIn prospects? Here are four tips to help you get more out of your LinkedIn sales efforts...

Facebook is an excellent place to post ads for your brand. In fact, 70% of adults spend time on this platform. With well-targeted ads and a good strategy, you can reach a wide audience, whether you’re targeting B2C or B2B. Facebook makes it easy to hone in on a particular audience based on locations, demographics, interests, behaviors, and connections. But how do you create an ad that does more than simply look pretty? Here are 6 crucial tactics for successful Facebook advertising:...

LinkedIn represents one of the most effective platforms for connecting with your peers as well as promoting your personal brand and business. It provides you with easy access to people you want to build business relationships with and helps you stay in touch with people you know. Here are a few tips on how to maximize LinkedIn to expand and convert leads that will help you grow your business:

The number is simply astounding. In the second quarter of 2016, Facebook had more than 1.7 billion active monthly users. And it’s a pretty safe bet that many of them do not know the five secrets I'm about to share. These little known tips will give you the ins and outs of using Facebook...

You’re probably aware just how important video content is to attract the attention of customers or improve your ranking with search engines. Easier said than done if you're a small business. Here's one option to consider...

According to new research, one thing most small businesses have in common is their love of social media marketing. Which platforms are most popular and which ones provide the best results?

Facebook has created a fun new way for pages to entertain fans and boost engagement. Businesses and organizations may now reward fans for their activity (likes and comments, but not shares) on the page’s Timeline.

Don’t be fooled by what seems to be a simple process for creating these promotions. Keep in mind that counting "likes" on a post or manually checking the comments for a right answer or a nice photo is not fun… And without an application to help you with that, you’ll have to do it yourself! Here are three FREE apps to help you manage your Facebook Timeline Contest...

OK, I know that everyone & their brother is complaining about the non-stop changes to Facebook. However, I promise you won't be disappointed with the new Call-to-Action button you can add to your page.  Here's how:

According to new research, one thing most small businesses have in common is their love of social media marketing.  Which platforms are most popular?...

Connecting and following leaders specific to your industry can provide invaluable leads, connections, and industry news. Google Plus allows you to create circles for specific groups and areas of interest. Follow these steps to find industry leaders and new communities in Google Plus:

Are your blogs helping you secure new clients? Blogging boosts your authority, directs interested traffic, and develops leads. The question is, are your blogs boosting your business? Even though business blogging is a long term strategy, applying smart tactics to just one post can produce driven prospects. Try this 4-step method to boost your business...

Why should you develop and promote a business Blog?  A Blog can:

1) Highlight you as a strong leader who is experienced in your business industry; 2) Introduce new opportunities for global networking;...

In today’s ever changing business environment, it’s important to establish a competitive edge. One way to do that is by setting up a Google+ page for your business.  

Social media can be a great way to not only promote your business and brand, but also to bring awareness to important causes and events you are passionate about. One of my customers is doing just that...

Do you spend hours working on your social media presence yet have no idea if it’s successful?

If you haven’t already done so, you need to find a strategy to measure your social media return on investment (ROI).  Here are some social media ROI strategy tips:...

What's all the buzz about Google Places for Business? 

Are you struggling to gain traction on Google+?  If you want to improve your marketing efforts and dominate social media, you have to distribute rich content efficiently and effectively - Google+ can help you do just that. Read on to discover 11 tools that integrate with Google+ to improve your marketing...

Cincinnati Marketing Solutions recently partnered with The Schnicke Company to design a website for a new phase of development in the Crooked Tree neighborhood located in Mason, Ohio. How we helped...

LinkedIn recently announced the addition of blog features to personal profile pages. LinkedIn wants to become more than a search engine for resumes and professional contacts; they want to be the go-to place for professional content.  How does it work and what’s in it for you? ... 

Facebook has recently added a nice feature that may improve click throughs on Facebook page posts. Although it requires a little work on your part, you can now add call to action buttons on your posts without investing in paid advertising. 

Social media marketing is one of the most cost effective online marketing strategies that small businesses can engage in to promote their products and services on websites like Facebook, Twitter, LinkedIn, and Google+.  Here are the top 3 reasons why social media is a must for your business...

The right content strategy can help you break through the clutter of social media and engage your target audience in a way that will make a positive impact on your business. Check out these tips to help you create engaging content for your social media marketing.

LinkedIn is arguably the largest and most frequently used professional network online, and it's growing at a very fast pace. As of December 31, 2012, LinkedIn had more than 200 million members in over 200 countries, with new accounts being created at a rate of approximately two per second.

If you're a small business owner who targets professionals and other small businesses, you need to have a presence on LinkedIn. Just keep in mind that LinkedIn is a very different animal than other social networks you may be using in your business. These LinkedIn etiquette rules will help you make stronger connections and build a better network to help grow your small business....

Are you thinking of running a contest on Facebook?

Have you run a contest and had little success with retaining fans past the award date?

One goal of a successful Facebook contest should be to recruit fans who are genuinely interested in you, while avoiding the fans who are only interested in material gain.

These five tips will help ensure that your contests attract genuine fans....

We may be in the 21st century, but many business owners are still trying to generate new business using 20th century methods. They may rely on the old-fashioned cold call, asking for an opportunity to provide a quote, or they may wait for the occasional referral. In today's world, there are multiple channels for communication...